The talking machine world (July-Sept 1921)

so THE TALKING MACHINE WORLD August 15, 1921 ACME-DIE CLEVELAND CONTINUES TO BE AN ACTIVE TRADE CENTER Columbia Force. Engage MIm Mower for Exploitation Purpo Ben-Talking Machine Dealers in Northern Ohio Have Outing-Dealer. Placing Fall Orders-New Stores Opened During Month ClrvelaNI', 0., August S.— Among the unique ideas looking 1o the development of talking machine i.ii in. ■ to come to light here in the last lew weeks, that of the Cleveland branch of the Columbia Cniphophonc Co. stands out, Through the efforts of Assistant Branch Manager H. C. Coolcy ami E, P. Hughes, recently appointed manager of Dealers' Service in the Cleveland branch, Miss Millicctit Mower, vaudeville artist mcnt during her thirty-five weeks engagement, starting the hitter part of Align"*1 Mis-. Mower, who uses a Grafonola in her act, was gratified to lenrn that through cither Columbia branches or Columbia dealers an instrument would be available as soon as she reaches any city on her tour. During her stay here Miss Mower was given the use of a Columbia at her hotel, and one was to be sent from the Cleveland branch to her vacation 1 1 1 ughi ■ hai ' aires* ing to supply Mis ing her engagement fc Mr, Hughes, who Branch Manager J. L. parlinctit manager, is professional Mo*, F( i he >olcy and Mr nachincry raov machines disappointed by I as service de o hundreds o tear Cleveland ict. ha ownec the Prospect Music Shop, and generally is to be Columbia Cleveland Territory Enlarged The Columbia Cleveland branch activities will be extended by the addition of ten counties in win ;alci receive service from the Cleveland headquarters. The new territory is being visited by Branch Manager J. L. Du Brcuil and Karl Karg, of the Be Sure Your Walnut is ALL Walnut.' ■■FOR PI.sTINtTIVB AND BEAUTIFUL EFFECTS" "FUR AN INFINITE VARIETY OF FIGURES IN VENEERS " 'American ^ThiCabintt-lmodSiiplTlalilt" THE livest manufacturers today are awake to the fact that about the easiest thing to sell nowadays is a well-designed, well-made AMERICAN WALNUT Phonograph Cabinet Such a one is pictured above. "Class" is written all over it — just what the desirable trade is hungry for. A Talking Machine in an American Walnut case "talks for itself" and speeds up the turnover for all concerned. "Come on in." Send for our valuable data for manufacturers— or data for dealers. Also the worth-while Walnut Book for your salesmen. Address the producers of American Walnut Lumber and Veneers, the American Walnut Manufacturers' Association Room 1022, (jlii South Michigan Bmlevard Chicago. Illinois ■CASTINGS AIDMINIIM-ZINC-TIN&LEADALLaTS AcmeDie-Castin^Corp Boston EodLTttir BrouUt-nN.Y. Defcrll Chicuo i tcvcland office. Among plans of ibe branch for developing business for dealers is a series of block dancing parties, which dealers will supervise, using, of course, the Columbia instruments. Picnic of Northern Ohio Dealers' Association The picnic of the Talking Machine Dealers' Association of Northern Ohio, including Victor dealers in and out of Cleveland, occupied the attention of the members for practically a full week — getting prepared for it and recovering from it. The event was held at the Cleveland Yacht Club, where an elaborate program of sporting events, not all of which could be crowded into the short day, was run off, An automobile parade took close to 20(1 members 10 the lauding. The wholesalers defeated the retailers at baseball, and won two silver cups. The Davics-Swindlcr tennis team defeated the Shartle-Dcvc pair, as did Roberts-Todd over Smith-Souerbcck. Winners in races, both land and water, included Don Lightner, Lconorc Keller, Charlotte Simpson, Will Brcckingcr, Jack Flanagan, Willie Reidy, Norman Baumbaugh, Doris Lyons, Helen Huetcr. Comedy was supplied by Miss Grazella Pulivcr and Louis Meier by winning dressing robes in a prize walti contest. F. C. Erdman, Victor special representative, sang. The event was managed by Dan E, Baumbaugh, May Co.; Ed B. Lyons, Eclipse Musical Co., and Miss Puliver, and a good lime was had by all. Record Exchange Succeeding More than 100,000 records have been listed by dealers in Ohio with the record exchange of the Talking Machine Dealers' Association of Northern Ohio, according to President Grant Smith, Euclid Music Co., the originator of the plan. The big feature of the exchange, explains Mr. Smith, is that it affords the dealer who has records that will not move fast enough in his locality to exchange them for those that will, while his records may be just the ones wanted by another dealer who has a big call for them. This feature is causing many new members to be added to the organization's roster, and during the last month a score or more have joined, according to Mr. Smith. Rural Dealers Placing Fall Orders Ed B. Lyons, sales manager, the Eclipse Musical Co., recently back from a tour of the Cleveland territory, advises that many dealers, particularly those in the smaller towns, or who cater especially to rural folks, arc anticipating their Fall and holiday business now by placing orders for machines as well as records. It is believed that the good crop prospects, and the consequently better income for the growers, will make for added outlet for musical instruments, and the dealers want to be sure they will not run short, they tell Mr. Lyons. In developing thefarmer trade the smaller city dealer is not alone. The Euclid Music Co. is covering the rural territory in Cuyahoga County. A. W. Witter, sales manager, with an expert staff, is using several trucks, with machines of different kinds as cargo, and in few instances are these machines returned to the office once they go out, demonstrations generally convincing the rural folk that they want music in the home. New Victor Department in Mansfield, O. Among the newest Victor establishments to be opened in the district is that of the W. E. Jones Piano Co,, at Mansfield, O., a firm established more than twenty years. The opening event was conservative, for this is a conservative