The talking machine world (July-Sept 1921)

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*ucust 15, 1921 THE TALKING MACHINE WORLD 53 JONES PIANO CO. ADDS VICTROLAS CHILDREN'S PARTY BRINGS SALES Ohio Firm Remodels Talking Machine Department— Coulter Jones Assumes Management Mansfield, O., August 2. — A Victor talking machine department was recently added to the music business of the Jones Piano Co., of this city, The company, which occupies two lloors of the building in which it is housed, has remodeled and redecorated its talking machine department. Several demonstration booths have been conslructed, The new Victor department will be in charge of Coulter Jones, son of W. E. Jones, proprietor. A complete line of highgrade pianos and musical accessories are also carried ill stock. The establishment, which is considered one of the largest in this section of the State, contains every comfort for patrons and lovers of music. A rest room for visitors and a room in which music instructors may meet for conferences are features of the store. Brandcis Store Sells Bubble Books as Result of Children's Party— June Sales Very Gratifying Omaha, Ned., Aug. 6.— The popularity of Bubble Books among children throughout the country is reflected in the great showing made by the Brandcis store in this city in the month of June. This live talking machine dealer recently gave the children of Omaha a Bubble Book party which was attended by more than a thousand children during the two afternoons and evenings in which it was given. Despite the general belief that Bubble Books arc hard to sell in the Summer months, this large store showed an increase in sales during the month of June and was a leader in the sale of Bubble Books throughout the country. PREPARING FOR CHRISTMAS NOW Sjikevepdrt, La,, August 6. — The Union Furniture Co., of this city, Columbia dealer, is now preparing for its Christmas Club plan. "Forewarned is Forearmed," said Manager J. R, Buswell, "and we are now preparing for the time when Grafonolas will mean so much." The sale completed only recently resulted in putting in homes thirty-three Grafonolas, comprising two tabic instruments and thirty-one cabinets. This enterprising Columbia dealer is doing a "land-office" business and simply proving that hard times are going and easy times coming. RECEIVES RECORD LABEL ORDERS Scrantun, Pa., August 6. — The Keystone PrintedSpecialties Co., of this city, manufacturer of record labels, has recently received several large orders calling for immediate deliveries of record labels. With its new facilities the company is giying its clientele splendid service, especially as the executives of the concern have made a careful study of record label production. As a result of its familiarity with this field, the Keystone Printed-Specialties Co. has received several letters from record manufacturers commending it for. the efficiency of its service and the uniformity of its label production. INSTALL DEMONSTRATING BOOTHS Racine, Wis., July 31. — A piano department has been added to the establishment of the Christiansen Bros. Co., of this city. The store has been completely remodeled and a full line of pianos will be handled in addition to talking machines and records. Nine sound-proof record demonstration booths have been installed, as well as a card system with facilities for handling 25,000 records. STEWART CO. ERECTING NEW PLANT Cleveland, O., August 1.— The Stewart Phonograph Co., manufacturer of the Stewart phonograph, is establishing a plant at St. Clair avenue and East Forty-ninth street, this city. While the firm has branches in New York and Chicago it is planned to make the factory now under construction the main plant, according to a recent announcement made by the officials of the company. GREAT HONOR FOR RUDOLPH GANZ A high honor was paid to Rudolph Ganz, popular pianist-composer and exclusive Pathe artist, through his appointment as conductor ot CONCERTS BOOST BUSINESS Manchester, Conn., August 1.— Thomas Graham, manager of the Sonora Talking Machine Co., ot this city, is boosting business and gaining publicity through the medium of talking machine concerts. Several concerts in which the Magnavox was used have proved so successful that Mr ft rah am is nlanning to continue them. Ukuleles Are Big Sellers This Year And alert Music Dealers will be prompt to go after these profitable sales. There's no technical knowledge needed 1 A few Ukuleles in your window with the prices shown big is all you need. Tlicy Kcolfy Sell Themselves! And at a profit for you that's clean velvet. Ql II □C ■1 ■1 ! Write Today for Ukulele Window Card In Colors— If s Free. ■1 □c ■■ ■i ii li i 1 1 ■ A postcard request will bring you promptly our new Window Card, richly printed in colors. It's a big help in selling Ukuleles. And with the card will come our latest revised price list of Ukuleles. You'll find it easy to select some fast-selling numbers, priced at new low figures that give you a sp endid margin of profit. Your card is waiting your request. Wont you drop us a postal today? ill Jy, | The FRED. GRETSCH MFG. CO. Musical Instrument Makers Since 1883 60 BROADWAY BROOKLYN, N. Y. H. N. McMenimert Consulting Engineer Consultation by appointment on every phase o( the phonograph industry, including: Recording, Plating and Pressing Motor, Tone-Arm and Reproducer Design Patent and Model Development Sales Promotion and Advertising Plans Laboratory: Scotch Plains, N. J. Offices: 2 Rector Street. New York HEALTHY SMALL-TOWN BUSINESS Columbia Dealer Builds Up Profitable Business in Town of 2,000 — Installs Up-to-date Equipment, Which Has Helped the Business The Morrall Furniture Co., of Beaufort, S C, Columbia dealer, in its usual progressive way, has just completed the installation of one of the most modern and up-to-date Grafonola departments in this State for the purpose of handling its growing Grafonola and record business. The department consists of beautifully One of Morrall Co.'s Demonstrating Rooms equipped hearing and display rooms, where the customers can hear the records which they prefer without in any way disturbing cacli other. Kef erring to general conditions, this dealer writes as follows: ■Regardless of the dull times that we have been experiencing we have noticed approximately SO per cent increase in record and talking machine business since putting in these listening rooms. The writer feels sorry for the small-town dealers, like ourselves, who try to do a Grafonola business without these silent salesmen." PROVING A BIG POPULAR SELLER Talking machine jobbers and dealers have been giving a great deal of publicity during the past month to the new portable talking machine just put out by the Victor Talking Machine Co. Its artistic appearance and its superb musical qualities have made a great appeal to the purchasing public, and its portability, particularly when cased, has aided in its popularity.