The talking machine world (July-Sept 1921)

August IS, 1921 THE TALKING MACHINE WORLD 109 FULL OF FUN A LAUGH IN EVERY LINE "t/oi/ can't jo Wrorro s •tilth any Feist sony. York, Washington City and Chicago; breakfast with Mr. Nixon, president, and John Lee Mahin, of the Federal Advertising Agency, the men who write the Edison advertising, and a visit to the Edison recording laboratories in New York, where they will hear re-creations made by Edison artists, and where the prize winners will record their own voices and receive a record as a souvenir. They will then meet Mr. Maxwell in his office in Orange and be introduced to Mr. Edison; visit Mr. Edison's library and make a tour of the Edison plant; take in the big league baseball game; be presented to President Harding at Washington (if possible) and return through the Allcghcnies. F. K. Babson, the Edison manager for the territory centering in Chicago, Milwaukee, Detroit and Kansas City, in backing up the contest, has arranged to secure credit for the dealers so that they will not be embarrassed in their selling campaign. In the bulletin from the main office he is quoted as believing that the farmers of the territory will take advantage of the instalment offier, and that he is informed that most of the farmers have money coming in every month of the year, and that to take notes from them payable at crop time is a decidedly country. The trade bad hardly expected such a out-of-date practice. His formula for successful sweepi REBATE TO S0N0RA DEALERS Sonora Phonograph Co. Makes Important Announcement Relative to New Prices — Will Give Dealers Rebate on All Stock on Hand The Sonora Phonograph Co., Inc., New York, made an important announcement to the trade this week relative to its recent revision in the prices of Sonora phonographs. It read as follows : "The Sonora Phonograph Co.. Inc., advises its trade that in reducing the prices on the various models every dealer will receive a rebate for the net difference between the prices paid and the new prices established on all stock on hand. While this means a tremendous loss to the Sonora Co., nevertheless the company feels that the future good will of its trade is more valuable than any temporary loss, no matter how great, for without the good will of the trade no company can succeed." In recognition of its broad-minded policy in connection with this rebate, the Sonora Co. has received enthusiastic letters of commendation from its dealers and jobbers throughout the jelling just now is: "C plus C plus C" — C foi contest; C for the confidence which comes to the dealer when he gets into the contest, and C for the credit which is necessary to back up the dealer when he makes the sales. An Unique Window Attraction The Paul Talking Machine Co., exclusive Columbia dealer, of this city, has a very unique window attraction. It is a loose-leaf book, consisting of six pages about twelve inches by eight inches, and is electrically operated. On each side of each leaf is an illustrated advertisement of a late Columbia record, and these advertisements are turned from cover to cover continually. Mr. Paul reports that it is one of the best methods of window advertising that he has used. Sonc Sonora rep rebate, and the attitude taken by the ilivcs is keenly appreciated by the ;entatives. DEVISED CLEVER SALES IDEA Talking Machine Dealer "Summons" Motoring Pubb'c to Inspect Store and Investigate Choice Selections Carried— Idea Worth Copying A talking machine dealer located in a midWestern city of some 70,000 inhabitants recently devised a clever sales idea. He printed up a paper which closely imitated the police summons card which traffic policemen give to speeding motorists, etc. In it he "summoned" the people to whom it was given to his store to take advantage of a wide choice of selections while the records just released for the current mouth were well stocked. The summonses were distributed to motorists parked in front of theatres, stores, etc., much after the manner policemen distribute their more gloomy communications. The idea proved to have considerable advertising value on account of its humorous connection, on account of the good news it conveyed and on account of the idea being so unique. In fact, it produced both business and advertising. The success was so immediate and lasting that this particular merchant is now hailed by many of his fellow townsmen by the nickname of "Cop." SCHOFIELD WITH OHIO STORE Sanduskv, O., August 6.— "Jack" Schoficld, formerly associated with the Cable Piano Co. at Flint, Mich., has accepted a position with the Scheuer-Frankel Co., of this city. This concern, which is new in the Victor field, is to be congratulated upon securing the services of Mr. Schofield. who is thoroughly experienced. NEW COAST ESTABLISHMENT OPENS Richmond, Cal., August 9.— A recent addition to the music establishments of this city is the Richards Melody Shop, at 909 MacDonald avenue. The complete line of Columbia Grafonolas, as well as a full stock of Columbia records, is handled. Carl I.. Richards, the proprietor, was formerly music director at the Hippodrome in St. Paul, Minn., and at the same time was the head of the piano school in that city. Clendining, W. Va., now boasts of a new Brunswick Shop, which is known as the fin Roberts & Pan The salesman who himself believes that he :an be of service to his customer compels attenion, disarms doubt and carries conviction. Victor Dealers, It is not yet too late to begin preparations for your Christmas trade. In proportion as your vision is great or small so will be your Fall Victor business. THE TOLEDO TALKING MACHINE CO. TOLEDO, OHIO WHOLESALE EXCLUSIVELY