The talking machine world (Aug-Dec 1919)

September 15, 1919 THE TALKING MACHINE WORLD 91 are produced by the leading and largest concern of its kind in the world ; by an organization whose sole and undivided efforts are devoted to the manufacture of Die-Castings exclusively. Doehler Die-Castings are produced from virgin metals of our own alloying, and as a result of formulas especially developed for their use all talking machine parts of our manufacture are readily plated in Nickel or Gold in a most satisfactory manner by the usual electroplating methods. Our resources and facilities enable us to offer to die-casting users the advantage of a Quality Product, an unfailing Service at an attractive Price. •IS MAIN OFFICE AND EASTERN PLANT BROOKLYN, N.Y. WESTERN PLANT TOLEDO, OHIO SALES OFFICES IN ALL PRINCIPAL CITIES are being enlarged and other improvements being made, including a new balcony. A shortage of machines is reported by this firm. The Iroquois Sales Corp., which handles talking machines, records and accessories, has been organized. The officers are: President, E. A. Eisele; secretary and treasurer. Ralph E. Smith; sales manager, L. M. Cole; resident manager, F. D. Clare. Mr. Clare recently returned from France, where he served for sixteen months in the Motor Corps. The new concern will distribute OkeH records. It is believed that extra trade will be attracted to the talking machine stores in Main street between Chippewa and Tupper by the $1,500,000 theatre to be erected in this neighborhood by the Shea theatrical interests. The entrance of this big showhouse will be between the Koenig Piano's Co.'s store and that of Charles Kurtzmann. Buffalo dealers are pleased over the increased price in Victrolas. The new price list went into effect September 5. The sale of Red Seal records at reduced prices has caused an increased demand for this merchandise. "Many purchasers also bought popular records, so the benefits from this sale were many," remarked one dealer. Gordon Mitchell, of the Mitchell Hardware Co., Victor dealers of Ashtabula, O., recently visited Buffalo. Mrs. Mitchell, who accompanied him, became ill on the Cleveland and Buffalo steamer and was removed to the Buffalo General Hospital, where she underwent an operation for appendicitis. At this writing the patient is showing rapid improvement. Mr. Mitchell later called at the headquarters of W. D. & C. N. Andrews. Columbia records and attractive posters advertising them are featured in the show window of the Winegar Piano Corp. F. E. Russell, manager of J. N. Adam & Co.'s Victrola department, spent his recent vacation motoring through the Middle Western States. He visited several wholesale talking machine stores on his trip. During his absence his department was in charge of Floyd Barber. Miss Florence Gress has been appointed record specialist at this store. L. K. Scott, manager of the William Hengerer Co.'s Victrola department, has returned from his vacation, during which the department was in charge of H. J. Childs. D. A. Evans has joined the sales force there. The William Hengerer Co. and the J. N. Adam & Co.'s Victrola departments are no longer controlled by the Musical Instrument Sales Co. of New York. Wholesalers will find the Buffalo firms in the market for merchandise. Buffalo Victor dealers expect to be displaying shortly the new style of Victrolas in American walnut. Buffalo dealers in all makes of machines say that they expect a heavy business in September. The new records this month are real winners, it is said, and are proving popular among the record buyers of this city. MUTUAL TO OPEN CHICAGO OFFICE Wm. Phillips, of the Mutual Talking Machine Co., the Manhattan Phono Parts Co. and the Supreme Phono Parts Co., announces the opening of a Chicago office to represent the abovenamed firms. At the present moment the exact location of these new offices has not been determined, but it will probably only be a matter of days before Mr. Phillips will be able to announce the address to those interested. These Chicago offices will be in charge of H. Engel, who was formerly with Landay Bros. A new Pathe dealer in Manteca, Cal., is the firm of Hogan & Kinucan. These two men were formerly connected with the trade in Oakland. GOLD f Tone Arms, Sound Boxes and Phonograph Parts PLATING " OUR SPECIALTY PRICES QUOTED ON REQUEST Cliff Manufacturing Works, Inc. 20-22 JACOB STREET NEW YORK CITY GH/CAGO. LEX/HLE U. S.A.. THE PERFECT RECORD FILING SYSTEM FOR ALL STYLES OF TALKING MACHINES MANY THOUSANDS IN USE DEALERS AND MANUFACTURERS Desirous of supplying their customers with the best possible equipment should FURNISH FLEXIFILE It is a pleasure to use FlexiFile, because of its Simplicity, ease of operation, perfect indexing and greater capacity INFORM YOURSELF by writing immediately to FLEXIFILE MANUFACTURING CO. 115-117 EAST SOUTH WATER STREET CHICAGO