The talking machine world (Jan-Dec 1906)

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22 THE TALKING MACHINE WORLD. ZON-O -PHONE Don't believe us, we might be prejudiced. How we will prove it to yotj; 36 of 'em in your own store and no expense to you (we prepay the express). We will gladly ship by prepaid express to any dealer, east of the Rockies, 36 Zon-o-phone records to try. Twentyfive of them are the April Supplement and the remaining 11 are selected from former lists. In selecting the 11, we confined ourselves to records made by other Companies in either 10 or 12 inch size so as to aid you in making comparison. In testing and making comparison, we offer the following suggestions : First play our entire April Supplement and note the large variety of selections as well as the number of late attractive "hits." Also note the naturalness of tone (not high and pinched or tubby, but soft, mellow and pleasing) . Second, put on several Zon-o-phone Records and listen for the scratch ; then put on any record of any other make, note and compare them. Third, select the same selection in any other make, compare the records carefully, and if there seems to be a question as to which is the better, listen to just one strain of one record, then to the same strain on the other, trying to select each individual instrument, noting the pleasing tone quality of the whole, also the scratch. Fourth, select a Zon-o-phone Record and a new Record of any other make and play them an equal number of times until one of them wears out, being sure to change the needle each time. If, after making these tests, you are not satisfied that Zon-o-phone Records are better than any other records on the market, pack them up carefully and return them to us at our expense. Please bear in mind that we are not sending you the "cream" of our lists, but first selected the April list which is 25 records as they come; we then selected 11 records, confining ourselves to records listed by other Companies. Zon-o-phone Records have the following advantages : 1st. The record thread is finer, enabling us to get more on a record. 2nd. The surface of the record is smoother than any other disk record (less scratch) . 3rd. Our material is harder and tougher, making it wear longer. 4th. Our tone quality is melow and natural, not high pitched and metallic. 5th. We list more new "hits" each month than any other Company. 6th. Zon-o-phone JO -inch Records, only 50 cents. OUR LABORATORY is located in the theatrical district of New York, enabling us to get talent impossible to obtain outside of New York City. This also enables us to secure the latest "hits," as practically all popular music originates in New York (the home of the theatrical profession in the United States). Our system for selecting a monthly supplement list is as follows : \\'e make between 40 and 50 records a week or upwards of 160 a. month. We begin by listening to the entire lot and throwing out the worst. We continue repeating this process until we have only 25 left. The balance we destroy. This is very expensive, but we believe it pays, as a good record is an everlasting advertisement. We should be pleased to have you become one of our Dealers and place your standing order with us for new records each month. UNIVERSAL TALKING MACHINE MFG. CO. 28 Warren Street, IVew YorR ^ I