The talking machine world (Jan-Dec 1906)

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72 THE TALKING MACHINE WORLD. The Edison Phonograph Advertising Brings Customers with Money to Your Door. ^HE advertising brings the customers. But you must do the rest. The only way to sell an Edison Phonograph is to sell it. Believe in it, show it, talk about it, let it talk to the man who wants a Phonograph. You cannot get any benefit from Edison advertising unless you have the Phonograph. We can do but two things, we can make the Phonograph and we can make the customers want it. Don't let the customers get to your store before the Edison does. If you do, our advertising, so far as your store is concerned, is wasted. National Phonog^raph Co., 67 Lakeside Avenue, Orange, N. J.