The talking machine world (Aug-Dec 1919)

September 15, 1919 THE TALKING MACHINE WORLD 77 How Can You Say Good Bye?" is an Irving and Jack Kaufman Tenor Duet. You'll say good-bye to a lot of these records when your customers hear this song. A-2754. Columbia Graphophone Co NEW YORK EXPANSION OF MILWAUKEE TRADE MAKES MONTHLY LIST OF HITS {Continued from page 75) comer to the concern on September 1. Mr. Hay until now has been secretary of the Brinkerhoff Piano Co., Republic Building, Chicago. Besides retailing the New Edison and the Columbia, the Flanner-Hafsoos Co. is State agent for the Music Master reproducer, designed, patented and manufactured by J. H. Ellis of this city. Harry W. Krienitz, one of the oldest Victor dealers in Milwaukee in point of continuous representation of this line, is about to move from 326 Grove street to a new and much larger location on Eleventh avenue, near Washington street. The Jackson Piano Co., at 425 Milwaukee street, is featuring the Brunswick and Columbia lines in its talking machine department. Robert E. Lauer, manager of the music section of the Boston Store, this city, featured the Victor in a large display of talking machines and pianos at the annual Wisconsin State Fair, held at Milwaukee during the week of September 8 to 13. Western Manager Uses Clever Idea to Increase Record Sales Each month the manager of a Middle Western department store compiles a list of the records which he believes w!ll be the biggest "hits" for the month. The list is run off on a duplicating machine — the numbers only of the records are given — and it is enclosed with the record manufacturer's booklet, issued each mpnth, which is mailed to the store's regular customers. "This monthly insert is proving very valuable to us," says the manager. "We do not prepare it until the last day before mailing out the booklets. By that time our records have arrived from the jobbers and we can recommend on the insert the records of which we have a plentiful supply. We do not, however, recommend any record just to move large stock off our hands; we recommend those we deem good. "By advocating that they buy the numbers that look like 'hits' we keep the confidence of our customers. And we're sure they read the record supplement carefully or they would not know to what records we refer on our insert, since we refer to records by number only." — H. S. Cline, in System. J. C. SCHOFIELD IN NEW POST J. C. Schofield has just returned from overseas, and the Cable Piano Co. has made him manager of the Victrola department of their Flint, Mich., store. Mr. Schofield was at Toledo before he went away, so he is an old hand at the business, and it goes without saying that he will make things hum at Flint. The Wisconsin Veneer Co. at Rhinelander, Wis., is effecting a very material increase in capacity by the erection of a three-story factory addition, 70x105 feet in size. F. A. Marshall is general manager. SERVICE TO THE DEALER IS OUR AIM We are equipped to give you efficient service and co-operation in merchandising OkeH Records — the best record line on the market. Prompt deliveries of all popular hits ; dealer helps and practical sales assistance are included in our plans. Write for liberal dealer proposition. THE BRUCE CO. OkeH Jobbers P. 0. Box No. 285 SPRINGFIELD, ILL.