The talking machine world (July-Sept 1921)

h , i 1 5, 1921 THE TALKING MACHINE WORLD 37 Some Sales Stunts of Prominent Dealers That Merit Special Commendation ■■■■ W. Bliss Stoddard Under the auspices of the dealers in builders' materials and house-furnishings of Cincinnati, O., a comprehensive display ol all that goes toward the making and furnishing of the modern home was made at Music Hall recently. Music has become recognized as one of the necessities of modern life, and, accordingly, it is as necessary to own a talking machine as it is to own a home — more so, in fact, for one may live in a cheerless home with far less comfort than in a bright and cozy flat where music abounds. The Harrison Mfg. Co., in keeping with the season, had a booth fitted up as a veranda or sun-parlor, with wicker furniture, and to harmonize with the rest of the settings there was a Victrola encased in wicker, with panels of cretonne to m;tch the upholstery. H. & S. Pogite Co. had a drawing room wherein was installed a Victrola, which was kept in constant operation. The Alms & Doepkc Co. likewise installed a tilking machine as a prominent part of the furnishings of their three-room cottage. A young woman demonstrated the machine and frequently sang to its accompaniment. Music in the Home The Baldwin Shop of Cincinnati, O., recently had a window that called instant attention to the records and talking machines by its air of refinement. Curtains of black velvet in the rear were draped back to show a small Victor dog on a stand. An Oriental rug partially covered the floor, and at one end was a Victrola, beside which stood a lighted music lamp. At the other end was a wicker arm chair in which lay a national magazine, open at a Victor ad. On the stand beside it were several records, while an open book of records was shown on the floor. Suspended from the ceiling was a large cardboard arrow pointing to the machine, on which was lettered "One hour is all the time we need to place this Victrola in your home " Featuring the Portable Machine This is the season when the vacationist hies himself to the woods and the lakes to commune with Nature— but he also takes along with him Why Break Records? Just File Them! Th»t ii it you hi»e the wooileflat Ritord flina (>. um which U i tenure of The Marvelous MAGNOLA McM^f rXt Music Const Out Thii U only one feaiurc of man* ib»t "ill oomrtund your interest «nd mention. Lit w tmd you handiome illutlraltd catalog and '"f °'«0"" iiVi r0"!' fW, /„, Mfine jcu to mat, mon„ rmth MAGNOLA. MAGNOLA TALKING MACHINE COMPANY OTTO BO HI) LI, PrwWMl t.»ll OB,:, WtaMUto *TUt» III MILWAUKEE AVENUE I1M CANOLEM 1LDI. CHICAGO ATLANTA. a» many of the comforts of civilization, not the least of which is the portable talking machine. This, then, is the time to feature this lightweight, pleasure-giving instrument. Thos. Goggan & Bro., Galveston, Tex,, took a half page in the local papers to tell their patrons that they were selling this type. Their snappy ad, surrounded with plenty of white space, showed a large cut of the portable, calling it The Summer Companion, and saying: "ft is light, compact, sturdily built, occupies little space in the car, cabin or canoe. Best of all, you will never be lonely so long as you can hear your favorite music whenever you desire." They sent out at the same time to a large mailing list a circular offering to send a portable machine on trial, with payments for same distributed over a term of months. Open Artistic Talking Machine Department On May 20 the Rike-Kumol Co., Dayton, O , opened up its new and improved talking machine department on the sixth floor of the store. It is under the management of John E. Saum, for a number of years identified with Dayton commercial interests. The department is finished in a soft gray, and there are eight booths, well ventilated by an overhead suction system. In the rear is a first-class repair shop. Formal announcements of the opening were printed in the papers, but undoubtedly the greatest amount of publicity was given by their very attractive window display. This showed an up-to-date music room with handsome rugs on the floor. On the wall was an antique mirror, before which stood a walnut stand on which was a porcelain vase. At one end of the room was a talking machine beside which was a floor lamp with a wide-spreading silk shade. Standing on a music stool was a little miss in pink, placing a record on the machine. At the other side was a smaller girl in while holding one of the Bubble Book records. Between the children was a huge Victor dog, beside which was a brown card lettered in gold: "Announcing the opening of our new ■ Victrola department — Complete stock of Victor records and Victrolas— Superior quality Dancing Doll Advertises Phonographs In Sandusky, O., there is a record and repair shop located on the second floor of one of the offices on the main street. Recently business was somewhat dull, and. knowing that anything in motion always attracts attention, one of the salesmen secured a mechanical doll that would do the "shimmie." This doll he installed at the foot of the stairway leading to the second floor, and in front of it he placed a portable talking machine which ground out some lively dance music. He secured a boy to attend to the machine, change the records and sec that no one interfered with the dancing doll. Beside the machine was a large card set in a wire rack: "You Can Learn to Shimmie as Well as Cleopatra if You Have One of Our Phonographs and a Supply of the Latest Dance Records Save Money by Bringing Your Damaged Talking Machines for Repairs to Click's." This machine was kept in operation from 12 to 2 p. m. each day for a week, and succeeded in acquainting scores of business people who passed that way with the fact that there was an up-todate phonograph and repair shop on the second floor, within convenient distance of their offices. Talking Machines for the Summer Grinnell Bros., who operate a series of branch establishments in a number of Ohio and Michigan towns, have recently been pushing Victrolas for Summer camps, and their stores in Toledo, Detroit, Jackson and Battle Creek have all been showing the same scene with variations— according to the tastes of the window decorators in the various branches. The floor is covered with sand and at one end is a Boy Scout's tent, before which is a small campfire, over which is placed a folding stove and coffee pot mid skillet. In the corner arc packing boxes which have held portable Victrolas and on top is one of the machines, while several records arc scattered on the ground. Beside the machine is set a card: "The Victrola — No other musical instrument gives such pleasure as a small portable Victrola for the Summer home or camp." A charter of incorporation has been granted to the Chase Phonograph Corp. of New York under the laws of this State with a capital o( $50,000. The incorporators arc H. H. Pace, W. E, B. DuBois and J. E. Hall. Bee croft Delivery Envelopes Art Series New Designs Now that many of the good old records are coming, the 60-day service wiU be more appreciated than ever. NEW LIST OF RECORDS \ / Every 60 Days Very attractive proposition to Jobbers Write for Revised Prices CLEMENT BEECR0FT 5546 North 5th Street PHILADELPHIA