The talking machine world (July-Sept 1921)

August 15, 1921 THE TALKING MACHINE WORLD 67 TRADE NEWS IN BROOKLYN AND LONG ISLAND Conditions in This Territory Arc Most Encouraging— Intensive Setting Efforts Producing Results — Ackerly's Latest Stunt — Warerooms Continue to Be Improved — News of Interest Conditions in the talking machine trade in Brooklyn and Long Island the past month have been most encouraging and everybody concerned is generally well pleased. In most every case intensive selling efforts have been inaugurated that have produced results. Dealers in Long Island report that their Summer business has gone beyond expectations, as with extra effort excellent sales totals have been registered and many of the permanent residents of Long Island, as well as the Summer visitors, have been sold talking machines and records. Uses Many Unique Ideas J. W. Ackerly, exclusive Victor dealer in Patchoguc, L. I., is perhaps one of the most progressive Victor dealers on Long Island. He has long been noted for the many unique methods be employs in selling Viclrolas and Victor records in that lerritory. Doing the unusual is nothing new for Mr. Ackerly, as each month he inaugurates a plan which is entirely different from anything heretofore. used. His latest stunt is certainly a winner. Recently he took in trade a second-hand upright piano in exchange for a large size Victrola. Rather than take the upright piano and refinish it and repair it to resell he placed the instrument in an open lot next to the railroad station, near the center of the town, where it could be seen by thousands of passers-by each day. Appropriate signs were placed all over the piano, advertising Mr. Ackerly's Victrola store and service, with the result that many desirable sales were closed from this unique bit of advertising. Jobber's Warerooms Redecorated The attractive reception rooms of the American Talking Machine Co., of Brooklyn, N. V., have been undergoing a thorough overhauling. New wall decorations have been installed and in general the pleasing appearance of these quarters has been materially enhanced. R. H. Morris, vice-president and general manager, was so much pleased with the new Red Seal record clock introduced by the Reincke-F.llis Co. that he installed one in a prominent posi Adopting a Goal "THE advent of the Fall Season obligates every Victor dealer to devise ways and means of securing his full quota of sales. A prepared plan arranged now will do much to avoid hurried or inefficient efforts in caring for the Fall sales that are assured Victor products. To this end we offer our services. G. T WILLIAM? CO. ?\J DUF FIELD ST. — BROOKLYN,** On. shops store, Drug, shop, i the center of the large reception room, it can be readily seen by all visitors. Attractive Edison Shop of the most attractive talking machine in Brooklyn is the Edison phonograph located at 253 Flatbush avenue. Marshall trade proprietor of this well-known figure ii Edison the talking ma :a1 Edison enthusiast. Through his efficient efforts many Edison diamond discs have been placed in Brooklyn homes and he has built up an extensive clientele, all of whom are well pleased with the Edison phonograph and Edison Re-creations. Mr. Brugman attributes the success of his exclusive Edison store to the slogan which is prominently displayed in his warerooms: "We give the customer just a little more in the way of service he isks for." G. T. Williams Williams, Victc Back at Desk liyiERICAM Ialking NOW IS THE TIME PREPARE FOR YOUR FALL NEEDS IN VICTOR MERCHANDISE NOW. DEALERS CANNOT AFFORD TO WAIT TOO LONG IN PLACING THEIR FALL ORDERS. RIGHT NOW IS THE TIME. THE LONGER YOU WAIT THE LESS CHANCE YOU WILL HAVE GETTING YOUR STOCK IN FIRST-CLASS SHAPE. WE TRUST THE DEALERS WE SERVE WILL BE GUIDED ACCORDINGLY AND TAKE THIS MATTER UP AT ONCE WITH US. li'Cd by Mrs. Williams and daughter, returned home early this month, after attending the annual convention of the National Association of Talking Machine Jobbers, held at Colorado Springs, Colo. A party, composed of Mr. and Mrs. G. T. Williams, Mr. and Mrs. Lnuis Buchn and children, and Mr. and Mrs. J. N. Blackmail and son, made a trip to Yellowstone Park, following which the Williams family returned East, the others proceeding to the Coast. Sales for June Showed Gain To be able to show a decided increase in business for June over the same month last year i9 certainly commendable and shows what an aggressive selling campaign can produce. Beginning with May the Brooklyn Music House, Inc., at 8 Third avenue, inaugurated an extensive selling campaign which netted it the above results. A. R. Wolf, owner of this establishment, staled that the largest percentage of this increase came from sales that were made directly from recommendations by old customers who had been sold some time previously. This company is (he exclusive representative in Brooklyn for Starr phonographs and Gennclt records, and during the ten years it has been doing business many of these instruments, as well as Starr pianos, have been placed in Brooklyn homes. ( Artists' Visit Produces Sales The C. Ludwig Bauinann & Co.'s phonograph department; at 1449 Broadway, takes advantage of every opportunity to capitalize on the visitg of Columbia artists to Brooklyn theatres. Recently Martin Snyder, manager of the department, was advised by the manager of a local theatre that Ted Lewis and his jazz band,, popular Columbia artists, were booked to appear there on a certain day. Immediately Mr. Snyder prepared several artistic window cards and sent a Columbia circular containing a list of Ted Lewis' records to a select mailing list, accompanied by a letter, telling each customer that Ted Lewis would appear in a Brooklyn theatre on such a day. An attractive window display was installed and during Ted Lewis' stay Mr. Snyder reports that sales of Ted Lewis' records showed a decided increase, well warranting the special sales effort. ■ TALKING MACHINE DEALERS r telephone us— Jiryaiil $240-5*76. ASTER DETECTIVE SERVICE 108 Wert 451b Su, Sev York City