The talking machine world (July-Sept 1921)

September 15, 1921 UNUSUAL PUBLICITY CAMPAIGN THE TALKING MACHINE WORLD 51 Okch Record Features Compositions Written by Tom Mix, Motion Picture Star— Effective Publicity Plans Now Under Way The advertising department of the General Phonograph Corp., in conjunction with the publicity division of the Vox Film Corp., has inaugurated a special campaign featuring Okch record No. 4406. This record comprises two selections entitled "Broncho Trot," a fox-trot H. J. Smith Laboratories Manufacturer Phonograph Jewel* Telephone 2896 Market 833 Broad St. Newark, N. J. Sapphire Ball Jewels. Pathe. Okeh, Brunswick Edison Diamond Points, Edison New Playing Wonder, Recording Sapphires, Lateral Styluses, Hill Dale Styluses. Recording Machines, Shaving Machines, Recording Diaphragms, Experimental Work, Recording Wax, W1DD1C0MB REDUCES PRICES Well-known Phonograph Manufacturer Announces New Price List— Will Go Into Effect September IS — Will Stimulate Buying The Widdicomb Furniture Co., Grand Rapids, Mich., has announced that, effective September 15, the prices on the complete line of Widdicomb phonographs, both upright and console models in various period styles, will be reduced to a pre-war basis. The company states that it is able to make tins reduction owing to the lower cost of labor and material and increased production. Another factor is the desire of the company to stimulate the renewed buying activity now taking place in business generally and which will help to promote the prosperity of the country. It is expected by the Widdicomb organization lliat the new price list will be an important item in increasing Fall sales, which have already begun to show the effect of the renewed confidence and buying spirit of the public. Tom Mix Mounted on "Old Blue*' and "Old Blues," a waltz, both of which were written by Tom Mix, the famous moving-picture star. These two selections were written by Mr. Mix as a tribute to "Old Blue," a horse which he rode for many years, and which until its death was closely identified with sonic of Mr. Mix's most pronounced film successes. The two compositions have already attained considerable popularity, and although they will be listed in the November Okeh releases, they probably will be announced as specials in order that Okeh dealers may take full advantage of the publicity campaign inaugurated in behalf of this record. JACOBSEN WILL REMAIN ABROAD The Columbia Graphophone Co. was advised recently that Sascha Jacobsen, exclusive Columbia violinist, will probably not return to America for several months, as the demand for his services on the concert stage is growing every day. He recently received a flattering offer to appear in Vienna during the September music exposition, and Serge Koussevitski, the great Russian conductor, has asked Mr. Jacobsen to appear at one of his concerts to be given at the Paris Opera during the coming Fall. DOEHLER CO. TOJERECT GAS PLANT The Dochler Die Casting Co., Brooklyn, N. Y., has decided to install its own gas-making plant, according to H. H. Doehler, president of the company. Mr. Doehler stated that the gas bill of the company last year amounted to more than one hundred thousand dollars. It is expected that the new plant will produce gas for about forty-two cents. The rate for city gas is $1.25. This concern is well known as a maker of die castings for the talking machine trade. The Record Service Shop was recently opened at Stevens Point, Wis., by Floyd Angers, of Manitowoc, Wis. HICKMAN CLOSES IMPORTANT DEAL Exclusive Columbia Artist Will Supervise Music for Ambassador Hotel System — Welcome News for Columbia Dealers Los Angeles, Cal., September 6.— Art Hickman, famous orchestra leader and exclusive Columbia artist, visited this city recently and completed arrangements whereby he will take charge of the music for the Ambassador Hotel system, comprising a chain of six hotels located on the Pacific Coast and in the Uast. This important deal will undoubtedly he welcome news to Columbia dealers, who will be able to feature Art Hickman records along new lines. The Art Hickman Orchestra opens at the Ambassador Hotel, Los Angeles, on September 29 for a stay of approximately six weeks, after which it will go to the Alexandria Hotel in this city for another six weeks. It will then visit all of the six hotels in succession, planning to reach the Hotel Ambassador in Atlantic City during the Winter. Another improvement in National Cash Registers. Low-priced receipt printer. To all merchants: When you press a key on this register — (T) It shows the price of the article. © It prints a record for the merchant. (3) It prints this receipt for the customer. ) (4) It opens the cash drawer. (5) It adds up the money received for the day. J. BLANK 214 Main Street Blankville .40 Amount of Purchase Shown Above 05 SEPT 10 Now there is a receipt-printing National Cash Register for every line of business. Old registers bought, sold, repaired, and exchanged. Ensy payments. Liberal allowance for old register*-. We make cash registers for every line of business. Priced $75 and up. NATIONAL CASH REGISTER CO. DAYTON. OHIO.