The talking machine world (July-Dec 1918)

July 15, 1918 THE TALKING MACHINE WORLD 97 Lots of good window -display material ready for you on the timely Vacation Grafonola Drive. Better send for some. Columbia Graphophone Co NEW YORK DEALERS HEAR LASHANSKA SING New Columbia Star Entertains Columbia Dealers at Recent Monthly Gathering in New York The June meeting of Columbia dealers in metropolitan territory was held late last month in Mme. Hulda Lashanska the Astor gallery of the Waldorf-Astoria Hotel under the auspices of the local Columbia wholesale branch. Lambert Friedl, manager of this branch, who was in charge of this meeting, prepared a very interesting program. The most interesting feature of the meeting was the introduction to the dealers of Mme. Hulda Lashanska, a recent addition to the Columbia recording library, who will make records for the Columbia Co. exclusively. Mme. Lashanska has achieved success on the concert stage, having appeared as a soloist at Aeolian Hall, Carnegie Hall and the Metropolitan Opera House. She has also been heard with the Philharmonic Orchestra, New York Symphony Orchestra, Cincinnati Orchestra, and every wellknown orchestra throughout the country. At this meeting Mme. Lashanska rendered several selections which emphasized the fact that she is entitled to recognition as one of the leading sopranos now appearing on the concert stage. Her first Columbia record will be announced next month. Two other Columbia artists who appeared at this meeting were Robert Lewis, the wellknown tenor, and Evan Davies, baritone, who has also won success through his dialectic impersonations. Mr. Lewis has made many records for the Columbia library which have won great popularity with music lovers, and he was accorded an enthusiastic reception. B. F. Morrison, of the Geo. B. Clarke Co., Bridgeport, Conn., gave an interesting and practical talk regarding the possibilities of merchandising Columbia products; He called attention to the fact that his company, which handles the Columbia line exclusively, closed more than $1,000 worth of business oft the first day that the department was opened, even though this department had only been briefly advertised. Frank K. Pennington, assistant general sales manager of the Columbia Co., closed the meeting with one of his usual straight-from-the shoulder talks that was heartily applauded by the dealers; Mr. Pennington stated that the four essentials of success are product, opportunity, capital and organization, and under each of these heads pointed out how the Columbia Co. is equipped to serve the interests of its dealers. He told the dealers that every man iii the Columbia organization was imbued with the spirit of "peptimism" and his definition of this word impressed the dealers with the fact that optimism plus "pep" is the nucleus of the Columbia sales organization of the present day. NEW REPRESENTATIVE FOR LONG CO. W. S. Eitler, formerly a manager for C. J. Heppe & Son, Philadelphia, Pa., has been appointed representative of the Geo. A. Long Cabinet Co., Hanover, Pa., for New York City, Brooklyn, the State of New Jersey, Philadelphia, Baltimore and Washington. He assumed his duties the first of the month, and is making arrangements whereby talking machine dealers will receive more efficient service and hearty Cooperation. Mr, Eitler is well known in talking machine circles, and is thoroughly conversant with the most important questions of the industry. The Geo. A. Long Cabinet Co. have just completed a new executive building; have also installed a new and modern engine and other machinery to take care of the increased demand for their cabinets. Long cabinets ire known throughout the trade for their high-class finish thoroughly in harmony with the machine. Mr. Eitler will visit the dealers throughout the East and a series of valuable dealer's helps arc in preparation. WANTS RESTRAINING ORDER The Sonora Phonograph Sales Co. has filed suit in the United States District Court against the Stefanograph Co., New York, asking for an injunction restraining this company from using the name "Loiiora" on their phonographs. Papers in this suit were submitted on Thursday, July 11, and a decision is soon expected. ISSUE ATTRACTIVE CATALOG The Operaphone Co., Long Island City, N. Y., manufacturer of Operaphone records, has just issued an attractive catalog featuring a complete list of these records. This catalog is Operaphone Records LATEST CATALOGUE Front Cover of New Operaphone Catalog being distributed to the trade,, and has won considerable commendation from the dealers because of its artistic design and distinctive arrangement. TEST offered to dealers to prove the superiority of Wall-Kane Steel Needles Take two standard disc records of the same selection, play one ten times with the same WALL-KANE loud needle; play the other record, the same selection, ten times, but with ten, new, full tone steel needles. You will find that the record played ten times with the same WALL-KANE needle will sound clearer, will have less surface noise, and that under the magnifying glass the grooves of the record played ten times with the ten steel needles will seem to be more disturbed. Beware of Imitations Package of 50 WALL-KANE needles, greater value than 500 ordinary steel needles. This handsome metal enameled display stand holds 60 packages, 2 dozen extra loud, I dozen medium and 2 dozen loud. Jobbing territories open Progressive Phonographic Supply Co. 145 West 45th Street, New York