The talking machine world (July-Sept 1921)

THE TALKING MACHINE WORLD July 15, 1921 A QUIZ FOB TALKING MACHINI: MF.N {Continued from fagr Ai Do folkt ever comment favorably on my window (Ilapltya? U they do nol, isn't dial a pretty «ood indication that my dujilay* arc nol niakmir tllC Im« nrenion tltry ihould make? Do I hook "i More arrangement ami ilie good* *liown mi my counten with the dliplay in my show window*? For Jnilancc, wben there i> a display ■■> tbe show window* of some certain InlkinK midline record*, do I feature theie record* on my counter! 10 (bat tbe iltenlion of nil Ihc cutiomeri enteriiiK tho Itorc will be callril to the records? Or when I am featuring lome particular kind oi midline in my iho.w window* do l ice to if tliat iberc i-> n good, prominent display of tbe mine midline! Iniido tbe store near (lie main cntrntice? DO I occasionally bave a Ipoclal counter near the main entrance on which I feature tlie K'""'* which arc being displayed in the main ahow window!? In other words, in my sale* promotion work (v. II kil.il>> i ll, mi i!i> I om|i|y put mmir k in the show window ind let it u» at thai, with out doing the least little thinu to hook lip my dflpliyi Inilde the store with the good* shown in the windows? Do I lUo book up my window dllpliyi and counter* with all the newspaper advertising I run? i mi instance, when I am running ■ newipipct advertisement calling itlentlon to some special records, do 1 see to it that the records are also fd lured in my show windows and on my counters? Am 1 nuking my nowipttpei advertising Just B| effective IL I possibly could make it, or do I dash oil lomctlifng ind pay lor hiving h pub Imbed without considering it from every angle a* to whether or not it will really help me sell Do 1 use the electros furnished me by in. inn I dined ficttirti ami distributor, forget that the ads thus furnished ine were prepared by skilled advertising men and that their insertion by me is sure to help me sell larger <iuantilic» of (he goods mentioned in the advertisements? Do I check up on my ads so as to know just which ads create the most business for me and just which ads are the least effective? And do I then try to frame future ads. along tbe lines of those ads which have brought me the most business? Do I run my advertising in the local newspapers on a regular schedule or is it inserted on a slipshod, hil-or-miss basis which has no definite plan and which, for that reason, can hardly be expected to bring in any very definite results' Arc Ihc records 1 am selling those which have ihe biggest appeal to the trade I am catering tor" Ask yourself these questions, Mr. Talking Machine Dealer, and give candid, honest answers to all of them. You'll find it will help you immensely to do so. Do it NOW! VIC I KOLA MUSIC ON CITY PIERS (ilLMORE BROS. TAKE ON BRUNSWICK Talking Machine Meets the Emergency When Funds Are Not Available for Hiring Bands Despite .ill the statement! by various officials ill New York City from the Mayor down regarding mil only the desirability but the absolute necessity of music for tllC public, it appears that city coffers are so depleted that there is no in \ available for the hiring of bands to play On .'II the recreation piers. The result is [lint some ol these pieri have been opened simply as breathing spaces for residents of ihc IJiipuloiii distrn 1^ It \t Interesting to the talking machine trade, however, to know that once again the talking ■ n.i< linn has conn to the rescue, for it has been arranged to have a Victrola equipped with a i.ll 1 1 1 1 ! r I ml <\ cuing:, during the wrek. ll is believed thai Ihc talking machine will serve lem 1 ily at least to fill the public desire for music until provisions can be made fur hiring a bund Well-known Department Store of Detroit to Give This Line Strong Representation Detroit, Mi< h„ July lounceincnt is made iger in the. talking Kalamazoo, Mich., have taken on the Brunswick and will soon handle this line exclusively. Gilmorc Bros, operate a large department store and are well and favorably known in their city. They have devoted the front of their entire third floor to their new phonograph department and will add additional demonstration rooms in the Fall, They are very enthusiastic over the outlook for talking machine trade and announced their assuming the Brunswick agency in a full page in the local papers. SWISS CUSTOMS DUTY TRIPLED ,-ilh tin old duty of i L. L. PARKER RE-ENTERS BUSINESS Lloyd L. Parker, following' a three months' vacation, has re-entered the , music business in Harrisburg. 111. Mr. Parker has purchased the Harney Ashe Music Store and will carry a full Vh i Gulbr Jesse French pianos ilf of every business sucbegins with a simple The Life of the Phonograph Depends on the Oil Any ordinary kind rnay seem good for a short time, but the efficiency of the best machine is soon ruined by poor oil. Ii you cue about the reputation of your phonographs — if you want them to give the service planned for them by the genius of the makers, don't take chances use Nyoil and no other. is the most highlyrefined phonograph oil in use. Every impurity is taken from it. leaving only what is required to keep a machine' in perfect condition. 1 1 will not gum or become rancid. It is colorless and has absolutely no odor, it lubricates the machine and is unequalled as a polish for fine woodwork. We Make Over 80% of the Watch Oil Used in America and have done so for more than 50 years. This means that we know the kind required for fine meehanisms. Nyoil is everywhere recognized as the standard lubricant for Phonographs, Sewing Machines, Typewriters and other machines requiring a pure, quality oil. WM. F. NYE, NEW BEDFORD, MASS., U. S. A. EDISON tasted NYlHLT! It la suitable