The talking machine world (Aug-Dec 1919)

September 15, 1919 THE TALKING MACHINE WORLD 85 "METRO" LATEST ENTRY IN FIELD New Machine Made by the Metro Phonograph Co., New York — Factory Opened on Vesey Street Ready for Inspection of Trade Announcement of the event of a new talking machine in the trade this month was made by the Metro Phonograph Co., of 154 Nassau street, New York City. This new talking machine has been named the "Metro" and will be produced in a number of models from table size to the large forty-eight inch floor model. Most of the models will be produced in four different finishes — mahogany, fumed oak, golden oak and old English oak. Particular attention has been given to the parts used in the new talking machine and it is announced that all models will be equipped with the same high quality parts. A factory has been opened at 55 Vesey street, in close proximity to the sales office, which will allow the visiting trade to inspect the factory if desired, and will also eliminate all unnecessary delay in the filling of orders. An important policy of the new firm is the personal supervision of production, and the most rigid and careful test of the machine before it is allowed to leave the factory. This final test is not to be left to the judgment of an employe, but will be passed upon in all cases by one of the members of the firm. Another important policy of the firm, which will be of interest to the trade, is their decision to assume the war tax themselves. Those in charge of the production of the "Metro" phonograph include Thad M. Parascandola, who will direct the sales activities. This gentleman is a musician of high repute and since early childhood has made music his life's study. He is an accomplished organist and pianist. The factory will be under the personal supervision of Ernest W. Mevoglioni. Nicholas W. Rosato has been appointed production manager and Vitus F. di Lustro will assume the general management of the affairs of the company. Mr. di Lustro is well known by the trade and needs no introduction. BECOMING KNOWN ABROAD Milwaukee, Wis., September 5. — J. H. Ellis, of 410 Jefferson street, this city, reports steadily increasing demand for the Ellis reproducer, of which he is the manufacturer. This specialty is becoming known abroad as well as in this country. Recently he filled an order for one Ellis reproducer for an Australian firm, and when he opened his mail the other day was pleased to find quite a large quantity order from the same house. Mr. Ellis is rather proud of the fact that a small $25 talking machine equipped with the Ellis reproducer furnished church music and violin selections at Graystone Chapel at Wauwatosa three Sundays during the past six weeks, and the musical effect secured was so pleasing that arrangements have been made for use of the same reproducer for special monthly services for the next two months. J. S. Weaver, of Orrville, Ohio, has just returned from his vacation, which he spent on a tour to Denver, Colo., by auto. Mr. Weaver has just lately been able to get the complete room for his store, of which he has formerly occupied only one-half. He is now better prepared to take care of his ever-increasing talking machine and piano business. Special on STEEL NEEDLES We are contemplating closing a contract for Thirty Million Needles Per Month within the near future, and must arrange to sell them, and can quote prices as follows: For Immediate Delivery 10 thousand lots . . 45c per thousand 100 thousand lots . . . 43c per thousand 500 thousand lots . . . 42c per thousand 1 million lots 39c per thousand 5 million lots 33c per thousand LUCKY "13" PHONOGRAPH CO. 46 East 12th Street, New York VICTROLA LIST PRICES INCREASED Advances Made in Prices of All Models — Fixed Discount to Dealers Established There has been announced as effective on September 5 a new schedule of retail list prices for Victrolas, which represent increases all along the line to take care of heavy advances in production costs. It is also announced that a fixed discount on all Victor goods has been established for the benefit of the dealer. The new list prices of machines are as follows: Victrola IX-A $70.00 Victrola X-A 110.00 Victrola XI-A 130.00 Victrola XIV 200.00 Victrola XVI — Mahogany or oak 250.00 Victrola XVI— Walnut 312.50 Victrola XVI — Electric, m'h'g'y or oak 312.50 Victrola XVI— Electric, walnut 375.00 Victrola XVII— Mahogany or oak 300.00 Victrola XVII— Walnut 365.00 Victrola XVII— Electric, m'h'g'y or oak 365.00 Victrola XVII— Electric, walnut 430.00 Victrola XXV 115.00 JAPANESE UPHOLD TRADE MARKS Supreme Court of Japan Hands Down Decision in Case of Philadelphia Concern Guaranteeing American Registered Trade Marks George W. Pound, general counsel and manager of the Music Industries Chamber of Commerce, calls the attention of the trade to a recent trade-mark decision handed down in Japan which is of interest to all manufacturers of musical instruments. The Supreme Court of Japan has given unqualified support to an American trade-mark registered in Japan in the suit brought by the Miller Lock Co., of Philadelphia, to restrain the use by Japanese of the trade-mark of a padlock which the Japanese concern appropriated. The most noted Japanese counsel were employed in the case and the court upheld every essential of trade-mark rights as guaranteed under Japan's treaty with the United States. It means absolute prohibition of Japanese infringement of foreign trademark registered in that country. This decision on trade names is in sympathy with the highly developed American legal doctrine which frowns upon unfair business. BILL FOR LABELING GOODS Measure Embodying President's Suggestions Submitted in Senate Washington, D. C, September 2. — Senator Jones, Republican, of Washington, has offered a bill in the Senate to provide that manufacturers stamp articles going into interstate commerce with the manufacturing cost price and that retailers affix a stamp stating the price at which they purchase articles sold to consumers. The measure follows the line of legislation urged by the President in his recent message to Congress as one means of striking at profiteering. Mr. Jones' bill follows: "Resolved, That the manufacturer of any article produced after the passage of this act and intended to be put in interstate commerce shall plainly mark upon or attach to such article the cost thereof; "That every retailer of any manufactured article carried in interstate commerce after the passage of this act shall put upon or attach to such article, before sold to his customers, in plain figures the cost of such article to him "The Attorney General is authorized and directed to make such rules and regulations as he may deem necessary to carry out the provisions of this act. "Any violation of any of the provisions of this act shall be a misdemeanor and shall be punished by a fine of not more than $1,000 or by imprisonment for not more than one year, or by both such fine and imprisonment." The bill was referred to the Interstate Commerce Committee. HARPONOLA SPEAKS: I am a builder of profits I furnish a year long business I keep times good that without me would be lean and even disastrous I bring many customers to the store who buy much besides me I take up little room I require but small investment I am a true friend to the wise merchant Cabinets built by Mersman Brandts Brothers in a separate up-to-date factory Ask for the HARPONOLA Proposition HARPONOLA COMPANY By EDMUND BRANDTS, Sales Manager CELINA, OHIO OkeH RECORDS Furnish the dealer a sure supply of highgrade selections that will sell on a right profit basis. Ask for the OkeH Record proposition.