The talking machine world (Aug-Dec 1919)

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The Talking Machine World, New York, August 15, 1.919 Novelty Record Booklet "Something Different" COLUMBIA Novelty Records sell. The Columbia Novelty Record Booklet will create a persistent demand for "something novel — something different." It contains the cream of the instrumental music of many nations. It offers you a unique means To Get New Business and to keep all the customers you have. Get a big supply of these booklets and watch your sales of records grow. There is always "something different" to be found on Columbia Records. That's the demand which the Instrumental Novelties have been made to stimulate; and, whether it's Gypsy, Jewish or Spanish, Turkish or Russian or Hawaiian, a weird old tune or a whistling air, it's among the Instrumental Novelties listed in this special booklet. COLUMBIA GRAPHOPHONE COMPANY, New York London Factory : 102 Clerkenwell Road, E. C,