The talking machine world (Jan-Dec 1906)

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66 THE TALKING MACHTIVE WORLD. The Edison Advertising Focuses The Phonograph Buying Crowd Upon The Edison Store It is not enough that with the help of Mr. Edison himself we make the best Phonograph that can be constructed. It is not enough that you know that that is the best Phonograph. It is necessary that the user, the Phonograph buyer, should know. Therefore wx advertise so that the users, the people who buy Phonographs, your customers, will be able to discriminate. That is what our advertising is for. You get the benefit if you want it. The Edison trade will go by your store if you do not encourage it to come in. If yours is an Edison store then all the Edison advertising is focused on your store. National Phonograph Co. 67 Lakeside Avenue ORANGE, N. J. 31 Union Square NEW YORK