The talking machine world (July-Sept 1921)

August IS, 1921 THE TALKING MACHINE WORLD 113 from our \ (HirC\i\CAGC^im [,) ^# III V^J ^^^^O REPUBLIC BLDG.,205 REPUBLIC BLDG , 209 SOUTH STATE ST TELEPHONE WABASH 5142 I HASUNGEN WILLIAM BRAID WHITE EUGENE F. CAREY ARTHUR E. NEALY A. SNYDER Chicago, III., August 9. — The trade hi: optimistic in this section of the country and both dealers and manufacturers continue to look forward lo a healthy Fall and Winter business. Any industry or business that breaks even at this particular ti.ne of the year is enjoying a wholesome business, as things are, but one good feature of the talking machine industry is that even though there may be a let-down in other lines records and accessories continue to move, in spite of everything. The records, in turn, seem to have a stimulating effect upon the movement of talking machines. Both manufacturers and dealers here have one idea in their minds and that is "quality phis price." There has been no price cuttitig to speak of and it looks as though figures will remain stationary. This, of course, refers to highgrade goods. The so-called "junk" that the warehouses around Chicago are loaded with is still on ice in cold storage and. from the looks of things, is going to stay there. The people have had their fill of inferior goods, not only in talking machines, but in everything else as well, and are refusing to buy this sort of material under any consideration or at any price. They have been taught the lesson of their lives during the past two years as to all lines of merchandise, and that lesson is tllLt it is cheaper in the long run to buy a high-grade product. Therefore, the people are demanding this quality of goods. All manufacturers seem now to be aware of this and are meeting the demand by offering machines to-day which would have commanded a price two or three times as great when buying was at its height. In our opening paragraph of this section of The Talking Machine World last month we said that in spile of prevailing business conditions optimism ruled the day throughout the trade, and that the dealer who is getting up and shouting that "Business is rotten" is merely inviting the live dealers into his territory. This was more nearly true during June and the first weeks of July than it was during the latter two weeks of July and the beginning of August, and the reason for this change was that the howling parties began to get down off their perches and h'ok around them. They are now busy stimulating "old mother hen," who knows that no matter how hard and dry the earth is it is up to her to scratch a little deeper and she will find the worms in the same place. Illinois Phonograph Co. Formed A new company, known as the Illinois Phonograph Co., has just been organized and preparations are now well under way for the introduction of its line of talking machines; which consists of ten models, ranging from the portable lo the console type. The general manager of this concern is B, B. Blood, who has been well known to the trade (or so many years. Although Mr. Blood has gained a reputation for himself mainly as a;i inventor of lone arms, stops, reproducers, ctr., he is, nevertheless, a man of no mean ability in the manufacture of cabinets. The instruments turned out by this company are known as the Il'inois cabinets and they embody many new characteristics and features. They will all contain the new Blood tone arm, which will be an exclusive feature and will not be seen on any other make of talking machines. The new arm is said to involve prin ciples never used before in the talking machini industry, though long recognized in lelcphom construction. The Illinois Phonograph Co. ex hibitcd at the Pageant M imicipa I Pier a ith 49. Progress located in of Blood I stops of uc to the trade F designs, which it expects t< comparatively short time. Get the Business There is plenty of business to be had all over the country, if the dealer will only go out and get it. Every jobber, wholesaler and manufacturer knows that, and is therefore exceedingly busy thinking of ways and means for the furtherance of dealer's business. The main idea involved in all of these big schemes is the "Go out and get it" feature. One of Chicago's largest jobbers, Lyon & Mealy, are working along these lines, and are doing everything in their power to bring put helps to lighten the task of the dealers. One of the ideas they are announcing to the trade this month is a small record-carrying case. This case is made to carry twenty-five records, and when canvassers call upon a prospect they will be in a position to demonstrate the best hits of the season, should said prospect already have a talking machine. Other places where these carrying cases will fit very handily arc among the campers, motorists, picnickers, etc. Every time the parcel postman makes a delivery at Lyon & Healy's all the boys and girls there give him the once over. In fact, he has been getting the once over so frequently the last (Continued on page 115) Sterling No. 41 BALL BEARINC TONE ARM Another Forward Step in Phonograph Engineering and Design Another STERLING Refinement of Phonograph Construction The STERLING No. 41 Bali-Bearing Tone Arm swivels accurately on a double row of ball bearings practically eliminating friction, thus making it possible for the Sterling Reproducer to bring out the most delicate tones of the record. The same attention to finish and construction is given to this new Sterling device as is given to other members of the Sterling family of phonograph accessories. Write for our new prices on Sterling Tone Arms and Attachments Bulletin No. 9 sent upon request. STERLING DEVICES CO. Manufacturers of the No. 11 Sterling Non-Infringing Tone Arm, the Sterling No. 31 Tone Arm with NonSet Automatic Stop, and the Sterling Reproducer fitted with Victor, Edison or Columbia attachments. 534 Lake Shore Drive Chicago, III.