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28
THE TALKING MACHINE WORLD.
THE
Victorious Columbia
Honored At The Milan Exposition With The
GRAND PRIZE
There is no better proof of the superiority of the Columbia Disc and Cychnder machines and Records than the fact that when brought into comparison with all other talking machines expert judgment instantly recognizes their superiority.
The award of the Grand Prize at the Milan Exposition is only another evidence of the absolute superiority of the COLUMBIA and follows the custom that whenever the Columbia goods are exhibited in direct competition with all other talking machine goods, they invariably come away with flying colors.
Milan is not only the musical centre of Europe but might justly be deemed the musical centre of the world. To sing at La Scala is the ambition of every musical artist. To be accepted by the critical Milanese music loving public is a voucher for ability accepted the world over.
These facts give a value to the award of the Milan Exposition which would not obtain under any ordinary circumstances. The Grand Prize gives the Columbia Graphophone and Records a supereminence which cannot be challenged or denied.
The medal pinned on the soldier's breast does not make him a bit braver than he ever was before. It only makes public recognition of virtues already existing. In the same way the award of the Grand Prize does not make the Columbia one bit better than it ever was. It always was the first and best talking machine in the world.
The Milan award is another public recognition of the superiority which always existed.
If you don't handle Columbia goods, you don't do yourself justice and you do an injustice to your trade. They are goods that sell better than any others, goods that make lasting friends and constant customers.
Our method of dealing assures you a good profit which is always uniform. When you put in Columbia goods you can count your profits as exactly and as surely as if they were already to your credit in the Bank.
COLUMBIA PHONOGRAPH COMPANY, Gen'l
90-92 West Broadway. New York
CREATORS OF THE TALKING MACHINE INDUSTRY LARGEST TALKING MACHINE
MANUFACTURERS IN THE WORLD OWNERS OF THE FUNDAMENTAL PATENTS
GR.AND PRIX, PAR.IS, 1900
DOUBLE GRAND PRIZE, ST. LOUIS, 1904
GR.AND PR.IZE. MILAN. 1906
STORES IN ALL PR.INCIPAL CITIES
DEALERS EVERYWHERE