The talking machine world (July-Sept 1921)

)OLV 15, 1921 THE TALKING MACHINE WORLD 145 DOMINO Of (AHACE CONFIDENT FEELING PREVAILS IN THE TORONTO TRADE Heintzman's Kitchener Branch Splendidly Equipped-Magnavox for National Exhibition and Central Fair— EmP1re Phono Parts Co. Opens Local Branch— Bradt a Visitor— Other News Toronto, Ont., July 6.— When, at the present time, there is so much "blue ruin" being talked about and when conversations arc apt to be tinged too deeply by references to business failures, economic depression and the like, it is gratifying to walk into a store like Gerhard Heintzman's Kitchener branch and see with one's own eyes evidences of aggressiveness. Here five new demonstration rooms have been recently installed, making a total of seven in all. R. Mullin, the local manager, is having a private office built at the front of the store and after the whole store is redecorated, an operation partly necessitated by a fire which broke out during the early part of March, the Gerhard Heintzman Kitchener branch will rank with the most up-to-date music stores in the Dominion. The -system of letting records out on approval has been permitted in the past by this store, principally because there weren't sufficient soundproof demonstration rooms to cater to the needs of customers. "But," explained Mr. Mullin to The World, "now that we have new audition rooms we have eliminated the record-on-approval system altogether. It doesn't pay. Customers only abuse its privileges." I. Montagues & Co., Canadian distributors of the Magnavox, have arranged to provide the Canadian National Exhibition authorities with two high-powered Magnavoxes to be used during the 1921 fair, the main purpose of which will be to enable the huge crowds to hear distinctly the voice of the speakers. Five Magnavox horns will be set around the flagpole of the main bandstand, facing in five directions. These will connect with a sound-collecting transmitter installed in the grandstand above the heads of the speakers, thus enabling everyone to hear distinctly the voice of the speaker as it is disseminated in all directions. The C. W. Lindsay, Ltd., Ottawa branch, has sold to the officials of the Central Fair a Magnavox for use during [he coming exhibition in that city. I. G. Tillson, proprietor of Tillsop's Music Shop, Toronto, lias made an assignment. The question of providing holidays for their staff during the coming Summer has been solved by I. Montagnes & Co., Canadian distributors of the Sonora phonograph, by their decision to close the company's office and warerooms for (he entire week of July 30 to August 8, in addition to Saturdays, during the months of June, July and August. The Empire Phono Parts Co., of Cleveland, O., whose products are well known to the Canadian phonograph trade, has opened a branch office at 41 Richmond street East, in this city. Closer contact will therefore be established with Canadian manufacturers, jobbers and dealers, and more efficient service will be insured. G. L. Laing, who has been connected with the trade for a number of years, and who is thoroughly sold on the Empire proposition, will be in charge of the new branch. The wedding of B. A. Trestrail, of (he Musical Merchandise Sales Co., took place recently. The happy couple spent their honeymoon in New York, Long Island and Atlantic City. W. B. Piicketl, president of the Musical Merchandise Sales Co., is sailing for Europe within the next few weeks on a combined business and pleasure trip. While abroad Mr. Puckett will do some research work in the interests of Brunswick records and phonographs and Q R S player rolls. Early in June Mr. Puckett visited Chicago conferring with the Brunswick and QRS chief executives, as a result of which some novel merchandising plans are expected to be announced for Fall business. James P. Bradt, so well known to Canadian phonograph trade circles, was in Montreal recently and spent a couple of days with H. S. Berliner, owner of the Compo Co. at Lachiuc, Que., who organized the Sun Record Co., with headquarters at Toronto. While in Montreal Mr. Bradt took the opportunity of looking into some Canadian investments and also enjoyed a cruise in Mr. Berliner's new motor boat on Lake St. Louis and the Lake of Two Mountains. "Uncle Jimmy" looks as hale and hearty as ever and is the same old optimist. . Bruce M. Church has joined the staff of R. F. Wilks & Co. in the capacity of manager of the phonograph department. Mr. Church has been with the Edison Shop since its inception. 1 phonograph >ns Co,, Ltd., id this i E. van Gclder, of 1, Montagues & Co. is on business trip through Western Canada in the interests of (he Sonora line of phonographs and the Magnavox, of which his firm arc the exclusive distributors. J. D. Ford, manager of the t department of R. S. Williams i has been granted three months' on account of illness. He will Hon in Algonquin Park. In supervision of (he phonograph department will be in the hands of J. A. Hassall. The Central Victrola Parlors, Toronio, have been registered. John A. Crodcn, president of the Starr Co. of Canada, Ltd., London, Out,, has returned from m visit to England and (he Continent where he went in connection with the European recordings being added to the Slarr-Gcnnell record calalog. Nolicc has been given of the assignment of Harry E. Wimperly, manufaclurcr and distributor of the Peerless phonograph, with offices in the Ryric Building. G. W. HOPKINS SCORES IN ADDRESS MADE IN MONTREAL Columbia Sales Manager Arouses Enthusiasm of Advertising Association— Berliner Co.'b Expansive Plans— Wilson & Sons, of Sherbrooke, to Feature the Stewart Phonograph Montreal, Can., July 7.— Geo. W. Hopkins, general sales manager of (he Columbia Graphophone Co., New York, made a very interesting address before the recent meeting of the Association of Canadian Advertisers, Inc., at (he Windsor Hotel on the necessity of business men revising their ideas as to salesmanship. He pointed out that manufacturers had left their selling to advertising and salesmanship had consequently been neglected. The present situation had changed matters, the buying public getting more salesmanship than six months ago, and to-day there is a lot of salesmanship behind the counter. He dwelt upon the importance of executives paying attention to the choice of clerks. He gave a number of illustrations of good and indifferent salesmanship, making his points sparkle with anecdote and story. He closed with a tribute to the importance of music in the home. B. R. Forster, president of the Brilliantone Steel Needle Co., New York, was in Montreal recently. V. Sgroi, the well-known Columbia and Edison dealer, was married recently and spent his honeymoon in New York. The majority of piano stores handling talking machines and records are, as usual, closing their stores during the months of June, July and August on Saturdays at 1 o'clock. Quite a number of Canadian dealers attended the Edison Caravan Convention in New York, including George Layton, of Layton Bros., Montreal. In order to be present at the firm's third annual picnic he had to leave the banquet held by the Edison Jobbers before its conclu N. G. Valiqucttc, Ltd , is devoting the whole of its ground floor to its new music department and has erected a number of additional soundproof bootlis to lake care of increased business. Il is handling the complete line of His Master's Voice machines and records. Albert Bienjonetli is in charge. Layton Bros., Edison and Columbia distributors, held their third annual picnic and uuling tc Otterburil Park, which was attended by alioul seventy-five persons. The day's enjoyment was voled as one of the most successful yet staged, not wilhstan ding the bad behavior of the weather man. A program of sports was indulged in and handsome prizes awarded. Win, Lee, Ltd., is handling a large volume of business in the Columbia Model X. D. W. Kennedy, of the AeolianVocalion Co., New York, was a recent trade visitor to this city. Charles Culross is handling a largely increased business in Vocalion records and states that the buying public are asking for (hem. Albert's, Ltd., is pushing (he sale of Sun records. Geo. Layton, of Laylon Bros., during his visit to New York at the Edison Caravan Convention, visiled the new Columbia Building and was immensely impressed with (he edifice and (he trealment accorded him while on the tour of inspection. The new material plant being creeled by the Compo Co. at Lachine, Que, for making llie composition for records, it well under way and will be running in about four weeks. H. C. Wilson & Sons. Ltd., Sherbrooke, Que., have secured (he exclusive rights for selling the (Continual on fa;ic 1-16) TALKING MACHINE SUPPLIES AND REPAIR PARTS The superiority of RENE MADE SPRINGS and PARTS is not accidental but is the result of years of painstaking devotion to the highest standards of machine shop craft. NONE BETTER IN QUALITY NONE LOWER IN PRICE THE RENE MANUFACTURING CO. Montvale, New Jersey