The talking machine world (July-Dec 1918)

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Moulding theJtfmerican Lit Victrola Before the advent of the Victrola, the public schools were seriously handicapped in the study of music. Now Caruso and Melba sing to the children in the dreariest and most remote of rural district schools. Now the coming generations of Americans — the future bulwark of the state — listen day in and day out to the piano of Paderewski, the violin of Mischa Elman, the sweet soprano of Alma Gluck, the golden tenor of John McCormack. They live in the ennobling atmosphere of the world's musical masterpieces, sung and played by the world's supreme artists. This priceless benefit has been bestowed upon them by the Victrola. The Victrola is in daily use in the public schools of 6000 cities and towns. It is in the regular equipment of more than 25,000 public schools, urban and rural. It has become an indispensable auxiliary in the educational systemof every state, from kindergarten to university. Endorsed by the foremost educators HIS MAS1 Among the schools of our country the Victor is also doing a vast work in the education of Young America. It is one of the greatest educational forces in the world today, and the advertisement similar to the above which appeared in the center spreads of the Saturday Evening Post and Literary Digest presented the fact in an interesting manner and attracted