The talking machine world (July-Dec 1918)

34 THE TALKING MACHINE WORLD December IS, 1918 What are you doing with the List of Christmas Records? It's full of good sales suggestions. Look it over. Columbia Graphophone Co. NEW YORK =m TRADE CONDITIONS IN CANADA (Continued from page 33) should eclipse all former years. It is expected that a large number of men from the front will reach Canada in time to spend Xmas at their own fireside and this is one of the reasons advanced that the sale of talking machines and records will soar high in volume of business to be closed. Mahood Bros., His Master's Voice dealers in Kingston, Ont, the day the armistice was announced ran good-sized copy in the local dailies advocating the purchase of patriotic Victor records to commemorate the victory. Victor dealers all over the country report a splendid demand for Ho Frenchy both in vocal, intrumental and otherwise. The Toronto Phonograph Shop, 123 Yonge street, Toronto, has opened up new music parlors and is featuring the Pathephone and Pathe records and a complete line of gold medal phonographs, a new Canadian made instrument. TRADE NEWS FROM EDMONTON Hudson Bay Co. Secure Representation of Pathephone — Reed & Robinson Expansion Edmonton, Alta., December 5. — The Hudson's Bay Co., of this city, announce that they have further increased the facilities of this store and have extended the Hudson's Bay service to their patrons by the addition of a well equipped talking machine department. They have secured the representation of the Pathephone and are carrying a complete line of models as well as Pathe records. They have been appointed sole licensees for Edmonton. Impressive large Dealers If you want the best, be sure that the machines you handle are equipped with MUTUAL TONE ARMS AND SOUND BOXES Mutual Talking Machine Co., Inc. 145 West 45th Street, New York sized copy has appeared in all the local newspapers announcing the opening of their exclusive Pathephone parlors. Reed & Robinson, of this city, are making preparations to extend their talking machine department to include a number of soundproof booths so that customers may listen to Brunswick phonographs in quietness and comfort in these comfortable quarters. The Lodge Piano House, of Edmonton, has taken the representation of the Gerhard Heintzrnan phonograph. A heavy demand for Victor records is reported by this house. The sales include both popular and patriotic records. The third prize in the Winnipeg Telegram want advertisement contest consists of a Columbia Grafonola and twenty-five records purchased from Stanwood's, Ltd., of that city. "THE SUCCESSFUL SALESMAN" This Is the Title of a New Volume by Frank Farrington Which Is of Exceeding Merit CLIFFORD R. ELY'S NEW POST Has Become a Member of the Wholesale Pathe Traveling Force Announcement has been made that Clifford R. Ely, one of the best-known members of the wholesale traveling fraternity, has joined the Pathe traveling forces and will visit the trade throughout the country. For many years Mr. Ely was a member of the Columbia traveling staff and he numbers among his personal friends dealers from coast to coast. As a C. R. Ely Pathe wholesale travel er Mr. Ely's long and successful acquaintance with the industry will be utilized to excellent advantage, as he is in a position to render Pathe dealers efficient service and co-operation. A most excellent and interesting new book on salesmanship entitled "The Successful Salesman," by Frank Farrington, has just been published by Laird & Lee, Inc., Chicago. There have, of course, been other books on salesmanship— too many of them by theorists whose profession was writing and not selling. Mr. Farrington, however, in his latest volume shows an accurate knowledge of the science of salesmanship, based on actual experience, and offers much material of practical value. It may be that salesmen are born and not made, but even the born salesman can find much material in Mr. Farrington's new book that will make his selling easy. Mr. Farrington is a recognized authority, and his name is familiar to many trade journal readers and business men generally as the author of numerous books and articles on selling, advertising, store management, etc. Some of the thirty-two chapters are: "What Makes a Salesman?"; "Salesman and Salary"; "Understanding the Customer"; "What Customers Want"; "Showing the Goods"; "Putting Punch Into Salesmanship"; "The Morning After"; "The Salesman and the Catalog"; "The Value of System"; "It Can't Be Done"; "The Art of Selling Yourself." The price of the book is $1 net. NEW AUSTRALIAN CUSTOMS RULES Exporters making shipments to Australia should prepare immediately to comply with the requirements concerning invoices and customs declarations which go into force on January 1, 1919. After that date all invoices for goods dutiable at an ad valorem rate of duty from all countries other than China and Japan must contain a separate column showing the fair market value for home consumption in the country of export, at the date of invoicing to Australia, of similar goods in similar quantities. CONTAINED VALUABLE SUGGESTIONS J. I. Carroll, Emerson sales manager, has received many interesting letters from the dealers throughout the country referring to the excellent article written by him for the November issue of The World entitled, "Keeping Good Help Should Be a Prime Consideration With the Live Dealers." These dealers informed Mr. Carroll that his article contained valuable suggestions that they are utilizing in their own establishments. H. L. WILLSON ONE OF THE GUESTS H. L. Willson, general manager of the Columbia Graphophone Co., was one of the prominent guests at the luncheon of the American Manufacturers' Export Association at the McAlpin Hotel, New York, the other day, when an address was made by the Italian Ambassador inviting American capital and enterprise to center attention on Italy in connection with the development of export trade. WESTERN VENEER PRODUCTS CO. 3900 CHOUTEAU AVENUE, ST. LOUIS, MO. Largest Manufacturers of 3-ply Veneer Phonograph Shipping Cases Ask for Prices and Samples