The talking machine world (July-Sept 1921)

Septehder IS, 1921 THE TALKING MACHINE WORLD 169 Some Leading Jobbers ot Talking Machines in America TEST IT. OUR VICTOR Record Service nag a reputation for efficiency. Suppoae you try it. E. F. DROOP & SONS CO. Where Dealers May Secure COLUMBIA Product ady, Full Stocki, and Prompt Deliver from Convenient Shipping Centers all over the United State*. Distributors , Columbia Graphophone Co., 1000 Wasb Cleveland, O., Columbia Grapuophot , Colo., Columbia Stores Co., 1608 Gleu Kamo* City, Mo., Columbia Graphophone Co.. 2008 Wyandotte St. Lob Angels*, Col., Columbia Grupbopboue Co.. S09 S. Lob Angeles St. in., Columbia Grupbopboue Co.. 3rd Philadelphia. To., Columbia Grapbophoae Co., 40 N. Otii St. Pittsburgh Columbia Graphophone Co., 032-640 Duiiueane War. Suit Laho City, Utah, Columbia Stores Co,, 221 South West Temple. San Francisco, Cal., Columbia Gruphophoue Co., 315 Bryant St. Seattle, Wash., Columbia Graphopbone Co., 811 We; Ave. Spokane, Wash.. Coluinblu Stores Co., 101 South Fast st. St LouIb, Mo., Columbia Graphophone Co., 1127 . Fine 8L Tampa, I'la., Tampa Hardware Co. HeailijuurterB for Canada: COLUMBIA GRAPHOPHONE CO. Gotham National Bnok Buildme New York Sherman,|play& Co. tanciico. Loi AnsjelM. Portland, Seattle. Spokai PACIFIC COAST DISTRIBUTORS OF VICTOR PRODUCTS W7j. DYER & BRO. DYER B'LD'G, ST. PAUL, MINN. NORTHWESTERN DISTRIBUTORS OF THE VICTOR Machines, Records and Supplies Wholesale Exclusively EASTERN TALKING MACHINE CO. 85 Es.ex Street, Boston VICTOR DISTRIBUTORS The PERRY B. WHITSIT CO. Diitributor* ot Victrolas and Victor Records COLUMBUS, OHIO Mickel Bros. Co. Omaha, Nebraska Des Moines, Iowa Victor Distributors ran nura :m ,w \\vmmmi: \Kim:m'-mw> : itm. msmmwmnnm I CONSTRUCTIVE ARTICLES IN THIS ISSUE OF THE WORLD | Ready Reference for Salesmen, Dealers and Department Heads j Why Not Talk With Your Banker? . . 3 Making Sales of Portable Models Produce Results .' 3 Talking Machines in the Postoffice. . 3 What the Wholesale Talking Machine Salesman Should Actually Know 4 Why the Sales and Collection Departments of a Business Should Cooperate 6 Why It Is Wise to Help Musical Advancement Work 8 Trade Continues to Show Improving Trend 8 The Great Mission of the Talking Machine 8 The Importance of Constructive Ideas 9 Where There Is Need for Co-operation ^ A Constructive Plan of Increasing Record Sales Through the Aid of Boy Scouts I' Arousing Buying Interest of the Public by the Employment of Original Propaganda '5 Featuring the Musical Possibilities of the Talking Machine 17-18 Courtesy Versus the Salesman 19 Practical System for Checking Up Sales Effort and Accomplishment, 22-23-24 Touring Parties Help Business 27 Concert Programs Devoted to One Single Artist 37 Sorting Out the Deadwood from the Prospect List to Save the Time of Salesmen 43 The Importance of Following Up School Sales 48 Value of Unified Organization 49 Turning Record Stocks Into Ready Cash 50 Convention Plans of Iowa Dealers' Association 59 Demonstrating Room Specially for Children's Use 66 Some Sales Pointers That Will Help to Make a Phonograph Store Profitable 7 ] Interesting Brochure on Mood Music 73 Geo. W. Hopkins Advocates New Selling Methods 103 Robert Gordon's Page of Constructive Merchandising Ideas 107 What We Hear in Music 108 A Field Worth Developing 110 The Mid-West Point of View 112 It Pays! It Paysl! It Payslll 126 Gleanings from the World of Music, 129-130-132-133 The "Say It With Records" Idea Has Made a Big Hit With the Talking Machine Trade 1 44 Solving the Record Adjusting Problem from the Retailer's Standpoint, 146-147 How and How Not to Sell 147 Departmentizing Your Business 150 The Talking Machine Situation in Europe 161-163 Late Patents of Interest to the Trade 164-165 Advance List of October Bulletins of Talking Machine Records 166-168