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70
THE TALKING MACHINE WORLD
July IS, 1918
PHONOGRAPHS IN ONE
A distinctive feature of The Brunswick Method of Reproduction is The Ultona, pictured above, in position for playing a Fat :e Record. The Ultona is instantly adjustable to play any record, whatever make.
Tones Hitherto hoSt
Now Brought Out in Rich Clarity by The Brunswick Method of Reproduction
ASK your customer to think of the finest toned phono" graph he ever heard, the loveliest record — then think of it played infinitely better.
Tell him that such is no longer an ideal — but an accomplished creation — an actual, buyable improvement.
Once a person hears The new Brunswick Phonograph he will voluntarily discard old conceptions, old standards. Each record gains new significance!
Such a bettered instrument was inevitable. Some instrument was certain to offer the advantages now presented in The Brunswick Method of Reproduction.
This is one of the greatest achievements in phonographic history — opening a new epoch.
Brunswick Tone now commands first consideration. And people are asking themselves if
they can be content with less. Few can.
Never So True
The simplest way to prove the added charm of Brunswick tone is to choose the most difficult records of all and play them on The Brunswick. Then suggest to your customer to compare this with other reproductions.
Piano records afford the severest test. Also the records of symphony orchestras.
On The Brunswick, piano notes are piano-like. Reproduction is perfect.
There is not the slightest suggestion of the zither nor the harp, a resemblance which has often disappointed when piano records were played.
In every comparison, you can convince your customer of Brunswick superiority. Make as many tests as he wishes. He will never hear The Brunswick's equal.
The Latent Way
The Brunswick Method of Reproduction includes the playing of all records, whatever make. This is accomplished by The Ultona, an entirely new and exclusive reproducer. It is instantly adjustable, presenting to each type of record the exact needle, diaphragm and weight.
Each record is played at its best, according to its own requirements. No other phonograph offers The Ultona.
Another feature of The Brunswick Method of Reproduction is the all-wood Tone Amplifier, built like a violin. No metal is used in this delicate throat — the sound waves have an opportunity to expand and contract in a natural way. Thus metallic and harsh notes are ended.
In a dozen ways The Brunswick Method of Reproduction is far in advance. No one can afford even to think of a phonograph without hearing The Brunswick first.
The Brunswick Retails from $32.50 to $1,500
DEALERS: If you have not received the latest Brunswick proposition, write today. For those prepared to do a large business, we offer an unusual opportunity. Our proposition is a money-maker.
Branch Houses In Principal Cities of United States, Mexico and Canada
The Brunswick-Balke-Collender Company
General Offices: Chicago
Canadian Distributors: Musical Merchandise Sales Co. Excelsior Life Building Toronto
(1225)