The talking machine world (July-Sept 1921)

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50 THE TALKING MACHINE WORLD August 15, 1921 BUILDINO UP THE WEAK POINTS Knowing the Store's WcaknesBes So as I Eliminate Them Most Effectively > wrong and what we might are satisfying store to you?" ever way of getting close to wide-awake talking machine utilize or adopt the idea to obits was good purpc «d by EXHIBIT OF RAINBOW RECORDS iii. Kilt salespeople are not polite and cfnc tell us. If goods are not delivered pr in good order, plca9€ tell US, W hcllC ■ II . : 1. — The Rodelieavcr church-going people, devoted entirely to is believed th.it this INCREASED DEMAND FOR RECORDS USUALLY BECINS IN SEPTEMBER NOW IS THE TIME to prepare for the increased butinesi, which i* coming NOW IS THE TIME to order your supply of COTTON FLOCKS YOU WANT THE BEST WE MAKE IT CLAAEmONT WASTE MFG. CO.. CLAREMONT. M.H. NEW RICHARDSON BRANCH Victor Dealer Opens Artistic Branch in NewAmbassador Hotel, Los Angeles ins given Los A.ngf.les, Cal., July 28. — The original store of Richardson's, Inc., at 727 West Seventh Ivertising street, Victor dealer, is of such an artistic nature and has attracted so many persons that imita learned that it'i (.■marks "Class. The SPHINX MOTOR MOTOR REFINEMENT Better Designed Better Built Better in Operation SPHINX GRAMOPHONE MOTORS, Inc. 21 EAST 40th STREET, NEW YORK Entrance to Richardson's, Inc., New Branch tion — the sincerest form of flattery — has appeared in many places. And now, as though to "out-Richardson Richardson," the branch store in the Ambassador Hotel is, if possible, more beautiful -still. It is a jewel in a handsome setting— Richardson's in the Ambassador. The illustration shows the beautiful front entrance, the architecture throughout being Spanish. OKEH RECORDS IN SPORTING EVENTS Fight Fans From Middle West Entertained on Special Train by Okeh Records — Music Substitutes for Bennie Leonard Okeh records have figured prominently during the past few weeks in several sporting events that have attracted considerable attention. Preliminary to the Dempsey-Carpentier fight two special trains left Chicago for the fight containing some of the leading fight fans in the Middle West. The members of the party were entertained all the way from Chicago by Okeh records, which added materially to the pleasure of the trip. At Benton Harbor, Mich., recently, Bennie Leonard, lightweight champion, was scheduled to fight, but, owing to illness, did not appear. The rest of the program was carried out, however, and the entire audience was entertained with Okeh records, the volume of which was augmented by the use of a Magnavox. At the Twenty-third Regiment Armory in New York recently Miss Vaughn DeLeath, wellknown contralto and exclusive Okeh artist, gave a comparison test which met with unusual success. Miss DeLeath sang several selections and immediately afterward Okeh records of the same selections were played for the audience, The comparison served to emphasize the fidelity that characterizes the Okeh reproductions of Miss DeLcath's voice and the 1,500 people in the audience were enthusiastic regarding the test. DELAWARE CONCERN GETS CHARTER A charter of incorporation has been granted to the Consolidated Music Stores in Delaware for the manufacture of talking machines. The new concern is capitalized at $6,000,000. As a matter of fact, it's usually true that the man who says "I can't" is quite right — that is, if he thinks he can't.