The talking machine world (Oct-Dec 1921)

Decekbek 15, 1921 THE TALKING MACHINE WORLD 113 FROM OUR CHICAGO HEADQUARTERS— (Continued from page 111 ) Co., who spoke on various phases of the dealer's problems and on how to overcome any troubles that may arise. The meeting was in charge of R. B. Corcoran, president of the Association. B. F. Bibighaus, assistant manager of the Victor traveling department, who is making a tour of the mid-West, topped ofif his day-and-a-half visit to Chicago by attending this meeting. Cotter in Charge in Fort Wayne W. E. Cotter, who for many years was connected with the W. W. Kimball Co., of this city, has just been appointed manager of the Victor department of the Wolf-Dessauer department store of Fort Wayne, Ind. Mr. Cotter is one of the best-known retail salesmen in Chicago. During the short time that he has had charge of the Wolf-Dessauer Victor department he has already received favorable comment concerning the increase in business. Mr. Cotter was in Chicago for the better part of Thanksgiving week visiting relatives and friends in the trade, as well ay paying a visit to the Chicago Talking M» chine Co. Change Program at Marigold Gardens The new Winter "edition" was recently put o.. at the Marigold Gardens, which heralded an entire change of talent and musical numbers. The opening of the new edition was attended by Victor jobbers and dealers of Chicago and vicinity, who made the event officially "Victor"-ious. Retains Victor Department Leopold Krchma just recently sold his dep^artment store entirely with the exception of his Victor retail department. This Victor department has been moved from the department store located at 2907 Milwaukee avenue. The new location is in the adjoining building, which was formerly occupied by a moving picture house. This building has been completely remodeled and has been entirely refaced with a new front. The remodeling also included the installation of eight record demonstration booths and two talking machine demonstrating rooms. The record racks and counters are built on the island arrangement and permit most rapid and efficient service. On the opening night the visitors were entertained by the Benson Orchestra, an exclusive Victor organization, and the ladies received carnations as favors. Going After Business W. H. Huth, president of the Walbert Mfg. Co., Chicago, manufacturer of the Geer Record Repeater, has been talking about the state of business. "Somewhere recently," said Mr. Hiith, "I read a statement about Edison in which he was reported to say, 'I have been through five business depressions. They all act alike. This latest one acts exactly like all the rest. The men who, if business fell off 66 per cent, increased their sales effort 75 per cent managed to pull through as if there were no depression.' "That's the thing I should like to say to every talking machine dealer in America. We have found in selling our repeater that the right kind of a window display will multiply sales many times over. Many dealers are also finding our window displays are stimulating sales of records and machines. "It is perhaps not a common thing in these days to see people crowd the window of a talking machine shop. Wherever we have put in our Sipecial displays, however, crowds continue to manifest unusual interest in what the window shows. A number of dealers have told us that they consider the Geer repeater as a window attraction superior to any other window attraction they have tried. "It is sound merchandising to push articles that turn fastest and therefore give the greatest net profit. It has been widely published that the wages of to-day buy as much as ever. Unemployment is dropping. That argues the public has money to spend. It is the opportunity of the talking machine dealer to go after sales, therefore, and in doing this one of the greatest assets is the window display." Sherry & Sons in New Location The firm of I. Sherry & Sons has just moved from their own building at 3448 West North avenue to a new building at 4035 West North avenue. This new Victor store has been laid out along lines suggested by the Chicago Talking Machine Co. The layout consists of the most modern equipment and has ten up-to-date demonstration booths with modern record racks. The attractive window display space, together with the handsome fittings of this new store, mark a new era of improvement in talking machine representation in that section of the city. Now the Alamo Phonograph Corp. One of the visitors to Chicago this month was W. L. Gleason, president of the Texas Talking Machine Co., of Dallas, Tex., who had been up visiting Chicago and points north on a purchasing tour. Mr. Gleason had many interesting things to say concerning business in Dallas and the possibilities for 1922. One thing he brought out is that the business situation is fast improving in the South and that the dealers down there are working hard to make the balance of this year an exceptional one. There has been more or less confusion owing to similarity of firm names in Dallas, according to Mr. Gleason, and his company therefore announces that on the first of the year the name Texas Talking Machine Co. will be changed to that of the Alamo Phonograph Corp. The company is also pressing its own records in Dallas under the name of the Alamo Record. Another activity contemplated by this company after the first of the year is the taking over of a large and modern factory which has just been erected. When the company moves into (Continued on page 114) QUALITY FIRST I B Jusi Say Send Samples On Approvar axv< ,\ses. "tea °t ^o^^T^^' a. .^.!.ttveta\ at^a otvc a. GoW ' SEND FOR Copy of the "Oro Tone" Illustratinc; the 0»iiiatIet« Oro-Tone JAna 1000 to 1010 OEOBGB STKEET CHioAoo. nxs.