The talking machine world (July-Dec 1918)

98 THE TALKING MACHINE WORLD December 15, 1918 INVISIBLE HINGES Preserve Beauty In many beautifully designed, finely finished Talking Machines, Pianos, Music Cabinets, Piano Players and Benches, the elimination of the unsightly protruding Hinge is essential to preserve the beauty of the design. Design and Construction The fine cabinet work which is required in many instances to preserve the disguise of the instrument requires that the hinges be as inconspicuous as possible. SOSS Hinges are invisible. WRITE FOR CATALOGUE "T" SOSS MANUFACTURING COMPANY, 435 Atlantic Avenue, BROOKLYN, N. Y. DETROIT— 922 David Whitney Bldg. SAN FRANCISCO164 Hansford Bldg. LOS ANGELES— 600 Metropolitan Bldg. CHICAGO— John C. Bold & Co., Clark and Washington Sts., Conway Bldg. PORTLANDERS GOOD ADVERTISERS Most Talking Machine Dealers Firm Believers in Consistent Publicity — New Lines Enter the Field — Recent Changes Among Local Houses Portland, Ore., December 9. — Soule Bros, are advertising the Brunswick talking machine, and their advertisements are of a very attractive and interesting kind. It is noticeable that all the best and most reliable dealers of Portland advertise extensively in the local papers. G. F. Johnson advertises the Cheney in such a manner that the readers of the papers look for what he has to say and many Cheneys have been sold to people who were unacquainted with the talking machine before reading Mr. Johnson's interesting ads. Bush & Lane advertise the Sonora and have been so successful in placing the merits of this excellent machine before the Oregon public that a large number of these instruments has been sold in Portland and other towns in Oregon and the Pacific Northwest. The Wiley B. Allen Co. have always been a big advertiser. The Brunswick machine has been added to their stock and is being well advertised by the company with the usual good results. The Hovenden Co. is advertising the Stradivara, and this good talking machine is gaining the attention of buyers and sales are steadily increasing. The Gilbert Co. has very unusual advertisements. Harold C. Gilbert, manager of the company, advertises the Columbia graphophone in a very original manner. All dealers of the Columbia advertise constantly and intelligently. C. Guy Wakefield advertises the Brunswick and has made a big success of the machine, selling one carload after another. The Seiberling-Lucas Co., the Eilers Co., the Graves Music Co., the Reed-French Co. all use printer's ink to advertise their stock and all are well known reliable firms carrying good goods, which they are proud to advertise. The Powers Furniture Store has added the Brunswick phonograph to their talking machine department. W. B. Maxwell, manager of the department, is very well pleased with the machine and predicts big sales for the holiday trade. The removal sale of the Bush & Lane Piano Co. was confined strictly to the piano department, the talking machine department did not participate in the removal sale. It is the policy of Bush & Lane not to accept other makes of talking machines in exchange for what they have in stock unless the instrument to be exchanged is under $40 in price. A mistake occurred in advertisement which gave the impression that there would be an exchange in talking machines. A fine stock of Victrolas, Columbias, Edisons, Stradivaras and Cowan Classiques can be found at Graves Music Store. The phonograph department of this store has been overhauled and is now very attractive looking. L. D. Heater, manager of the local Columbia Graphophone Co., has supplied the department with a good stock of Columbia records. Miss Acevia Bennett, who was in charge of the record department of Eilers Music House, has just returned from San Diego, where she has been for a couple of months and is now with the Graves Music Co. on Fourth street. The phonograph department of the Meier & Frank Co. has secured the services of Miss Olga Moreland, who has been for years with the Portland branch of the Columbia Co. The display rooms of the Columbia Graphophone Co. are almost empty, and no machines coming this way, while the demand is unprecedented. A good supply of records is on hand though the demand for them is great. The phonograph department of the Olds, Wortman & King department store has been discontinued. The phonograph department of Meier & Frank Co. has done a very big business during the "flu" epidemic. The Edison phonograph is selling particularly well at this house. J. H. Matney, manager of the department, has just sold two of the higher-priced Edisons to members of the same family — mother and daughter. See our ad on page 23 Manufacturers— Jobbers— Dealers The new PUR-I-TONE reproducer No. 8 is now ready for delivery, and we wish to say to the trade that we have in this reproducer the finest mechanism of the kind that has ever been offered by any manufacturer for sale. The volume and clarity of sound surpasses all results of the past, and surface friction is now reduced to the least possible minimum. When attached to our PERFECTION ball-bearing tone arms, and used for playing Victor and Columbia records, on. ALL types of Edison Disc Machines, the reproduction of sound in general from all lateral cut records will be all that the most exacting record buyer can demand. The new PUR-I-TONE model No. 8 will also be attached to.our new UNIVERSAL arm No. 6 for playing ALL makes of lateral and hill and dale records on Edison Disc machines. Do not fail to place a quantity of these new accessories in stock if you want to place the finest reproducers and tone arms manufactured in the hands of your machine customer. Quantity price quoted on application, in gold, nickel and oxidized bronze finish. Manufactured by NEW ENGLAND TALKING MACHINE CO. Largest Manufacturers of Phonograph Accessories in the World 16-18 Beach St. Boston, Mass. Frey's Sporting Goods Store, of Baker, Ore., is extensively advertising the Brunswick, which is a prime favorite in eastern Oregon. There is a fine supply of Pathe machines at Calef Bros. Furniture Store. One of the large show windows is filled with them. All styles are on display. Mr. Calef says business is excellent. The new Pathe records are specially good, and there is a great demand for them. Trade is lively in the talking machine department of the Wiley B. Allen Co. The Brunswick, which has recently been added to the stock, is a notably big success. Miss Anna Schuster and Mrs. Jordan have joined the sales force of the Hyatt Talking Machine Co. Business keeps on growing and this attractive and well-appointed store is a big factor in the talking machine trade of Oregon. TALKING MACHINE MEN, INC., MEET Suggestion Made That Monthly Record Releases Be Demonstrated Early Each Month — May Join Chamber of Commerce The monthly meeting of the Talking Machine Men, Inc., the organization composed of dealers in New York, New Jersey and Connecticut, was held in the assembly rooms of the Merchants' Association, Woolworth Building, New York, on Wednesday afternoon, November 20. M. Max, manager of Gimbel Bros, piano and talking machine departments, suggested that the organization have the large talking machine companies, including the Victor and Columbia Cos., demonstrate their monthly record releases on the first Wednesday of each month. Also that the meeting dates of the organization be changed to the first Wednesday of each month instead of the third, as at present, so as the following month's records could be heard. This idea was presented in the form of a motion and received unanimous approval. Much consideration was given to the proposition of joining with the Music Industries Chamber of Commerce, a committee having been appointed at the previous meeting for the purpose of securing data in regard to the association's future, etc. E. G. Brown, secretary of the association, and Henry Mielke, of the legal committee, as members of the special committee appointed to inquire into the merits of joining the above body, spoke in favor of the action, and it was decided to appoint President J. T. Coughlin, Secretary Brown and Henry Mielke as a committee to follow up the matter with authority of joining the Chamber of Commerce. As usual, it was voted that the December meeting be eliminated. Make Your Show Windows Pay your rent Record Display Stands, Hold any Size Record Golden Oak or Mahogany Finish — 5 Sizes V-^J No. 341. 1 Record $1.00 ea. No. 342. 2 Records $1.25 ea. No. 343. 3 Records $1.50 ea. , No. 344. 4 Records $1.75 ea. C®.J \M) I® No. 345. 5 Records $2.00 ea. -rTsv >■< >~< /hi THE OSCAR ONKEN CO. (©) (ft) (®) (©; (SI No.6651 4th St. .Cincinnati. 0. 0 ffl