The talking machine world (Jan-Dec 1906)

THE TALKING MACHINE WORLD. 23 FROM OUR LONDON HEADQUARTERS(Continued. may say that no less than fifty new workmen have been taken on within the last month or two. Disc machines form their specialty, and these are now being turned out as fast as the capacity of the works will permit. A specially reliable motor is fitted and, as a whole, these disc machines constitute first-class value. In his announcement Mr. Riihl invites correspondence, and dealers — no matter in what part of the world you are located — you should write to him for further particulars. David Bruce & Co.'s Specialties. David Bruce & Co. report business as good, but not brisk. Their unwearable needle commands great attention, and sales are increasing in a very satisfactory manner. Gardner's patent sound box, witli the screw attachment, is another good seller. The disc record library in connection with this firm is as yet in its infancy, but now that the season has almost commenced it is anticipated that the library will increase in popularity, especially as for a subscriber there is no limit to the number of tunes, records can be exchanged. Dealers should address David Bruce & Co., 151 High Holborn, London, for further particulars of their specialties. Henry Seymour, Ltd., Registered. Henry Seymour, Ltd., were registered September 10. 1906, with object to take over the Seymour specilaties hitherto manufactured by the Microphonograph Co., and to further engage in the manufacture of disc and cylinder machines and records on improved principle. The first public issue of 5,000 shares at £1 each will shortly be published. Henry Seymour is managing director, W. J. Pope, secretary, while the remaining directors are Ernest Hamilton Bui-goyne, James Gray, William Mayland, G. Lawrence Holland, Alfred Cornell and Louis Berlyn. Columbia Co.'s New Quarters. In the course of a chat Mr. Shields mentioned that the present month will see the Columbia Phonograph Co., General, installed in their new premises at 64 and 66 Oxford street. Now that the boardings are down, the stately five-story edifice with its tastefully ornamented stone frontage impresses every passerby. As soon as the building is tenanted by the company, the already striking effect will, of course, be considerably enhanced. A brilliant window display will focus attention on the purpose to which the premises are devoted. The visitor, on entering the new establishment, will find the attractiveness of the interior arrangements complementary to the fine effect of the front. The shop will occupy the ground floor, while the upper stories, which may be reached by means of a hydraulic lift, will be devoted to office uses. The location of the building — just above the junction of Oxford street and Tottenham Court road, where crowds of shoppers and sightseers are always to be found — coupled with i1:s commanding appearance, gives a unique advertising value to this new establishment. It has always been the policy of the Columbia Co. to go to any expense so long as they were represented in the chief thoroughfare of every city where they hav^e a branch. The old Oxford street premises, with their brilliant lights, were at one time the talk of the neighborhood. It is intended that the new building shall be still more prominent in this respect, and good publicity will therefore be secured. The old premises in Great Eastern street will be retained for the present; at any rate, until the new warehouse is in working order. Neophone Co. Open in Japan. At the Neophone Co. I learn from Mr. Sabine that branches have been taken in Japan. The company will be known as the Japanese Neophone Co., with their offices at Tokio and Kobe. This is without doubt an enterprising move of the mother company, and deserves the utmost success. There are several Japanese artists now in London, busily engaged in making the first Japanese records. Sterling Special Wins Tremendous Vogue. Another record! It is not a new cylinder or disc, but just a record in output of the now famous record known as the "Sterling Special." Everywhere I went the dealers always told the same tale, "sold out." This whetted my curiosity for more, so I immediately paid a visit to the manufacturers, the Russell Hunting Record Co. Here Mr. Sterling informed me that the extra music given on the longer record was appreciated so much that they were unable to deliver, or for that, manufacture fast enough. A complete net of the thirty-six new titles were dispatched by order to no less than 5,000 dealers in the record time of two days and nights. Think of it, 180,000 in 48 hours. Regarding the "Odeon" records Mr. Sterling stated in answer to my question that it was not possible to make out exact tables of comparison of the sales under their management against those of the old London firm. But there was certainly a material difference. Under their guidance and assisted by the additional publicity given, the "Odeon" record is fast gaining popularity and new adherents. A further triboite to enterprise lies in the fact that the Russell Hunting Co. are shortly sending Mr. Ditcham to represent them in South America. Elsewhere will be found other particulars concerning this new departure. Before taking my leave Mr. Sterling kindly paid a compliment to the general get-up and contents of our September issue, stating that it was most interesting and generaly a splendid number indeed. Big Orders Received for Wlnite Records. Said Mr. Latham, of the General Phonograph Co.: "The orders for the White record are coming in as fast as we can take care of them." The huge extent of their factory output makes that statement very interesting. No long rows of figures are given — it is not necessary. Just the fact that they are hard pushed to dispatch the orders fast enough, is a very satisfactory condition, and must ocasion no little pride to WOUR OCTOBER LIST MOW READY The "WHITE Compare it with other makes OCTOBER LIST OF TITLES 118. Lassie, Dinna Sigh for Me. Hector Grant. 9f GENUINE GOLD MOULDED RECORD 119. 120. 121. 122. 123. 124. Orchestral Accom. Irish Jig. Accordion Solo. A. J. Scott. Pianoforte Accom. Laughing Water. Bell Solo, Henry Dale. Orch. Accom. The Only Girl I Love. Bell Solo. Henry Dale. Orch. Accom. There's a Man in Manitoba. Peter Dawson. Orch. Accom. The Boy's Brigade. Peter Dawson. Orch. Accom. El Miserere, from II -Trovatore, with Bell Effects. Empire Military Band. Retail Price Jobbers in all British Colonies should not lose sight of the fact that by buying their Records in England they benefit by the preferential tarififs. SEND US YOUR NAME AND ADDRESS Give it trial 125. 126. 127. 128. 129. 130. OCTOBER LIST OF TITLES Music Hall Melodies, introducing "It's a Different Girl Again," "Roses." "Take Me Back to London Town." Empire Military Band. Let Me Sing. Comic Descriptive Record. Arthur Gilbert and Hector Grant. Women and Men. Comic Song. Arthur Gilbert. Sunset Memories. Descriptive Orchestral Selection, introducing many well-known sounds of country life at the sunset hour, concluding with the singing of Birds, etc. Empire Symphony Orchestra. Barn Yard Serenade. Alf Holt and Peter Dawson. The Punch and Judy Show. Alf Holt and Peter Dawson. Retail F»pice It gives a quarter of a minute more music than other makes. NEW LISTS ISSUED EACH MONTH The General Phoriogpaph Company L. i m i t e d 26, EUSTON BUILDINGS, EUSTON ROAD, LONDON, N. W.