The talking machine world (July-Sept 1921)

94 THE TALKING MACHINE WORLD September 15, 1921 THE TRADE IN PHILADELPHIA AND LOCALITY — (Continued from page 93) N; J.j Mr. Heller, of the Mciropolilan Phonograph Co., heading, Pa.; A. E. Stauffcr, Harrislung; Mr. Hahlcman, Pine Grove, Pa.; F. E, Bloom, of the Luutcr Piano Co.. of Trenton N. J., oie,. Dealers Who Have Taken on the Granby Percy T lion from the \\ idem time in Philadelphia ii bit of importanl conn up the Slate who havi J F.. and W. H. Mao Phillip, South Qetlilcl Wildwood, iv |.j Re rlMlk. V.i ■cpr lint; the s see* 1521 .In , Ihi Sny Hcath Has Big Okeh Business A. J. Heath & Co. report that their business in August was quite satisfactory. They distributed almost double the number of Okeh records ! put out in July; they have also sold a of I ouhlc Throat al >ing very well cation of two i chine id Ibcy h s in this I x been made ritory (or the Mr. Heath spent Long Island, N, and at Atlantic City. C. A. Malliet, his partner, spent his Iwo weeks during the mnnlh at Rchoboth Reach, Del., fishing. Among the Heath visitors during the month was A. Thallmaycr, manager of the foreign department of the General Phonograph Co. T. W. Barnhill Returns T. W. Barnhill, the head of the Pcnu Phonograph Co., returned to his desk on September 1 after an extended trip to the Pacific Coasl. where he was accompanied by Mrs. and Miss Barnhill. He reports having had a delightful trip, During the month the Perm business li.is been good, The death of Caruso stimulated the Sales of his records to a remarkable degree, Victor Moore spent his two weeks' vacation al Atlantic City; Alonzo Strcetcr went on a fishing trip to Towusend's Inlet, N. J., and every day the men at home received some fine iced fish, Big Demand for Pcnn Victor Dogs The Penn Viclor Dog business was good during the mouth, some of the largest orders being received from C. J. Schmidt, of Tiffin. Ohio, who ordered 3,000; the Morris Music Shop, of Portsmouth, Va., 1,000 dogs, and 500 each were ordered by the following firms: A. H. Goodman & Brother, Portsmouth, Va.; the White Music Co. Name Plates (or Talking Machines, Pianos, etc. High Clan Workmanthip National Decalcomania Co. 220-230 N.60thSt., PhilidtlpbU, P>. (Half Si Questionnairm VICTROLA DEPARTMENT N L. FOOnO Minimum CO., Wllmlntlon, Dili' Do you own a Talking Machine (yes or no) ... What Make I; jf fi; t-mI tk'jhg wtHU-ox (yet sr Ihi; for ■r lllo, odel i tfot month (yes it'C you ever 1 1 (yes or no). Name ........ Address cuy The questionnaire shows you who has a Victrola; who has not a Victrola; who has the desire for a Victrola; who has a machine of another make and wishes to exchange it in pari payment for a Victrola; whose name is not on your mailing list for the monthly supplement, but wants it there. OPPORTUNITY The Victor dealer enjoys an opportunity at this time such as no other talking machine dealer has. He has back of him a factory and organization whose finished product is recognized everywhere as the best. During the last three years many new machines and several makes of records have been placed on the market Some have survived, others hove fallen by the wayside. The opportunity which is now afforded you is to bring the owners of all these other machines under the Victor banner and to make good Victor customers of them. How to do this in the most effective way would be a oroblcm if the PennVictor dog had not solved the question for you. Before telling you about it, it was tried out in a number of instances and the results hove been surprising. What you want is to get as many talking machine users acquainted with you as possible. Very good. The thing to do is to get them in your store, and you to get acquainted with them. How? That's easyl Here is the plan,— FIRST— Order 500 or more PcnnVictor dogs with your name cast in the pedestal at no extra cost. v SECOND— Have printed questionnaires as per illustration. »nn7 ■ RD-Atdver,,sc your home paper, or by any other plan which seems best, announcing that you will give away absolutely free to every person calling at your store on certain dates a plaster pans reproduction of the dog in the Victor trademark You may be sure the public will respond. When a person enters your store hand him or her a questionnaire, saying: "Please fill out the card and present it at (specify SnHP laCeLand rc«'V * y,OUS ,d°8: Havc Plen,v of small sharpened lead pencils handy so there will be little delay in filling out the questionnaire. P projec^fi? "Kolas? ^ informa,ion *ou dcs« P™vides many One dealer gave 5,000 dogs away and did r of the month ., during .1! the corresponding month, m the pr "iou year '"LS dealer of whom we know did 33,000 in three days. " ■ much business in the first three days tU in the previous year. Another did nearly $1 worth of "busings Tor MCh dog" 3'5°° d°*8 awa* 3Rd The dog is a binder between the prospect and you making it easv fnr un.,r vasser when he calls at the home to secure a hearing' The Penn-Victor ioVh^ S,l missionary, and has been doing good work in the home all the while "reading v£ propaganda. Shall he work tor you? Ifs (or you to say. Place thforde? al and prove our assertions. urucr at once Order Through Your Victor Distributor PENN PHONOGRAPH COMPANY, Inc. Victor Distributors— Wholesale Only 9X3 ARCH STREET PHILADELPHIA, PA Williamsburg, Ky.; the Welston Talking Machine Co., of Welston, and the Ebcrhardt-Hays Music Co., of Wichita, Kan. Mr. Willis, representing the Beck with & O'Neill Co., of Minneapolis, Wis., was a visitor here during the mouth, showing the trade the linn's new style of counter, the Selrex, which if very useful to help facilitate sales. New Columbia Dealers Among Ihc new dealers established by the Columbia during the month were: Smith & Newack, of Forest City, Pa.; the Prince Furniture Co., of Pittston, Pa., and the Kmery Music Store, of Columbia, Pa., the successor of John Wirth, A Busy Emerson Month The Emerson Co. had a very busy month of it It made a supreme effort to introduce the Emerson phonograph and with very excellent success. In the campaign among the dealers in this city Manager Harry Fox had the assistance of W. J. Stevens and A. T. Emerson, of New York. In speaking of this success Mr, Fox says: "The popularity of the Emerson phonograph is increasing. Coupled with the merits of the machine and the local advertising we arc getting, it is creating a demand for all our products. We havc been establishing more exclusive Emerson dealers than ever before, for We arc now in a position to offer a complete phonograph proposition — phonographs and records. We have also been successful in our Gilt Edge Needle drive. Since our appointment as exclusive distributors in Philadelphia and vicinity for this product, we havc been receiving some very nice orders." Mr. and Mrs. Fox spent the Summer al Atlantic City, the former commuting each day, but on the last day of August returned home and opened their city place for the Winter Mr. Fox reports that collections, both for machines and records, are coining in in very much better shape. Harvey E. Morrison, of New York, made Mr. Fox a visit recently. Lower Prices for Certain Cheney Styles The Cheney Co. here has notified its dealers of a cut in prices of its Nos. 2 and 3 models, which arc to be replaced by new models which will be ready by October IS. Herbert Blake has recently relurncd from a delightful vacation spent among his former "old home folks"' on Lake Ontario. J. M. Elton, of the sales force, spent his vacation during 'the month at his old home in Palmyra, N. Y. Mrs MacIIwain, the head bookkeeper of the house! spent her two weeks at Ocean City, P. J. Hawley Takes Charge " J. Hawley, of Albany, N. Y„ has replaced Coupe as head of the Girard Phonograph the Philadelphia distributor of the Edison phonograph. Mr. Hawley has had a wide experience as a talking machine man. Snellenburg Department in Large Quarters The Snellenburg talking machine department has been removed to the fifth floor of the new building adjoining the piano department, the wo departments occupying the entire floor. It has a very good position, and this move should have been made long ago. Increased Activity With Buehn Co. Buchn. head of the Louis Buehn Co nd president of the Victor Jobbers' Association, who has been touring the Far West, visiting the leading po.nts of interest, with his family since Mr. Louis