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THE TALKING MACHINE WORLD
Septemdkk IS, 1921
Rics' "Perpetuum Mobile," played by Duci de Kerekjarlo as a violin solo, means sales for years and years to come. Columbia 79721.
Columbia Graphophone Co.
NEW YORK
INTRODUCE NEW CARDINAL RECORD
Extensive Campaign Planned — New York Staff Increased — New Catalog of Italian and Jewish Records — Business Shows Betterment
season, hi order lo handle this inbusiness two extra men have been the New York slafl of the organization, vhicll, Jerome Sullivan, is well known mt (he trade through his former couvith the l.mcrson Phonograph Co.
is plan cliiial r of Hal
f the company, n on the Car
I lie Cardinal gs from every vc contract.
NEW SILENT MOTOR CATALOGS
The trade will shortly receive the first catalog sued by the Silent Motor Corp.. 325 Dean reet, Urooklyn. N. Y While it will contain uch material covering a minute description of e silent motor, its plant and organization uch space will also 1>c devoted to interesting d comprehensive information upon talking nchinc motor problems.
Before sending out your next letter, price list or pamphlet lake it out of the envelope and see if it conies out right side up and face to the front. If it docs not, instruct your office boy in the proper method of doing this task.
FIRST VICTOR RECORDS BV M0RIN1
The Young Viennese Violinist Who Scored Triumph in America During Past Concert Season Makes Her First Records for the Victor — Heralded as Violin Genius
The latest addition to the notable list of Victor recording artists is Miss Erika Mori hi, whose first recordings have already been offered to the public. Miss Morini is heralded as a genius of the violin. She came to the United States in January of this year, unheralded as it were, and quickly won for herself a position among violinists to-day. Her first concert at Carnegie Hall, New York, was a triumph, and the triumph has continued since.
Not only has the young violinist given proof of her genius on the concert stage, but that genius is clearly reflected in the first of her Victor records. Doubtless lier records will prove a prominent factor in the future that is
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f/TONE ARMS S SOUND BOXES
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TRY THEM 7\IND BE CONVINCED
REDUCED PRICES
TheMutual Phono Parts Mfg. Co.
149-151 Lafayette Street New York
Ask for New Price Lisl and Samples
We Manufacture Tone Arms and Reproducers for High-grade, Medium and Low Priced Phonographs