The talking machine world (July-Sept 1921)

Page scan 000348 from The talking machine world

Record Details:

Title:
The talking machine world
Date:
July-Sept 1921
Publisher:
New York : Edward Lyman Bill
Volume:
The talking machine world (July-Sept 1921)
Leaf #:
000348
Language:
English
Collection:
Broadcasting & Recorded Sound and Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Date Added:
August 29, 2024
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128 THE TALKING MACHINE WORLD August IS, 1921 AND after a most thorough publicity campaign "Fooling Me" the fox-trot is today the leading hit of that type of dance. As a vocal number, too, it is among those that are prominent. All of which is substantiated by the orders of the jobbers and dealers of sheet music who find it an active seller in an abnormal sales season. After releasing "Dixie" to the trade and profession it was quickly acclaimed the greatest one-step of the year. It is popular despite the fact that the average one-step is hard to "put across." The above should be enough sales creators in any one catalog during a none too lively season — but "a natural" does not arrive at the wish of even the most hopeful. They just arrive now and then, and good business j udgment says "cash in" while the '"cashing" is good. So "Gypsy Rose," "a natural," arrived and all you need to do is to hear it to be convinced that it is "there." There can only be one criterion of the success of a song — sales, ever-increasing sales. The Robert Norton Co., New York, publishers of the above numbers, can show sales — steadily mounting sales, on all these hits. Sales from the largest dealers in the country — yes, and some small ones, too.