The talking machine world (July-Sept 1921)

September 15, 1921 A BLOTTER HOUSE ORGAN The Usual Blotter Advertisement Can Be Converted into an Interesting House Organ The blotter containing the advertisement of the merchant, for distribution to customers, has long been used as an advertising medium, but this can be carried a long and effective stride forward if the side of the blotter ordinarily uscil for the name and ad of the dealer is used as a one-page house organ. The house organ bloitcrs could be distributed to customers once each month, thus forming a productive, unending chain between the dealer and the customer. The blotter, which should be eight or ten inches long, should contain space for a major heading, and beneath this two columns of test in plain print. The text matter could be made interesting in a number of ways. Suggested subjects include a description of the service facilities of the establishment, brief, snappy items of local news, business conditions, etc. THE TALKING MACHINE WORLD MUSIC CONTEST HELPS PATHE SALES Pathe Dealer Takes Part in Music Memory Contest and Finds It Profitable Meriden, Conn., September 3. — A music memory contest was conducted by the public schools of this city at the end of the last school year. The local Pathe dealer took an active part in demonstrating the fifty numbers selected for the contest among the pupils and played these numbers on the Actuelle. The Pathe Actuelle made an excellent showing which was augmented considerably by the wide range of both the classical and popular selections included in the repertoire of the Pathe catalog. Forty of the fifty numbers called for in the contest were found in the Pathe list. In referring to the contest this enterprising dealer, in a letter to Pathe headquarters, stated: "The carrying qualities of the tone of the Actuelle proved a revelation, for it made it possible to use this instrument in a large auditorium like the high school, or, placing it in a hall and opening the doors of the various rooms, it has been possible to demonstrate, without any trouble, to the various classes. I have been very enthusiastic regarding this memory contest, as I believe it is a great factor in helping our business. If you could sec the interest and knowledge displayed in fifty classical selections, played by children from ten to fifteen years of age, you would be very much surprised. It is teaching these children to love good music and choose good music, and they are very eager to learn." CARUSO RECORD ENVELOPE Halstead Williams Corp. Announces New Record Envelope Bearing Picture of Great Tenor The Halstead Williams Corp., distributor of talking machine accessories and dealer service specialties of Brooklyn, N. Y., is announcing to the trade that it is now ready to deliver a new Caruso record envelope. O. H. Williams, general manager of the company, stated that these envelopes are now being delivered to the trade and that, the demand for them has been very heavy. They can be used not only for stimulating sales of Caruso records, but can also be used in the delivery of any records to the customer. The envelope has been produced in a very attractive manner. The figure of Caruso appearing as "Rhadames" dominates the front of the envelope with a reproduction of a Red Seal Victor record adjoining it. The inner seal of the record is a bright red like the Victor Red Seal record, while the costume of Caruso is reproduced in black and Ben-Day blue, all of which give the envelope a very striking and handsome appearance, and render it more than usually valuable as a producer of sates. Superior Universal Reproducer on the Edison % Ideal AlhRteerd Rcpr JrfowfccEaVjon Di« rodacorwithll-E Connection for Edimn-Sompl lo Dealer. J4.75 Nlckel-ito.25 Gold Remit Prices, J7.50 Nickel J10.00 Gold Quantity Price, on Oipplication Superior Specialties fa Phonatraphs BARNHART BROTH MRS & SP1NDLER Monro* nndThroop Street! CHICAGO A PROFH ABLE_VACAT10N TRIP Jack Auerbach and Jack Lee, of the Auerbach Music Co., Dispose of Two Truckloads of Grafonolas in the Mountains in Two Days Denver, Col., September 2. — A pleasant and profitable vacation was enjoyed by Jack Auerbach and Jack I_ee, of ibe Auerbach Music Co., Rock over and decided that they could save time by going to Denver for another load instead of returning to Rock Springs. They crossed the Bcrlhoud Pass, which has an elevation of 11,300 feet, and again loaded their truck with Grafonolas, leaving for the mountains to conclude their vacation. The second load was disposed of as rapidly as the first in spite of the fact that the mines in this section are only operating two days per week. MACOUN J01NSJVUGNAV0X STAFF A. F. Macoun. a well-known talking machine and Magnavox salesman, has resigned his position with the J. O. Morris Co., formerly Eastern distributors for the Magnavox, and is now connected with the New York branch of the Magnavox Co. Mr. Macoun will concentrate his activities on the development of Magnavox business in the territory East of the Mississippi. Going After Business and Getting It Springs, Wyo. This aggressive pair traveled 250 miles, crossing Rabbit Ear Pass, an elevation of 9,600 feet, with a truck loaded to capacity with ten Grafonolas and two hundred records, in addition to a complete camping outfit. They sold the ten machines on a one-day stop USE YOUR TELEPHONE When the day is rainy and trade is dull use your telephone. Get in touch with customers and suggest records which they might like to hear. If desired, send a number of selections to the customer's home at an appointed time for demonstration purposes. Harrison Flanders, of Topcka, Kan., recently opened a talking machine repair shop in that city. EIGHT FAMOUS VICTOR AETISTS In Concert and Lmertainmtnl Personal Appearance of Eight Popular Victor Favorites on One Program mplc program and pa: P. W. SIMON. Manager Famous Eiuemblej including Campbell & Burr Sterling Trio Peerless Quartet