The talking machine world (July-Sept 1921)

THE TALKING MACHINE WORLD 45 IMPORTANT NM^ R. CHANGES John H. Patterson Resigns as President of National Cash Register Co. and Is Elected Chairman of Board of Directors — F. B. Patterson Elected President and J. H. Barringer Appointed General Manager of the Company Dayton, O., August 2.— Announcement lias just been made of three important changes affecting leading executives of the National Cash Register Co. John H. Patterson has resigned as president and general manager of the company, but will continue actively in directing its affairs. As chairman of the board of directors he will advise the directors and help formulate the policies of the company. His son, Frederick B. Patterson, Was elected" to succeed him as president, while J. H. Barringer was made general manager. John H. Patterson has been president of the National Cash Register Co. for thirty-seven years. He is regarded as one of the world's greatest business leaders. The institution he has built in Dayton is regarded as the world's model factory. He built it from a workshop of one room with two employes to an organization employing more than ten thousand men and women in all parts of the world. Frederick B. Patterson is twenty-nine years old. His first work was on a farm. He attended school for two years in England, and has been connected with the N. C. R. for eleven years. He has been taught the principles of business by his father, learning the N. C. R. business from the ground up. He started in as a workman in the foundry. In the interests of the company he has visited all of its agencies, except Africa, Australia, India, Russia and Mexico. He was manager of the foreign department for two years, and until he entered the service of his country in 1917. In the late war he rose from a private in the ranks to a commission in the air service. This change in the'official family of the N. C. R. places more responsibility on F. B. Patterson. The N. C. R. business is one of the largest businesses in the world. There are many problems to be solved. He has stated time and again that the policies of his father are the ones which will govern him in all that he does. This means that the world situation will take much of his time and attention in an effort to help bring order out of chaos. J. H. Barringer, the new general manager, was promoted from the ranks. He started with the company fourteen years ago, holding a minor position. He earned promotion very rapidly and in 1918 was made first vice-president and assistant eencraI manager. Mr. Barringer is only thirty-eight years old. It is a remarkable tribute to his perseverance and ability that he has been chosen to manage one of the world's greatest industrial institutions. THE HOUSE-TO-HOUSE CANVASS This Method of Developing Business Discussed Interestingly— County Fairs Also Come in for Consideration as Sales Promoters Almost an entire page in a recent issue of Pathe News is devoted to the subject ot -developing business through the medium of houseto-house canvass. A number of specific instances are reported that prove the great advantages that arc accruing through this energetic method of developing business. The article is illustrated by a number of photographs which depict the efforts of dealers situated in far, widely separated points. Much space is also devoted to the subject of county fair exhibits. These annual fairs have been used for exhibit purposes by Pathe dealers with exceptional results in the past, and Pathe News recommends that tins excellent form of publicity be used even to a greater extent in the future. This article is also illustrated with photographs from last season showing the excellent displays made by a number of Pathe dealers, Execlicnt sales and demonstrating ideas arc presented. An announcement has been made of a handsome pocket mirror souvenir for distribution at county fairs and warerooms which is [or sale by all Pathe distributors and which is produced by the Pathe Frcrcs Phonograph Co, Attention is also called to the ten-loot Pathe muslin banner for use at the exhibits. LHEVINNE'S TRIUMPHANT TOUR Joseph Lhcvinne, Pathe artist, recently returned from a triumphal tour through Mexico, Thirteen concerts were given, totaling in actual money $13,846.90. The populace bombarded Mr. Lhcvinne with flowers, and in one city carried him from the hall to his hotel. Mr. Lhevinnc and David Bispham, also a contributor to the Pathe repertoire, are conducting master classes at the American Conservatory in Chicago. To get workers on the high gear give thei Thousands of Dealers have solved the problem of children's records with Rubble. Books that Sing 44 MME. MATZENAUER MARRIED Madame Margaret Matzenaucr, distinguished prima donna contralto and Pathe artist, recently surprised her many friends and admirers through her unexpected and romantic marriage in Europe to Floyd Goltzbach, a prominent Western business man. Mme. Matzenaucr was called to Europe through the serious sickness of her mother, and met on shipboard Mr. Goltzbach, whom she had known in the West. On the way over he showed her every attention in an effort to mollify her grief, and, on arriving, he threw his business engagements to the wind, escorting her to her 'destination. Her mother passed away a few hours before she reached home, but her anguish was assuaged by the devotion of her companion, and the wedding followed a few weeks later, thus ending this unusual and entirely interesting romance. Hp HERE is no phonograph record or a dozen of them on the market today that attract children as the three records in the Bubble Books do. Bubble Books enable the child to read, see and hear. Each book is beautifully illustrated by Rhoda Chase. The fairy story running through the entire series is vividly written by Ralph Mayhew and Burgess Johnson and the three records, equal in quality to any record on the American market, sing the songs in a clear, understandable way. Selling one Bubble Book means a steady customer for the entire series. Invariably they come back for more. When You Sell One You Sell A Habit Get your share of these sales by writing today for our 1921 proposition. HARPER & BROTHERS Bubble Book Division Miss Mary R. Mayer, chief catalog editor for the Brunswick Phonograph Co., has been spending the Summer on Byram Shore, near Portchester, N. Y. Miss Mayer is one of the youngest women employed in this sort of work. 130 WEST 42nd STREET NEW YORK t