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THE TALKING MACHINE WORLD.
OUR MAIL BAG
for many years has brought out the fact beyond the question of a doubt that our friends and customers want us to put on the market
A TALKING MACHINE.
WE HAVE DECIDED TO DO SO
and now present for your consideration a machine with a new and improved method — a decided advance over all other known machines. It has been designed so that it will prolong the record life by sustaining with its own mechanism the weight of the diaphragm and arm: a mechanical feed device beautiful in its simplicity, ingenious, new, practical, feeds the arm across the record, and being absolutely independent thereof, all the record has to do is to play, sing, in a word breathe music : we have relieved the record of its hard work.
It is no longer a common carrier of diapKragm and macKine parts.
THE WORK OF THE CRANE
is done in this invention by other means.
It is self evident that this "record relief" enhances the durability of the record and mproves its musical possibilities.
Requests for further information will receive prompt attention by the undersigned.
IMPERIAL RECORDS
A WORD OR TWO ABOUT RECORDS
The above announcement re machines may be a little raw in style — we are new in machine talks — but when it comes to records, we warm right up to the subject. In records you ^et vis wKere we live.
HF^ To All and Sundry : Lovers of Music, YOU know the
1MPERIA.L — the brilliant musical disc that has delighted and entertained millions of people at home and abroad.
The name Imperial stamped on a record is merit enough for YOU.
BUT to those who have not yet heard this disc (there must be some people SOMEWHERE who have not), you should buy them.
REASONS TWO among many
First: the beauty of the Imperial is in its sweetness of tone, and in natural reproduction. Second: the lasting quality of the Imperial lies in the fact that it is made of the best
material-^the Imperial can be played many times, yes many, many times without
deterioration — we prove this every day. So can Vou.
\ * * L. & C. Needles/ ' too— BEST
'm. LEEDS & CATLIN CO.
53 East 1 (tb Street
NEW YORK