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The talking machine world (July-Dec 1918)

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THE TALKING MACHINE WORLD August 15, 1918 The Highest Class Talking Machine in the World V^gfo THE INSTRUMENT OP QUALITY potior. CLEAR AS A BELL Keeps your bank balances at high levels! Read this extract from a letter received from a large Sonora jobber, think it over and then write us regarding a Sonora agency: "You are certainly doing wonders to bring the phonograph business to the front in the proper way and we have adopted your cash payment plan. You would be surprised to know the small quantity of instruments our dealers have out on time payment. We called today on a number of our best dealers who have sold over $5000 worth of Sonoras and none of these dealers had over three instruments out on time payment out of their entire sales. They advised us that they have no difficulty in selling Sonoras for cash, and they are not bothered by department stores which sell phonographs at $1 down and $1 a week. Keep up your good work, Mr. Brightson, as you are on the right road." THE GRAND S ONORA is the instrument of magnificent beauty, famous as being the phonograph which won highest score for tone at the Panama-Pacific Exposition. Sonora is the finest instrument it is possible to produce and its many exclusive and superior features make it matchless. It is purchased by those who demand the best. It is purchased by those who can pay cash. It keeps your bank balances strong and does away with the worries of large outstanding accounts. The Sonora is the instrument bought for value and sold on a sound f inancial basis. Write us today for information $50 $55 $60 $75 $120 $135 $175 $190 $215 $230 $300 $375 $500 $1000 Art Models made to special order to suit any taste Sonora $ljonograpl) ^alesi Company, 3nc. GEORGE E. BRIGHTSON, President Executive Offices: 279 Broadway New York Sonora operates and is licensed under BASIC PATENTS of the phonograph industry