The talking machine world (July-Sept 1921)

66 THE TALKING MACHINE WORLD August 15, 1921 The Oriental Woodwind Orchestra plays the Columbia Novelty Record this month. "Pekin Peeks" and "Egyptian Dancer" are selections that will surprise you with their sales. E-7160. FOREIGN RECORD "AD" CAMPAIGN Emerson Foreign Language Records Will Be Featured in Newspaper Campaign— Seven Important Cities Selected in Which to Operate The advertising department of the Emerson Phonograph Co. announced recently that arrangements had been completed whereby Entersoii advertising featuring foreign language records would appear in the leading newspapers in the following cities: New York. Chicago, Philadelphia, St. Louis, Pel roil, Minneapolis and Milwaukee. Emerson jobbers ami dealers are planning 10 l ike full advantage o( this campaign) and there is every reason to believe that this advertising will prove a marked stimulus to the sale of Emerson foreign language records. The advertising will In ginal anil ill.iiivr, featuring the many well-known artists who are recording for the Emerson foreign language record library. TO SELL RECORDS BY PHONE The talking machine department of the Morcbtiu.se-Martins Co, Columbus, ()., has opened a large musical dcpai Inirfil umln tin i iki m.i w ■■ mun < or L. I. King and John Cross, the Victor and The company plans selling records over the phone and a campaign along this line is scheduled to commence early this month. By providing this telephone service for customers it is expected that a large number of records will be sold. E. C. Mitlnalsky has opened a Victrola department ai his stoic, 212 South First street, Cedar liapids. la, FULTON (MODEL 35) Phonograph* and Acceitoriei, Repair Parti for All Make.. Beit Steel Noedlei of American Manufacture at 35c. per M. Diilribulcn of the Ano Record* and Alio Mu.it RolJ*. {Write fir Dtaltn ICath utth otJti) FULTON TALKING MACHINE CO. 253-255 Third Ave., New York City Columbia Graphophone Co NEW YORK DECRIES THE PESSIMIST Should Try to Sell Talking Machines and Records and Not Discourage the Public "Mm i 1m so spoiled by the high waves of prosperity in the last two or three years," he states, "that we have forgotten how we used to work to get orders in the years that we considered normal. We have no right to complain that the public won't buy if we make no real effort to sell and at the same time discourage the public with talk of hard limes. "Of course, the boom times have passed, and whether they were really good or bad years depends on the net result of business after all the 'boom' has dried up. But, looking back over a period of leu or twenty years, and comparing the buying power of the average citizen to-day with the money he had in bis pocket or in the bank at any time during that period, who will say that the opportunity to do business to-day is less than it was live or ten years ago? "Some people arc out of work, but even among these there are good business prospects. The fact is that most of the people in this country have more money and properly to-day than they ever had before, and there arc enough of them who want to spend it to make good business for all of us, if we will make it attractive for them to buy what they need." P. M. BROWN LOCATES IN MEXICO Becomes Manager of Columbia Department for Cia. Parker, of Mexico City P. M. Brown, assistant manager of the export department of the Columbia Graphophone Co,, New York, and connected with this company for the past twelve years, is now associated with Cia. Parker, of Mexico City, as manager of this concern's Columbia department. Mr. Brown was one of the most popular members of the Columbia staff, and during his twelve years' association with the company gained an intimate knowledge of merchandising which can undoubtedly be used to advantage in his new post. In Mexico City Mr. Brown will work in close co-operation with Rafael Cabanas, who is general manager of Cia. Parker, and who was formerly connected with the Columbia organization for many years. EDISON'S PHOTO IN SUIT Favorite Picture of Mrs, Edison Is Issue in Copyright Action Of the many thousands of photographs of Thomas A. Edison, one taken early in 1906 remains the favorite of Mrs, Edison. Because of her preference it has acquired a value far beyond its intrinsic worth. Last week it figured in a suit instituted in the Federal Court by BirchField & Co., Inc., to restrain the B. C. Forbes Publishing Co. and Bertie C. Forbes, of Englewood. N. J., from continuing to use the photograph in alleged violation of a copyright and the payment of SI was asked from the defendants for every copy sold by them or found in their possession The plaintiff stated that it obtained sole rights to the photograph from Joseph Byron, of this city, In addition to the penalties already mentioned, it asked the court to order the destruction of all copies of the picture and of all plates of it in the possession of the defendants. EXHIBIT AT FURNITURE SHOW The Michigan Phonograph Co., maker of the Lauzon line of phonographs, made a very impressive display of its four new upright models and two console styles at the Grand Rapids Furniture Show. TRANSFERRED TO NEW YORK H. J. O'Connor, formerly a member of the sales staff of the Chicago branch of the Emerson Phonograph Co., has been transferred to the sales division at the executive offices in New York. For several weeks Mr. O'Connor has been working with the R. R. Curry Co., Detroit, Mich., recently appointed Emerson jobber, giving this jobber's sales staff the benefit of his extensive Emerson experience. WhatMoreCanYouAsk Al! the features that go to make a talking machine Profitably Salable, you will find as regular equipment of Magnola: "Built by Tone Specialists." knj TKt Mu)ic Com* Out Complete description of all these features is to be found in our handsome illustrated catalog, which we should like to send you. May we ? Ask us to tell you our plans for your benefit] MAGNOLA TALKING MACHINE COMPANY OTTO 8CHULZ. Pruldint OhhiI Otlm ftsutharn wholeule Bramft 711 MILWAUKEE AVENUE ISSO CANDLER BLDG. CHIGASO ATLANTA,