The talking machine world (Aug-Dec 1919)

82 THE TALKING MACHINE WORLD September 15, 1919 "A Million A Year" ■ ■W^| A WHAT'S YOUR SHARE OF Mil A DIAPHRAGMS OF BEAUTY ^ f AJft %/l — Phonographically Speaking — They Talk for Themselves — Manufactured for over ten years for the larger consumers by the INTERNATIONAL MICA COMPANY Factory and J 37th & Brandywine Sts. Mines, Executive ( 1228 Filbert St., Sales Dept. ( W. Philadelphia, Pa. Amelia Co., Va. Dept. ( Philadelphia, Pa. Send for samples and quotations now and eliminate your diaphragm difficulties Immediate delivery of imall quantities can be made in the following districts. SAN FRANCISCO, CALIF.— WALTER S. GRAY CHICAGO. ILL.— LAKESIDE SUPPLY COMPANY MONTREAL. CAN-ARTHUR K. KEMPTON RURAL STUDY OF MUSIC HELPS EDISON SALES H. H. Blish, President of Harger & Blish, Tells Why Sales for Eight Months of This Year Are Higher Than Entire of Last Year "Our orders for Edison phonographs, to be delivered before the end of this year, are already three times greater than the entire sales of last year," said H. H. Blish, Sr., president of Harger & Blish, Edison jobbers at Des Moines and Sioux City, la. Mr. Blish conferred with executives at the Edison Laboratories during a visit East last week. "Our big sales this year are due to the prosperity of our farmers and the fact that they are becoming thoroughly educated to the value of music and musical instruments. The whole crop situation in Iowa has never been so encouraging as at the present time. According to the latest reports, the returns from the corn crop alone will amount to one hundred and fifty miU'on dollars more than those of last year. We find that one of the biggest factors in the making of successful sales is the tone test. We have booked 350 tone tests for this year in Iowa and South Dakota. No better method of proving the especial worth of the New Edison exists than the tone test. This method certainly has won many sales for us. The time is past when one can fool the farmer on the value of musical instruments and the relative merits of soundreproducing instruments in the reproduction, or re-creation, of the human voice. "We jobbers who have been in the phonograph business for many years feel that to-day, in the estimation of the average man, the Edison phonograph never stood so high. I am talking from the viewpoint of one who should know by decades of experience." NEW EMPIRE ADVERTISING SERVICE Series of Attractive Newspaper Advertisements for Use of Retailers Prepared by Empire Talking Machine Co., Chicago The Empire Talking Machine Co., Chicago, has just issued a most interesting and valuable booklet of specially prepared advertisements for the use of their dealers in their local advertising. The advertising has been prepared by experts, is most attractive generally, and is sufficiently varied to appeal to all classes. The majority of the advertisements are designed to occupy the average newspaper column, but there are also provided special ads for three and four column spaces, and one for a full page. This advertising service to dealers is provided free by the Empire Talking Machine Co., the Various advertisements being supplied in stereotyped form. . It remains only for the dealer to have inserted in the space provided for the purpose, his name and address and perhaps some special slogan. As the introduction to the booklet says, and with truth, the dealer buys blank space in the newspaper and it rests with him what he puts into that space to make it prove of value. These special advertisements should be seen in many newspapers throughout the country during the coming month. INDIANAPOLIS STILL AFTER AD MEN Fund of $50,000 Raised for Advertising and Other Expenses — Tom Griffith One of the Active Workers — Enjoys Vacation Indianapolis, Ind., September 8. — As was announced in The World last month this city is making a strong bid to secure the 1920 convention of the Associated Advertising Clubs of the World and the campaign to that end has thus far been most successful, there having been raised a fund of $50,000 to advertise the convention and to carry on other work in connection therewith. Tom Griffith, sales manager of the Udell Works, and chairman of the program committee, declares that the campaign, if nothing else, has succeeded in selling their home town to many people of Indianapolis. Mr. Griffith is going to attend the 1919 convention in New Orleans and put forth the claims of Indianapolis in person. Mr. Griffith has just returned from a ten days' outing and, as he put it, spent twenty-four hours out of each day in eating fried chicken, knitting up the raveled sleeve of care via "Nature's sweet restorer," and playing cow pasture pool. At Marshfield, Wis., a new factory for making cabinets for the talking machine industry has been established by Louis G. Thon and Adolph Polstein, who comes from Minneapolis. I No. 5 Height — 40 in. Width— 17'/2 in. Depth— 18'/2 in. No. 9 Height — 45 in. Width— 20 in. Depth— 21 in. AMERICAN TN the AMERICAN A line you have a model for every prospective buyer. Seven models. Mahogany, Golden Oak, and Fumed Oak finishes. The AMERICAN remains sold when delivered. Plays all records. Made in Grand Rapids. Guaranteed Throughout Meisselbach equipment. One dealer in a town, make deliveries. Can It would take an entire page to tell about the various particular features of the sound chambers, tone, motor, sound boxes, etc. Try a sample, then you will know all about it. American Phonograph Co. 17 N. Ionia Ave., Grand Rapids, Mich. I #3!l| No. 8 Height — 43 in. Width— 19 in. Depth— 20 In. No. 10 Height — 48 in. Width— 20'/2 in. Depth— 22 in. No. 1 1 Height — 51 in. Width— 23 in. Depth — 24 in. No. 14 Height— 4G'/2 In. Width— l9'/2 in. Depth— 20'/2 in. No. 22 Height— 50 In. Width— 22 in. Depth— 23'/2 in.