The talking machine world (Oct-Dec 1921)

172 THE TALKING MACHINE WORLD November 15, 1921 'DA=LITE" SERVICE PROVES POPUUR A VISITOR FROM NEW ZEALAND MANDEL PHONOPARTS CO. FORMED New Display Service for Victor Dealers Meets With Success — Has Many Distinctive Features The Da-Lite Electric Display Co., of Toledo, O., is making rapid headway in establishing distributing arrangements with Victor wholesalers throughout the country. This company manufactures a display service for Victor dealers that is proving one of the most successful and popular dealer helps that has been introduced to the trade in recent years. A large number of Victor dealers throughout the country have already arranged to use the service and all of them state that it is proving a material factor in stimulating record sales. The display is unique in many respects, having a wave of colored light flashed over its face v.'hich invariabl)' attracts the attention of the passers-by. It measures only ISyi by 9yi inches, occupjnng no more space than the average display sign. The service consists of four artistic highly colored panels each month, and, according to the company's figures, the total cost for this service and electricity is only 30 cents per day. The Da-Lite Electric Display Co. is leasing its service to Victor wholesalers exclusively and the value of the service is making an effective appeal to Victor wholesalers generally who are cooperating with the company in the introduction of this display service to Victor dealers. SOUTHERN PACIFIC CUTS RATES The Southern Pacific Co. has made a drastic cut in freight rates on many articles, which will become efi'ective as soon as approved by the Interstate Commerce Commission, according to a report emanating from the headquarters of the company. In some cases the rates have been cut in half, but the average cut is 20 per cent in its specific territory. CABINETS MODERATE PRICES IMMEDIATE DELIVERY Send for circular of our line Everett Hunter Mfg. Co. McHENRY, ILL. E. J. Hyams, of Wellington, Visits a Number of Prominent Centers in the United States and Canada — Places Orders for Musical Instruments and Other American Products Among the prominent visitors to the United States during the past six weeks was E. J. ilyams, of E. J. Hyams, Ltd., of Wellington, New Zealand. Mr. Hyams is the wholesale representative of the Gramophone Co., Ltd., London, and distributes "His Master's Voice" products to about eighty dealers in that thriving section of the British Empire. He also handles American player-pianos, which are very popular in his country, and during his visit he placed a number of orders for these instruments to be shipped to a large number of dealers in New Zealand. During his stay in the metropolis Mr. Hyams was a caller at The World office and discussed conditions in New Zealand most interestingly and informatively. In addition to talking machines and pianos Mr. Hyams represents a great number of other lines — in fact, he has divided his trading allegiance practically on a fiftj'-fifty basis between the United States and Great Britain. From New York Mr. Hyams went to Chicago and Canada, and on his return to this city he left for London, England, from which point he will journey homeward. Mr. Hyams is a splendid type of business man — progressive, alert to every new idea. He has the happy knack of being able to analyze conditions quickly and correctly and to derive conclusions that are beneficial to his business and to those with whom he has intercourse in a commercial way. Previous to his leaving for London Mr. Hyams was interviewed by a reporter of the New York World. This is what he said: "While you New Yorkers are figuring out your Winter coal supply. New Zealand is getting ready for Spring. The first Tuesday in November is celebrated by the great Melbourne Cup race, which will be attended by about 150,000 people. At Christchurch, New Zealand, the New Zealand Cup will be run on the same date before 50,000 racing enthusiasts. It has been said that Australasia should be named 'Horsetralia' because of the love of the inhabitants for the races. "It is a great part of the world to live in," Mr. Hyams went on. "The most expensive hotels, which compare favorably with the best anywhere, make a rate of $6 a day for a good room with n;eals, and everything else included, and living conditions are equally reasonable." REVNALDS CHRISTMAS CLUB SALES Pian Stimulates Immediate Sales and Adds Live Prospects to List — E. W. Guttenberger, Manager, Joins the Artophone Corp. Mobile, Ala., November 8. — The Reynalds Music House, \'ictor distributor for this territory, is conducting a successful campaign for sales during the Christmas season through the medium of Christmas Clubs. The plan, though not new, is proving extremely successful and possesses a twofold value. In the first place, customers who have actually made up their minds to purchase a Victrola as a Christmas gift are eagerly taking advantage of the opportunitj^ and, secondly, m.any inquiries concerning these machines are being received by the company, which is thus enabled to add real live prospects to its list for future consideration. E. W. Guttenberger, for the past six years manager of the company, has resigned and is now connected with another concern. NEW STORE OPENED IN NEW YORK The Morningside Music Shop opened very attractive quarters this week at the corner of Eighth avenue and 120th street, New York. It announces that Victor, Columbia, Sonora and Brunswick machines and records will be handled. Has Succeeded the Mandel Mfg. Co. and the Chicago Ferrotype Co. in the Manufacture of Talking Machine Hardware and Specialties Chicago, III., November 9.— The Mandel Phonoparts Co., headed by H. Mandel, has succeeded the Alandel Mfg. Co. and the Chicago Ferrotype Co. in the manufacture of motors, tone arms, reproducers, automatic stops and talking machine hardware generall}'. The plant of the company has been moved to commodious quarters at 1329 West Lake street, where considerable new equipment has been installed and where facilities will be available for the manufacture of various talking machine specialties on a thoroughly efficient basis. NEW LONDON MUSIC SHOP OPENS New Londox, Wis., November 9. — The Music Shop, an exclusive Edison shop, which opened here on North Water street last week, is one of the finest music establishments in this vicinity. The building which houses the new business was completely remodeled and redecorated, sound-proof demonstration booths were installed, and many other features were added for the convenience of patrons. VICTOR ARTIST FLIES TO CHICAGO Reinald W^errenrath, well-known Victor artist and baritone of the Metropolitan Opera Co., traveled from New York to Chicago by airplane on Friday of this week, to appear at a recital in that city. The first landing was made in Cleveland, where Mr. Werrenrath remained for the night. The journey was completed Saturday afternoon. A Curtis plane, piloted by the assistant chief pilot of the Curtis Co., was used for the trip. The A. Gressett Music House and the Meridian Chair & Furniture Co., talking machine dealer of Meridian, Miss., had attractive exhibits at the recent fair held in Meridian. STATEMENT OF THE OWNERSHIP, MANAGEMENT, CIRCULATION. ETC, REQUIRED BY THE ACT OF CONGRESS OF AUGUST 24 1912, Of The Talking Machine World, published monthly at New York, N. Y., for October 1, 1921. State of New York, County of New York, ss. : Before me, a Notary Public, in and for the State and county aforesaid, personally appeared J. B. Spillane, who, having been duly sworn according to law, deposes and says that he is the Editor of The Talking Machine World, and that tlie following is, to the best of his knowledge and belief, a true statement of the ownership, management (and if a daily paper, the circulation), etc., of the aforesaid publication for the date sho\vn in the above caption, required by the Act of August 24, 1912, embodied in section 443, Postal Laws and Regulations, printed on the reverse of this form, to wit: 1. That the names and addresses of the publisher, editor, managing editor, and business managers are: Publisher — Edward Lyman Bill, Inc., 373 Fourth avenue, New York City. Editor — J. B. Spillane, 373 Fourth avenue. New York City. Managing Editor — J. B. Spillane, 373 Fourth Avenue, New York City. Business Manager — None. 2. That the owners are: (Give names and addresses of individual owners, or, if a corporation, give its name and the names and addresses of stockholders owning or holding 1 per cent or more of the total amount of stock) : Edward Lyman I3ill, Inc., 373 Fourth avenue. New York City; Caroline L. Bill, New Rochelle, N. Y.; J. B. Spillane, 373 Fourth avenue, New York City; J. Raymond Bill, 373 Fourth avenue. New York City; B. B. Wilson, 373 Fourth avenue, New York City; Carleton Chace, 373 Fourth avenue. New York City; E. P. Van Harlingen, 209 South State street, Chicago, 111. 3. That the known bondholders, mortgagees, and other security holders owning or holding 1 per cent or more of total amount of bonds, mortgages, or other securities are: (If there are none, so state.) None. 4. That the two paragraphs next above, giving the names of the owners, stockholders, and security holders, if any, contain not only the list of stockholders and security holders as they appear upon the books of the company but also, in cases where the stockholder or security holder appears upon the books of the company as trustee or in any other fiduciary relation, the name of the person or corporation for whom such trustee is acting, is given; also that the said two paragraphs contain statements embracing affiant's full knowledee and belief as to the circumstances and conditions under which stockholders and security holders who do not appear upon the books of the company as trustees, hold stock and securities in a capacity other than that of a bona fide owner; and this affiant has no reason to believe that any other person, association, or corporation has any interest direct or indirect in the said stock, bonds, or other securities than as so stated by him. , , . 5. That the average number of copies of each issue of this publication sold or distributed, through the mails or otherwise, to paid subscribers during the six months preceding the date shown above is (This information is required from dailv publications only.) J. B. SPILLANE. Editor. Sworn to and subscribed before me this 30th day of September, 1921. (Seal) EUGENE R. FALCK. Notary Public No. 6. (My commission expires March 30, 1922.)