The talking machine world (July-Sept 1921)

102 THE TALKING MACHINE WORLD August 15, 1921 EUROPE'S BIGGEST DANCE MON HOMMEJ AMERICA'S BIGGEST DANCE HIT Suntf bu MISS FANNY BRICE in ZIEGFELD FOLLIES/ 1-9-2-! 'Ask to hear it" you cant go wrong A'Tune'You Cant Forget & <&> with any Feist song & CONSIDERABLE ACTIVITY EVIDENT IN ST. LOUIS TRADE Talking Machine Sales Have Supported Music Business Generally for Some Months — Giving the Public What It Wants— Ditzell Announces New Terms— Some Recent Trade Developments St. Louis, Mo., August 8.— The talking machine The better lass of motion picture theatres, she business is suffering for til C Kins <■< music mer has discovc red, have been doing this, not by cliandising in general. Mosl mcrclii nts say the giving what it is supposed to want, which was talking machine l>usim-s> is bad. 1 they were formerly th h good, but which is cla not good enough i" make up i>>i tin badness of it's thc'lesson we can learn from all the piuno business, Thai is what < calers who "Now, wh have both lino have been expecting >( the lalk that?" she sks. "Simply this: When, selling ing machines! When the piano but ncss began ds, give the public what it wants. to drag the lalkniK machines were >■< ways judge the public's desires by stayed pretty strong, in lacl, until undertook to make them supply cn Dugh pros* songs, who las a latent appreciation for better perily for the whole establishment, They were music. You have the opportunity and the abil nol equal to that and they sagged. 1 lat in. they ity to deve did less than was expected <>t then veloping it > was expected of them was more thai could i ea iu make this resolve and try faith sonnbly be expected. When the In oks of the y it out during the month of An Summer's business arc balanced, how ver, ii will be found thai the talking machines havt quitted themselves well and have done a deal toward keeping up the average in the > branch of the business. Give the Public What It Wants Miss G. Golda Airy, head of tlx servici partment of the Koerber Drcnnoi \ distributor, has learned something from movies and she is passing it along to the de in a pamphlet, "Give the Public What It Wa rapping records the ■ ile you arc getting r. By using a little a little judgment in can really carry out Red Seal records are THE CABINET and ACCESSORIES COMPANY Otto Goldsmith, President 145 East 34th St. New Yor{k City We Sole Metropolitan Distributors of The CIROLA Price Now, $35.00 Regular Trade Discount to Dealers Writ* or Phone for Repretentative to call or Mend for Catalogue Gel All Your Accessories From One Source W« ourf Id »t»<:k In (he rihonograph line. Gel on our mailing III Had c.rrr (he more h and i id thai tall* Distributors of (gilt fl-iig* UtttbltB Mode from start to finish in U. S. A. Extra Loud — Loud — Medium Made at the W. H. Bagsbaw Co. Factory Lowell, Mas* INSURE PERFECT REPRODUCTION a different appeal, and with the class of people it wdl appeal lo noted at the head of each group. For the busy, bustling, business type of person who just cannot keep still and is alert for something new she prescribes pronounced rhythm. For the quiet, reflective customer, the doctor, the lawyer, the teacher and the housekeeper, she recommends quiet tonal quality and sentiment. For elderly people and middle-agi'd, and those lo whom music means memories, she suggests "Dream Faces" and "Swing Low, Sweet Chariot." The fourth classification is the imaginative customer who likes to picture the scene described. Announces New Terms on Machines Manager J. F. Ditzell, of the Famous & Barr Co., has announced the following new terms on talking machines: On purchases of $25, $5 down and $4 a month; $35 to $50. $5 down and $5 a month; $55 to $75, $6 down and $5 a month; $80 to $100, $7 down and $6 a month; $110 to $125, $8 down and $7 a month; $135 to $160, $10 down and $8 a month; $165 to $200, $10 down and $10 a month; $210 to $250, $15 down and $12 a month; $260 to $310, $20 down and $15 a month; $315 to $350, $25 down and $15 a month; $360 to $400, $30 down and $18 a month. Records on contract arc not to exceed the initial payment. It is understood that the terms of the other dealers arc substantially the same. Take on the Kimball Line The Union House Furnishing Co., which had its formal opening August 1 at 1124-32 Olive street: will handle KimbalJ talking machines and Okch records. The contract was secured by C. R. Salmon, sales manager of the Artophoue Corp., against vigorous competition. The opening order was for more than 100 machines and a complete stock of records. Mr. Moslcy will be in charge of the talking machine department. Records will be featured, Miss Jordan will have charge of them. Changes in Brunswick Staff The following changes have been made in the Brunswick organization: Charles F. Shaw, who has been traveling in southern Illinois and western Kentucky, transferred to St. Louis; H. H. Sheldon, who has been doing local work, takes that territory; J. M. Dick temporarily goes to northern Illinois; J. E. Hornberger, formerly with the Cheney Co., with headquarters at Kansas City, is to cover the South, working out of Memphis and New Orleans. New Victor Account The Koerbcr-Brenner Co. reports a new Victor account at Fulton, Mo. — that of Baker & Ashursl. Mr. Baker has been in the book business in Fulton for many years and Mr. Ashursl has handled talking machines. The partnership extends only to the Victor business. The department is in the front of the store with two booths, record racks and other appropriate fixtures. Off on Their Vacations H. R. Koerber, of the Koerbcr-Brenner Co., left with his family July 27 for a month's pleasure trip to Honolulu. E. C. Rauth, secretary of the same firm, is spending his vacation in Canada, following a trip to the Pacific Coast. Mr.