The talking machine world (July-Sept 1921)

THE TALKING MACHINE WORLD "YOU CAN'T CO WRONG WITH ANY'FEIST'SONC" TALKING MACIIINi: MEN IWJ I I Mold Regular Mom lily Luncheon nnd Business Seiilon at Cafe Boulevard on June IS — Discuss Sunday Closing and Other Problems The monthly luntlirun ami Hireling <>i tin Talking M in h in i' Mi n, I in , wai In M "ii Wcilni liny, June 15, at tlir I'tilr Boulevard. tVcsfdcnl Irwin Kurt/, who sonic time ago inaugurated the policy of invitiiiK music publisher* in address the mectingi, linn demontitrated thai thin arrangement hits produced grail Tying remits in getting a large Attendance. In recent mouth* tile Association has taken some active measures in an i llnrt In kern talk mt; machine stores in the mclropotil Ii»lricl closed on Sundays. Theodore \riion, acting as a committee, ha* presented to the Association a number of methods by which it is hoped to eradicate what is termed the prevail evil, Louis Bernstein, head of Shapiro. I Urn He in & Co., Inc., the well-known New York publishing house, addressed the gathering on "Co-operation," lie staled that tin unnd >f n .in. I the music publishers were working closer and closer together and lllit has been Hie means of greatly increasing record tales. He pointed nut that where dealers had surplus stm k>. nl n. ords on baud it wn* possible, with the aid of the publisher, to make a special drive on the goods with the assistance of theatres and other aiiiuscment centers in the dialer's locality. He cited i nnd orchestras n proven that a handling sheet d sales, but in an example of such a situation ari Middle West where, when the pub! the dealer was overstocked, he ant branch office to make a special drive lory. Thus through the thcad the goods were ouickly move. Mr. Bernstein said it has b lalkiug machine record dcab music did not decrease his rei vnriably they showed added acl aged the dealers to stock sli current liit type. In this way such goods without involving I anil give it only limited space. President Kurtz called attention to the fact that he bad installed sheet music racks in his store some three months ago and the result is not only additional profit from the sale of Unshed music but in many cases it has increased vpemlit il,. Under the direction of Thomas Hughes a number of songs to be featured by the sales and professional departments of Shapiro, Bernstein A. Co., In, , were sung. I'hesr im bided "Minn." a new number by Con Conrad, composer of "Margie" nnd "Palestcena," and a Mary Earl and Ted I*'iorito number called "Isle of Paradise," a ballad entitled "Honey Kosc" was sung by William Traccy, who is the writer of the lyrics. A novelty song called "I Ain't Nobody's Darling" was also introduced. This is a typical "gang" song ami nt the encouragement of the singer the entire gathering snng the chorus several times. The KENT MASTER ADAPTER plays ALLIRECORDS at their best on the EDISON DISC PHONOGRAPH Write for particulars concerning this, the best known and largest seller of its kind in the market. Attractive prices and terms will be quoted you. WE specialize: in attachments for Edison and Victor machines; also soundboxes, diamond, sapphire and steel needles. Drawn brass tone arms made to order. Tube and pipe bends of all kinds successfully executed. F. C. KENT CO. :: Specialty Manufacturers 1RVINGT0N, N. J. whose phonograph accessories "win their way by their play" Louis A. Schwa rz. inc. 1265 Brotdway New York City The entertainment committee Messrs, Brown. Lazarus, Galuchie, Bcrlow, Kurtz and Davin, reported on the plans for the annual outing of the Association, to be held on August 17, at the Terra Marine Hotel, New Dorp, Statcn Island, NOVEL METHOD OF BOOSTING HITS Publishing House in Los Angeles Uses Magnavox to Stimulate Publication Sales Los Angeles, Cau, July 4.— One of the latest uses of the Maguavox was recently discovered iu this city, where it is being used by a publishing house to help stimulate the sale of one of its latest popular bits. The Ell & Ell Publishing Co., with headquarters in the Superba Theatre on Broadway, placed the Tclcmegafonc and born out on the fire escape pointing up Broadway. Then, by plating the band transmitter of the Magnavox on the sounding board of its grand piano, (he notes of its latest song hit, "Why, Dear," were soon being heard up the street for many blocks. Several performers of local theatres then arrived and endeavored to outdo the others in their vocal renditions of the song. By ement both the piano cere amplified at the iscrsby an opportunity and instrumental ar cd i alu NORTH CAROLINA DEALERS ARE BUSY Golhsdoro, N. C, July 6. — Royall & Borden, Victor dealers of this city and Raleigh, report that local conditions arc proving vastly different between their two locations, although not widely separated geographically. In Goldsboro. where the majority of the inhabitants derive their income from agricultural pursuits, the demand is negligible. But in the capital city the demand is very good and gives every prospect of continuing so. The Independent Jobbers Co., of this city, distributor j>f Okch records and needles, reports that its business in both records and needles is keeping up and that a recent improvement has Joseph Is; Edison lines acs, retailer of both the Victor and in this city, reports that the condicotton market in the locality has ■tailed the demand. Goldsboro trade cd alone to ih'c immediate city, but ' i number of nearby villages as well. THE VALUE OF CONFIDENCE Confidence in the salesman means confidence in the goods, and that spells success and sales. Exaggeration, misstatement and evasiveness create distrust, and no business is big enough to stand out against it.