The talking machine world (July-Sept 1921)

August 15, 1921 THE TALKING MACHINE WORLD 103 and Mrs. C. B. Gilbert, after attending the jobbers' convention in Colorado Springs, spent some time in the Colorado mountains. H. S. Grovcr, who accompanied them, is visiting friends in California. Emphasizes Educational Possibilities J. W. Strain, Victor dealer of Carrollton, III., is alive to the educational possibilities of his territory. During the Summer school of the teachers of his county Mr. Strain arranged for a Victrola demonstration, which was given by Miss Airy, of the Kocrber-Brenncr Co. Mr, Strain expects to put on a thorough campaign in the Fall among the rural schools of his territory. Kieselhorst's Active Campaign The Kieselhorst Piano Co., of St. Louis, has engaged a force of canvassers and a Victrola truck with which to make an active canvass of the city in the sale of Victrolas. Visit Columbia Dealers Robert Porter, field sales manager of the Columbia Co., spent the last week of July in St. Louis territory. He accompanied Brancli Manager E. M. Morgan on a tour which included several of the larger cities in this territory, such as Paducah, Memphis, Little Rock. They found dealers feeling much more cheerful and encouraged over the business outlook, due to improvement in credit conditions, generally favorable crop prospects, etc. Mr. Porter returned to New York after his St. Louis visit. Branch Manager E. M. Morgan is spending the first half of August on a vacation trip in the East, visiting various points of interest. His itinerary includes a visit to the executives offices of the company in the Gotham National Bank Building, New York City. Vacation season is on. Assistant Manager Bryant just returned from a trip to his former home in New York. Miss Cora M. Doutbitt, cashier, has returned from a two weeks' visit with relatives in southern Illinois. Chief Serviceman Ernest Schucddig is enjoying his vacation on an automobile lour, on which he is accompanied by bis brother, wife and mother. Dealer Service Supervisor R. N. Johnson is passing his vacation at his old borne in Nebraska. A Change in Harrisburg, 111. The business of the Hethcrington Music Co., in Harrisburg, III., has been taken over by Messrs. Guntcr and Wilson, who are now conducting it under the name of Gunter & Wilson Music Co. They called recently at the St Louis office and arc planning quite an aggressive Columbia selling campaign in their section. New Post for Martin Delbert Martin, formerly connected with the Columbia St. Louis branch, and later with the Meyer Piano Co., has accepted the position as manager of the phonograph department of the Woodward Hardware Co., Cairo, 111. Miss Hazlett a Visitor Miss Florence Hazlett, representative of the educational department of the Columbia Co., slopped at the St. Louis office a day on her way to and from the points she has been visiting and giving demonstrations of educational work that can be carried on by means of Columbia records. Among the points she recently visited arc Springfield, Mo.; Cape Girardeau, Mo.; Columbia, Mo., where she addressed teachers' institutes and normal college classes. Shattinger Has Sonora Line The Shattinger Music Co.. of 1103 Olive street, has been appointed retail dealer of the Sonora line. Manager Boxlcy expects to sell his share of these instruments. Meinell Secures Sonora Agency The Meinell Music Co., 4035 West Florissant avenue, has taken on the Sonora line for the North Side of St. Louis. Mr. Meinell, who is new in the music busmcs place in a very high-class equipped to give first-class service. Stix, Baer & Fuller, of this city, report scl ing three Sonora grands at $37S in one da This is certainly getting phonograph husinc: for this season of the year. The Sonora display room in the Arcade Bu.h ing has been instrumental in selling quite a fe period designs for the Sonora dealers of St. Louis, This office has had an inquiry from a party in this city who is expecting to move to Germany and wants to purchase a Sonora machine and have it shipped to that country at the time they intend to sail. The C. D. Smith Drug Co reports that the sales of Sonora Portables have been three times greater than last year. Some Personals Miss J. Kramer, secretary of the Arlophonc Corp., has returned from a vacation trip to Chicago. Mr. Cotter, of the Kimball Co., Chicago, was in St. Louis the early part of August. Miss Meliua Dean, of the wholesale Vocation department of the Aeolian Co., has relumed from a vacation trip. R. W. Jackson, manager of the Brunswick Co., has returned from Michigan, where he left his family for the balance of the Summer. He also slopped in Chicago. The Culp Bros. Piano Co., of Fort Smith, Ark., with branch stores in Hartshorn, Okla., and Russellville, Ark., has taken on the Edison line through the Silverstone Music Co. Edward Cosgrovc, of the Famous & Barr Co. talking machine department, has returned from an enjoyable vacation at the Famous Si Barr Co. farm on the Mcrrimac River and officiated aa star pitcher of the baseball team. Mrs. Frieda Bollman, of the Famous & Birr talking machine department, has returned from a vacation trip to Atlantic City and Asbury Park. Department stores which close all day Saturdays during the Summer arc advantaged by the change of the Victor records' opening day from Saturday to Friday. Miss Laura Pickel, in charge of the FieldLippman record department, has returned from an automobile vacation trip to Kansas City. R. R. Connor, assistant retail manager of the Silverstone Music Co., has returned from a vacation trip to the East. G. H. Downey, formerly with llic Musical Instrument Sales Co., is now connected with the Silverstone Music Co. J. F. Ditzcll, manager of the Famous & Barr music salon, is a member of a committee of the National Music Merchants' Association to take steps to organize a national talking machine association. PRODUCES CARUSO ENVELOPE Lewis C. Frank Corp. Makes Timely Announcement— New Envelope Has Human Interest Appeal— Will Stimulate Record Sales Df.troit, Mich., August 6— The Lewis C. Frank Corp., of this city, manufacturer of wrapping envelopes, lias just issued an announcement that is attracting considerable attention because of its timeliness and progrcssiveness. This company has for many years made a specialty of producing distinctive envelopes, and immediately upon learning of the death of Enrico Caruso, the world-famous tenor, Mr. Frank announced an exceptionally handsome new wrapping envelope, carrying a 10 x 10 rotogravure of Caruso. This rotogravure picture, ready for framing, is a slriking likeness of the famous artist, and is reproduced on the entire face of the envelope. On the reverse side there is printed, as a sales promotion plan, a list of Victor records selected by Caruso himself as his favorites. There is also an intimate story of his career, which adds a touch of human interest thai cannot fail lo attract the attention jof the reader. Mr. Frank believes that the extensive use of this envelope will undoubtedly stimulate the demand for Caruso records materially, and his announcement lo the trade is noteworthy for its dignity and timeliness. It may be termed a "memorial envelope." NEW EXCLUSIVE VICTOR STORE Fostorm, O., August 8.— The Spratt Bros. Music Co., of this city, has just opened an exclusive Victor store that is one of the most attractive establishments in town. The equipment includes four sound-proof demonstrating rooms, and the formal opening was attended by over one thousand people. The large army of visitors were presented with carnations as souvenirs, and a five-piece orchestra was in attendance all day. Among the trade visitors who attended the opening were Warren L. Kellogg, Charles H. WomcldorrT, William B. Gannon and Arthur S. Lcyhourn, of the Toledo Talking Machine Co.. Victor wholesaler : filled and THE PHONOSTOP 5th Successful Year ACCURATE — SIMPLE — DURABLE Reasonable Price Guaranteed Fully Nickel or Gold UNIVERSAL STANDARD NEED-A-CLIP New Fibre Needle Clipper Guaranteed RETAIL 75 cents Trade Discount A SUPERIOR TOOL THE PH0N0M0T0R CO., 121 West Ave., Rochester, N.Y J