The talking machine world (July-Sept 1921)

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132 (World of Afu..V) THE TALKING MACHINE WORLD September 15, 1921 ODD TRAITS OF BUYERS INTEREST THE DEALERS Talking Machine Retailers Have Their Pleasant as Well as Provoking Experiences in Catering to Buyers — The Music Maniac a Problem That Compels Special Trade Consideration TWO NEW WITMARK WORLD BEATERS, l a I L i. come i The local ti As describe with a pompi the proprietoi half-dozen ari himself eollec them finish 'shoppers" who apparently anil have records played entertainment will appre >ry from the Bronx Home s with us. He haunts the ill of the obser The ■rally Most nantac knows music, dealers agree, have fastidious taste, have a contempt for jazz, a fanatical devotion to the highly technical and almost invariably have a critical faculty built on long association with ihc art, Jazz hounds are never music maniacs. The lover of syncopation is the devotee of Terpsichore, not Orpheus. His love of music is predicated on his love of rhythm. The music maniac, on the other hand, is a fervent disciple of the undiluted art. Music store Called a Public Nuisance public nuisance the music mi all who that nth th tures of the clan, one dealer said: "I think the chief of the gang was in my store the other day. His gatl was positively epic. It was Saturday and it was one of the busiest days we had known for a long lime. 1 was playing some Paul Whitcjnan numbers for a young girl who needed a half-dozen dance records for the same night for a party at her house. "The music maniac made his appearance while He • called of the :ords 1 have in stock. Anticipating a large e 1 rushed about, forgc-tlinc; everything, and night him the records. I played every one of ■m, listening to his comments, which were "When 1 had played all the records," continued the dealer, "1 turned to the counter to replace the records in their envelopes and once, as I turned, I saw him leaving the store. I was so suddenly shocked by bis gall that 1 shouted after him. He turned and faced me. 'Aren't you going to buy anything after asking me to play more than a dozen records?' I asked him. Delivers Sermon "Like myself he was a Hebrew, and glared at tne in grieved surprise. After a moment's hesitation he asked: 'What! I should buy on Saturday?' Well, he didn't let me return to th( until he bad delivered a si observance of the Hebrci "With Ihe progress of rriion ori the Orthodox I Sabbath. mechanically produced music the music maniac has multiplied, so thai now he is classified by his preferences. Some of them prefer the Pianola to Ihe phonograph — lliey cause the greater mischief. "They are the ones who get us angry. You know playing a Pianola is work. Well, they come iu here and, like the phonograph fiends, ask for a selection of music and listen to it. They even seem to enjoy watching us work. We pump away while the melody transports them to their musical Paradise. Then they beat it. Von can't say anything to them. But it's an awful temptation." As a result of his experience with the music maniac a Prospect avenue dealer said that he believed it was a good policy to ask all those who requested operatic arias or any music of classical distinction whether or not they were asking for a concert or intended to make a purchase. "I say this without feeling that it exaggerates FOX-TROT JACK SNYDER,