The talking machine world (July-Sept 1921)

62 THE TALKING MACHINE WORLD SEr-TKMnM IS, 1921 A SweerSas Su^ar Fox-Trot iWEETHEART 'ifouanfe/o wrong/ with ant/Jeisf son/' PACIFIC COAST BUSINESS EXPANDS (Cmlimcd from fagi 01 ) ll has jusl been announced Hint tile Sonora phonograph shops on Ihe Pacific Coast will KEEN COMPETITION IS HELPING TRADE IN CINCINNATI Dealers Injecting "Pep" Into Their Sales Force by Offering Special Inducements — Columbia Week Scores — Many Merchandising Plans in Vogue That Are Helping Business — News of Interest Cincinnati, p., September 6. — Talking machine Icalcrs in Cincinnati arc biglily pleased with Dattvir Bttsidsd IL: (be Columbia Crapho trip in the North, cal is accompanied by bis of Ilic sales force. Tb ing by truck" in the is bearing flood fruit usual sales oi Columbi Charles Hnckclt, Ric< Rothicr, Columbia art Srotti Grand Opera ( September, E. H. Moses, prcsl. Columbia rccord-hrcakc sell this city. A great many i les ari ami Leon iig with the From isco in and spec injecting "pej: ing prizes to her of sates t month. Thus operation say eluding talktii the Japanese i Miss Melva Fom husi dealci closed that \v. is. With vacations practically have started in In "do things." ;tic and they have their hiisine nds to ne. Columbia Week a Success Columbia dealers of this city one of the biggest publicity ontli, while sed the preceding he predictions of 11 continue on I lit ■ first of the year, I. Keen compctitCady headway in S arc staging eonThey arc also S forces by offerthe largest numI the end or each the latter plan in cvclopiug over the They are s nose to have jusl anipaigns days ending September 3 "Columbia Week." Nine i proposition, each selling Ward's Khaki Moving Covers Distributors Y AH H A L Ml) E. Wnlf. COHEN & A I1AROER. INC. St.. N» Vol* CILv -AMGE DRUG GOING. BECK W ITH-O'NEILL CO Hlnmipt.Hi, Minn. ST RE VELL -f ATE RSQN HARDWARE C Sill Lako_Clly. Utah C. L. MARSHALL CO.. INC. Oeckman Elide . Clrinland. o. Duller Ofdc Pttull, Mich. f| THE REEO^CO. ^ van houton & ioon I 4 C. N. ANDREWS sachs a CO. Gr*r)« "D" Com will THE C. E. WARD CO. Ige Re»li. Home) New London, Ohic ORTON BROTHERS MUSIC r I BARN ETT A { up a separate display booth of exclusive Columbia products. The dealers who had booths were: The A. & N. Music Co., the May Stern Co., Rosin & Gohu Co., Smith Piano Co., E. M. Abbott Piano Co., R. Freiberg's Pharmacy, Casino Co., Nurkart's and the Hoffman Music Shop. The gross sales for the week exceeded expectations. Places G. A. Nennsriel in Charge Alfred Wiley, of the Alfred Wiley Piano House, at Huntington, W. Va., visited the local Columbia branch during the month. He anticipates a considerable increase in business for the Fall and Winter and has engaged C. A, Ncnn-' stiel, who was formerly with the Herman Straus Co., of Louisville, Ky, to run his Grafonola department. E. M. Abbott Is a "Live" Wire E. M. Abbott, proprietor of three stores in the city, predicts a large Fall business. All his departments arc making good monthly reports. Both the outside and the drop-in trade improved very much during the last month. Mr. Abbott has two service trucks, seven outside men and two live-passenger touring cars, all working to bring customers into his stores. Twenty thousand tags were distributed by Mr. Abbott during "Columbia Week" at Chester Park. The lags were in connection with a "duplicate tag contest," which he is staging this week, I lie winners of which will be given a talking machine. P. H. Oelman Tells of Business Progress "A good sign that the trend of business is upward is the optimistic view recently taken by farmers who have been predicting a good Fall," said P. H. Oelman, manager of the New Edison Co. "The sales reports for the last three months, each showing an increase over the preceding one, prove that the turning point has been passed in Ihe phonograph business," he continued. "The month of August was the best month we have had since the firsl of the year." The sales contest being held by the Edison Co. has helped considerably to stimulate sales and inject "pep" into the sales force. The prizes, which are to be trips to the School of Salesmanship, to be opened up some time after January 1 by the Edison Co., are worth while working for. Points in the contest arc given for the number and kind of machines sold by each individual. Edith McDonald will be in this territory on a six weeks' "Tone Test" tour beginning September 5 and followed by a four weeks' tour by Elizabeth Spencer. Granby Line Going Well Morris Fantle, manager of Widener's Columbia Shop, returned last week from his vacation at Cedar Point. O. Reports for the month have been highly satisfactory, he says. August surpassed any month since the first of the year. (Cori/imietf on page 64)