The talking machine world (July-Sept 1921)

56 THE TALKING MACHINE WORLD SEFTEMlim 15, 1921 \X7E are glad to announce to the trade the cheerful V V and interesting fact that the Van Veen organization has shipped during the month of August twice as many installations of Van Veen equipment as the same month last year. This proves that those dealers with judgment and foresight are buying the best the market affords, so they may profit most from the renaissance of good business which has already begun. Built to maintain a reputation — sold to meet competition. YanYeen BP Company INC. IS YEARS OF STUDY AND EXPERIENCE IN BUILDING AND PLANNING MUSIC STORES Hearing Rgdms • Record ]&cks • G)unters • EXECUTIVE OFFICE 47-4!) WEST 34th STREET NEW YORK CITY SALES OFFICE 1711 CHESTNUT STREET PHILADELPHIA ana ana SOME "CORN-FED" PHILOSOPHY An Interesting and Inspiring Talk on Selling Offered by Clifford A. Sloan in His Little Magazine, "The Wand;rcr"— Too Much Reading and Too Little Real Work Clifford A. Sloan, one of the nationally known figures in the advertising field, issues each month a little magazine, called "The Wanderer," filled with human interest and what is described as "corn-fed" philosophy. Mr. Sloan has the knack of pulling real human interest into his writings and gets away from the usual type of "pep" stuff, which is now so plentiful in the magazines but which really means so little. We reproduce below an extract from Ihr September issue of The Wanderer, under the caption "Put Down the Book!" "It was in a Cleveland hold. He was tall, clean-cut, well built. When he entered the lobby and swung up to the desk 1 look him to be a salesman, for his manner reflected familiarity with hotels and cbrks and hell hops. He checked bis hags and then sat down to read a book. It was just two o'clock. At half past two he was reading. At three o'clock he was reading. At three-thirty 1 scraped up an acquaintance with him. "He was a salesman for a hardware house. He told me that he covered Ohio and a part of Indiana and that it was a good territory. He said that Cleveland was a splendid city for him; that he had many good accounts there. He told mc that he had been with his house for a year and that he was ambitious to make a good "'I am going to make this territory the best oi all,' he said. 'Inside of a year I'll have it at the top of the list.' "When I left him, at four o'clock, he picked up his hook and went on with his reading." • • • * "That is the whole business trouble to-day; we're all busy reading, figuratively speaking, of course. We're busy reading— waiting for somebody to start something. Busy reading when we ought to be starting something ourselves by getting out and hustling harder than ever. A leading business man of Cleveland hits the hall when he says, 'I believe that it is your job and mine to work ten times as hard to put our business across now as we would in former times. And not purely from the selfish reason that it will make a little additional profit for ourselves, but because it will add impetus to the great wheel of business. Many in business and out are waiting for a mythical, all-powerful and yet hopelessly impossible someone to step in and start the wheels turning.' "There is business. Orders are being placed in every line. Not so many orders as in previous years, no, hut some. Just so long as we sit around waiting, however, there is going to be a business depression. "Long enough, now, have we been sitting in the lobby reading. "Let's put down the book now! "And get back to the territory— get hack to business!" PREPARES EFFECTIVE DISPLAY Dethoit, Mich., September 7.— Owen & Co., exclusive Columbia dealers in this city, recently arranged an attractive window display which was designed to appeal to practically all classes PHONOGRAPH CASES Reinforced 3 -ply Veneer The Standard Case for Talking Machines and Records Let us figure on your requirements MADE BY PLYWOOD CORPORATION, Goldsboro, N. C. MilU in V*., N. C. nnd S. C. Display Made by Owen & Co. of buyers. Various Grafonola models were arranged in a semi-circle in the fore part of the window and two cards on either side featured recent national advertisements. In the background two racks elaborately arranged carried many of the recent selections by exclusive Columbia artists. Lee S. Roberts, the versatile composer, says; "What has made the talking machine business is the fact that it is fool-prooF and reproduces as the artist intended to present his or her art." And he added, "Also it is instructive and educational."