The talking machine world (July-Sept 1921)

Aliens! IS, 1921 THE TALKING MACHINE WORLD 93 S^ke'drade inX fflUADELPtllA and' IPCALIT7 I'HiiwiiiELPHiA, Fa., August 5.— The talking machine business in the month of July, as a whole, lias been satisfactory. Considering the weather and other conditions of the month, it has been remarkable the extent to which the business, especially in records, has pushed ahead, and this may be due to the great army of people who have remained home this year and have found their recreation at their own fireside instead of at the Summer resort. Joseph Joiner Tells of Wanamakcr Business Joseph Joiner, head of the Wanamakcr talking machine department here, as well as the piano department, reports business as quite satisfactory and that it has been keeping up in spite of the hot weather. Mr. Joiner says the demand for dance records, in both the Victor and Brunswick lines, is greater than it has ever before been in July. Mr. Joiner says they arc preparing for a very large talking machine business this Fall. They have dropped one of the lines they have been handling and have only four machines they now represent: the Victor, Brunswick, Cheney and Sonora. Mr. Joiner, accompanied by Mrs, Joiner, will leave for a vacation on August 12, which will be in the nature of an automobile trip through New England. Mrs. Margaret Clark, Mr. Joiner's assistant in the talking machine department, is just back from a two weeks' vacation spent in North Carolina, Business Better in Coal Territory All the various firms report that business is sort of sectional. Thccoal mining section of the State seems to be very much better than the agricultural districts. The Philadelphia Show Case Co. is one of trre local firms to find this condition. Manager I. H. Burkart states that there arc no complaints coming from any of the sections as to the business dullness, but the coal mining sections have been very satisfactory. The Philadelphia Show Case Co. has given up its Pittsburgh office and warehouse in order that it may be able to conserve all its energy at one point— Philadelphia. Mr. Burkart says: "We have already had demonstrated to us that this is a very profitable move. We find that we can ship from here just as well as we can from Pittsburgh and give the dealers just as good service and this is one of the most important things to them to-day." This company is the distributor here for the Vocalion machine and records and the Melodee rolls. A number of new accounts have recently been opened, one being that of P. Casper, in Wilmington. Mr. Burkart left last Saturday on his vacation, to be gone two weeks or more. T. W. Barnhill Off to Pacific Coast T. W. Barnhill, president of the Penn Phonograph Co., Victor wholesaler of this city, is on his way to the Pacific Coast. Mr. Barnhill, accompanied by Mrs. Barnhill and daughter, left last Thursday for the Pacific Coast via the attractive scenic route of the Canadian Rockies. A little over a year ago Mr. and Mrs. Barnhill visited the Coast, but took the Southern route and spent some time at Los Angeles. Leaving Philadelphia, they traveled by rait to Buffalo and made the Great Lakes trip to Duluth on one of the palatial lake steamers. From Duluth the itinerary included St. Paul, Lake Louise, the Canadian Rockies, Vancouver, Seattle and Portland. On the return trip Mr. Barnhill plans to spend some time at both the Glacier National Park and Yellowstone Park, and also slop at Denver. Mr. Barnhill expects to be gone for about five weeks, and as part of his traveling equipment will have with him enough order blanks to take care of the demands for the wellknown Pcnn-Victor miniature dog, of which the Penn Phonograph Co. is the producer. Demand for Portable Exceeds Expcctationi The Cirola Distributing Co., Inc., distributor of the Cirola phonograph of this city, reports that the demand for this portable talking machine has passed all expectations. Many of the leading talking machine houses in the territory which they cover have taken on the Cirola line with very satisfactory results. Many plans arc under way which will further increase the popularity of the Cirola in Philadelphia and the surrounding territory. New Sonora Accounts The Sonora Co. has been doing a very good business in July, considering general business and weather conditions. During the month three new accounts were placed to its already long list, one of the firms being the Millard Music Store, of Wildwood, located at 201 West Eighth street. W. C. Fuhri, sales manager of the record department of the Sonora, was here the past week. F. H. Owens, the sales manager of the Sonora, left at the end of the past week on his vacation, most of which will be spent at Wildwood fishing. Pleased Over Healthy Condition of Business The Penn Phonograph Co. reports that its business has been keeping up in fairly good shape. The officials believe that they have reason to feel elated in the fact that thus far all of (Continued on page 94) Stop Marking Time! IT'S useless to keep your feet moving unless you get somewhere. And to-day it is only by keeping your sales feet in action that you make sales. For August, see how many Victor Portables you can sell. It gives the world's greatest collection of music to every outdoor party. Buehn Victor Service will help you to do a good August business. The Louis Buehn Company Philadelphia