The talking machine world (Oct-Dec 1921)

106 THE TALKING MACHINE WORLD December 15, 1921 LONG DISTANCE "PHONK BARJ>G 536 "^.^lA^s^i^rH^nS^?" EXTRA! Mr. Phonograph Industry EXTRA! IMICO SHAFT No. 4 "COMES IN" WITH BIG PRODUCTION Collect Your Dividends Now by Obtaining Lower Quotations Send for Samples and Special Quotations Effective Now IMICO INDIA RUBY MICA DIAPHRAGMS INTERNATIONAL MICA COMPANY PHILADELPHIA, PA. YOKOHAMA, JAPAN CHICAGO, ILL. -" (a prominent GENERAL OFFICES AND FACTORY: 37th and BRANDYWINE STS., WEST PHILADELPHIA, PA. "IMICO" AND "SERVICE" ARE SYNONYMOUS One IMICO jobber states "We thank you for enabling us to secure the representation for the Tone Arm) . A Tone Arm manufacturer and IMICO consumer — "Thru your efforts on our behalf, it has been possible to secure the Artophone Co., St. Louis, to represent our product." IF YOU CANNOT BE A CONSUMER YOU CAN BE A JOBBER— WRITE FOR PROPOSITION IF YOU ARE A MANUFACTURER AND NOT AN IMICO CONSUMER, EVENTUALLY ? MIDWEST OFFICES AND WAKEHOUSE 106-110 W. LAKE ST., CHICAGO, ILL. V. T. SCHULTZ CLEVELAND, OHIO RAYSOLO SALES CO. LANCASTER. PA. ARTHFK BR.\ND & COMPANY CINCINNATI, OHIO WALTER S. GRAY SAN FRANCISCO, CAL. DAVENPORT PHONOGR.4PH & ACCESSORY CO. DAVENPORT, IOWA ARTOPHONE COMPANY ST. LOUIS. MO. STEINOLA COMPANY KANSAS CITY, MO. PROVIDENCE PHONOGRAPH SUPPLY CO. PROVIDENCE. R. I. CONDITIONS SHOW STEADY IMPROVEMENT IN PITTSBURGH Pre-Yuletide Campaign for Business Well Under Way — Industrial Situation Shows Betterment — Dealers Making Strong Appeals to Public Through Their Windows — News Happenings of Month Pittsburgh, Pa., December 5. — The first real snowfall of the season covered the streets of Pittsburgh to-day, and this, coupled with the extensive preparations by the various shops (talking machine shops included) for the holiday season, indicated that the pre-Yuletide campaign for business is now on at its height. Trade conditions are slowly but steadily improving and the talking machine fraternity as a whole is convinced that there will be a very satisfactory volume of business handled this Christmas season. Dealers Preparing Holiday Displays Already all of the leading downtown talking machine dealers are getting their places of business in trim for the usual holiday display's of talking machines and records. Some of the most attractive displays are those of the C. C. Mellor Co., the W. F. Frederick Piano Co. and the S. "The Music Without the Blur!" This ideal of talking machine manufacture is attained more nearly than by any other, in the construction of the MARVELOUS MAGNOLA "Built by Tone Specialists" "Mtrnola'f Tone Deflector eliminates the scratch" Ws>tcKir\j tke Music Come Out We want to ihow yoti how to make money with MAGNOLA; and how MAGNOLA is the best buy on the Talking Machine Market to-day. Send Of your name and let tu send you some real Talker Tips. MAGNOU TALKING MACHINE COMPANY OTTO 8CHULZ, PrMldent etiaral OfltM Southern Wholeula Braack rll MILWAUKIE AVENUI ISM CANDLER BLDG. OHtOAt* ATLANTA. SA. Hamilton Co., whose displays of Victrolas and \'ictor records were embellished with a Christmas touch that attracted many sightseers. The National Phonograph Co. had a very elaborate displajr of the Brunswick phonographs. One of these machines was placed on a revolving pedestal, and as its various sides were displayed with appropriate placards many passers-by stopped to view the display. Industries Picking Up The industrial situation, while not as satisfactory as anticipated by the talking machine trade, is slowlj' but steadily improving. There can be no gainsaying the fact that the Christmas payrolls will be smaller this year than last and the year before. While the mills are operating, the operations are not extensive and the number of men emploj'ed is much smaller than for some time past. In many of the mills the men have agreed to work on reduced time in order that all of the emplo3'es will be enabled to work at least some da3's during the week. This will continue until the iron and steel trade regains its normal status. Clark Co. Opens Vocalion Agencies The Clark Alusical Sales Co., distributor of the Aeolian-Vocalion and Vocalion records in the Pittsburgh district, reports a very satisfactory volume of trade being handled. Charles E. Stran, who is associated with J. A. Pentz in the operation of the local offices, stated that the advance Christmas orders for both records and machines were larger than looked for. Some of the new Vocalion dealers are: D. A. White and D. O. Shaver, of Altoona, Pa.; M. A. Madison, of Ridgway, Pa., and A. McLaughlin, of 1713 Murray avenue, Pittsburgh. Mr. Stran, the past week, made a business trip to Johnstown, Altoona and other central Pennsylvania towns, calling on his clients. He stated that from conversations with the Vocalion dealers he gleaned that all were preparing for a good holidaj' business. Pathe Christmas Outlook Bright "Major" Jack Barnett, the midget Pathe demonstrator, spent a week recently at the Gately & Fitzgerald Co.'s Pathe department at Altoona, Pa. The diminutive demonstrator had a place in the large show window of the firm and, stationed alongside of a Pathe machine, he had a large crowd of admirers. "The Major" is working in the Pittsburgh territory under the direction of H. J. Brennan. manager of the Pittsburgh Talking Machine Co., Pathe distributor, Mr, Bren nan stated that word from his road men and also a personal visit to a number of Pathe dealers in his territory indicated that a good volume of trade would be handled during the Christmas season. C. C. Mellor Victor Business Satisfactory Thomas T. Evans, manager of the wholesale Victor department of the C. C. Mellor Co., reports a satisfactory volume of business based on the present-day demand, which has been largely governed by the industrial conditions in this and adjoining districts. Mr. Evans, however, is strongly of the opinion that Victor sales, especially of high-grade styles, will be in evidence this holiday season. Mr. Evans returned a few days ago from New York and also a side trip to the Victor plant at Camden, N. J. "Big Business" for Columbia Dealers S. H. Nichols, manager of the Pittsburgh offices of the Columbia Graphophone Co., stated that there was "big business" in sight for the Columbia dealers and he saw no reason to advance why business during the holiday season should not be very remunerative to the Columbia trade. From another source it was learned within the past few daj^s five carloads of Columbia Grafonolas had been sold to dealers in the Pittsburgh territory. As to record sales, T. BNiles, assistant manager, stated that the popularity of the Columbia records was increasing at a very surprising rate, based on actual sales. M. P. Frank, manager of the Columbia Grafonola department of Frank & Seder, -said: "Our sales have been very brisk and I am looking forward to a banner holiday season in sales of our merchandise. We had a substantial increase in business in November, and we believe that December is also going to show a goodlj advance over December of last year." Horne Co. Stages "Week of Music" The Joseph Horne Co. staged a very interesting "Week of Music" in its talking machine department recently, which was under the supervision of A. R. Meyer, manager of the depart NEEDLES WE BJANUFACTURE Diamond needles for Edison Sapphire needles for Edison Sapphire needles for Pathe in ttock ready for delivery MERMOD & CO., 874 Broadw^, N. T.