The talking machine world (July-Sept 1921)

July 15, 1921 THE TALKING MACHINE WORLD 33 PHONOGRAPH Qflte Aristocrat of Phonographs Backed by a Well Financed and Long Established Organization A message of vital importance to phonograph merchants who have a right to know the facts. FIFTYSIX years ago, in 1 865, The Widdicomb Furniture Company was established at Grand Rapids, Michigan. It was organized by men of vision who were master cabinet makers, and who saw the growing demand for fine furniture. In fifty -six years this organization lias forged ahead until today it stands in the fore rank of this particular industry. It is known, wherever furniture men meet, for the superiority of its product, exquisite workmanship and perfect cabinet design. Not long ago this same organization witnessed the demand on the part oi America for a phonograph which, aside from being a perfect musical instrument, would be decorative as well and lend enchantment and beauty to the home. In other words, it saw the necessity for phonographs of fine cabinet design — such cabinet design as Widdicomb placed in its well-known furniture— and the executives of the company determined to investigate the phonograph market. Their survey proved to be a revelation. They found that phonograph merchants and music lovers received their ideas with open arms. They were more The New-Day Phonograph I..m|i:mi. Iln, fiirnilliri' ll.-iL 1803. should bo tlic leaders of liny ty|io oi phonograph, 1 model k ranee In nrlec from £123.00. Ii-t u hind you tl (ollib , ir.ii-k -i.i.n mil Mi. ion WIDDICOMB FURNITURE ( Grand itanldt., Mlchil than ever convinced that there existed a great demand for a phonograph of artistic merit. But they did not at once put their ideas into practice. They called together experienced phonograph men from different parts of the country; men who had had long years of experience in the practical end of phonograph making. These experts, together with the Widdicomb cabinet makers, worked for two years before the first Widdicomb phonograph (now entitled The Aristocrat of Phonographs) was completed. When it was shown to a limited number of well-known phonograph merchants if created a sensation. It contained many exclusive features and it was the first time that a phonograph had been designed which contained beauty in appearance and exquisite musical qualities as well. Today the Widdicomb phonograph holds a unique position in the trade. It is backed by one of the old line companies of the United States. It lias unqualifiedly received the endorsement of the greatest phonograph merchants. Thousands of Widdicomb users Jjave pronounced it the finest machine on the market, both in appearance and tonal qualities. At present the Widdicomb franchise is being offered to a limited number of dealers; to phonograph merchants who are interested in an organization of wellestablished business policies and which is known throughout the United States for its integrity and sincere business qualities. To these men we are able to offer an exclusive franchise which will be a profitable, paying one. If you are interested, write us and we will give you the full facts. The Widdicomb Furniture Co., Grand Rapids, Mich. The Widdicomb Phonograph plays all records. Our tests show that it plays all records belter. This is a claim that the Widdicomb can back up by actual demonstration. The new Widdicomb V ibrat'ionlcss Amplifier ( patented) gives the Widdicomb supremacy of tone. This tone chamber eliminates vibration and metallic harshness. It does full justice to the lower as well as the higher musical notes and reproduces with equal prominence the deeper and richer tones of orchestral records. Let us tell you more about it. Write for our new catalog. (JS)