The talking machine world (July-Sept 1921)

108 THE TALKING MACHINE WORLD Aucust IS, 1921 DEVELOPING MUSICAL APPRECIATION IN KANSAS CITY Educational Work Expected to Hove Real Influence on Trade— The Jenkins Co. Policy— Schmelzer Co. Staff Profits by Convention — Some Improvement in Business Reported Kansas Citv, Mo., August 4— "Music Is Es»cntial" is (lie slogan wilh whicli J. W. Jenkins, president of the J. W. Jenkins Son*' Music Co., [> building up his great Viclrola and piano businCII in Kansas City and vicinity. It in on all the literature put out hy Hie house, ami it is at the head of every advertisement that is printed. Willi lhi> slogan Mr. Jenkins linn hern rduc.'iliiiK the communities in which his advertisements have gone. The daily papers in which he lias bought space have gone into hundreds of towns in which Jenkins Sons' Mush Co has no stores, and to this extent Mr Jenkins has earned the thanks of the general puhlh in building up the cause of music, and thereby the welfare of the community, ll tecitll lo be with this same idea of convincing the public that "Music is Ctsential" thai the wholesale Victor department of (lie ) U Jenkins Suns' Minn Co has rerriilly added to ils force Miss Margaret de Forest, formerly a music supervisor In ) number of Kansas towns. came and told the members tunity would mean to them, conferences during the convet close he held another at which developed al the convention wcr especially applicable lo the Sch were stressed, and the hoys sent into effect in the field. The Sc ih distinction ol heading the I the nbi dl i iis attendance, Satisfactory Brunswick Business July business in the Brunswick shops i territory was better than June business, a ing to reports received at the Kansas Cily ,ill be to inki t> dealers, Education. Jenkins organ ii; co-operate with her parfed in mcel the d« i which nnd i ondtn < cam She will give conrelies, societies and increase the illtcllifor all these ends, r her in connection He* in Kansas, ami er lirsl work. The del ..ll Henry, wl Missouri a trans ferrei made sale: Kansas I 'I ll>, Bruu tbe bigges have had i ctrola null Vicloi i mi (heir part to ha\ ords in their schools. Many Constructive Conferences any around, The schools and conforc most of the lime fn Ifmo the school was I the wholesale departi snbslanis optiscctiou Tr 111 I he A.F.Co. American Felt Company Turntable Felt helps to achieve the general effect of refinement. Its smooth, lustrous surface harmonizes magically with the high polish of fine wood and bright metal. Incidentally it is long-wearing felt — its appearance lasts. Beauty Sells You've often admired the beautiful details in finish Mint makers of the lines! automobiles are eareful t<> observe. They realize that APPEARANCE plays an important part in selling. So it is with Talking Machines. The total impression should be one of SERVICK PLUS BEAUTY. AmericanFelt Company 100 Summer St. 114 East 13th St. 325 S. Market St. BOSTON NEW YORK CHICAGO saxophone music, built her advertise some of Ihem hy tli dozen others by o suit of the Upon Ihis fact Miss Meier nent of saxophone records, c sextet itself, but some two s by oilier aggregations, The rcadvertising has been the only real rush for records during the healed term. I New Quarters for J. Ed, Black Co. s The J. Ed. HIack Music Co., exclusive Colum* bia dealer at Springfield, Mo., expects to be in : its new location in that cily within the next I thirty days. Mr. Black says he will undoubtedly I have Ihc best-looking Columbia shop in that I section of the country and will he located in the i very heart of the business district. He will occupy two floors of a three-floor building. Those in the music trade wdio know Mr. Black know that with his new location and larger quarters he will be able lo do even a larger volume of business than he has been doing during the past few years. A shipment of Ihc new No. 50 Viclrola has been received and distributed by the wholesale Victor department of I he Schmelzer Co. It has been enthusiastically received by the dealers, E. B. Youse, of the Edison Co., has been called lo California hy the serious illness of his wife. Displaying Period Models The Columbia dealers in Kansas City are making considerable display of Hie period model Grafonolas. These models are meeting with considerable favor in this city and several of the local dealers expect to put over a great many sales of these models in the Fall. The Grafonola Shop has a special window display of the period model instruments lhat is exceptionally attrac E. A. McMurtry, branch manager of the Columbia Grapliophonc Co., is a member of the local Co-operative Club. So when the Columbia Saxophone Sexlel, an organization of six saxophone players making records for Columbia, came into town recently he made arrangements lo have them present a program at the Cooperative Club meeting. The local Columbia dealers were guests of Mr. McMurlry at this luncheon. The club members and dealers enjoyed the program very much and were very hearty in their expression of appreciation. Optimistic Over the Outlook E. A. McMurtry, branch manager of the Columbia Co. here, who has just relumed from a trip to the executive offices of the company at New York, slopped on his return in Pittsburgh and Chicago, spending a day with S. H. Nichols, manager of the Pittsburgh branch, and J. W. McKcnna, manager of the Chicago branch. Mr. McMurlry is quite optimistic ancnt the revival of business conditions this Fall Ihrotighout the Central West. He reached New York just in time lo congralulatc Geo. W. Hopkins on bis new appointment as vice-president of the Columbia Co. Prize Winners in Edison Sales Contest Encouraged by the big selling success of the contest which was held in June by the Phonograph Co., of this city, the larger Edison organizations, including Chicago, Milwaukee, Detroil, as well as Kansas City, will hold another contest covering August and the first half of Seplembcr. The plan of the contest was worked out, and Ihc trip which is lo be the prize for the winners was proposed by M. M. Blackman, of the Phonograph Co.. Kansas City. The plans arc an improvement on those of the former contest in that they allow the dealers to contest wilh others in towns of about the same size. Thus all dealers in towns up to 3,000 population are in one class, those in towns over 3,000 and up lo 7.000 in a second class, those in towns over 7,000 and up to 15.000 in another, and so on. There are five prizes, one to be given to a dealer ill each class. The five prize winners will make a special trip to the Edison laboratories in New York and Orange at the expense of the company, under the personal direction of Mr. Blackman, and will be joined by a similar party from the three other districts. The irip will include a night boat trip from Detroit lo Buffalo; a day at Niagara Falls: a trip down the Hudson: sighi-seeing in New