The talking machine world (Aug-Dec 1919)

166 THE TALKING MACHINE WORLD Septemeer 15, 1919 Columbia dance records are up to date. So are the organizations which make them. Columbia .Graphophone Co. NEW f YORK KNICKERBOCKER CO. "OPENING" Delightful Affair in Which Victor Jobbers Entertain a Notable Array of Guests — Good Wishes From All Extended to the Company The fall opening of the Knickerbocker Talking Machine Co., 138 West 124th street, New York City, which was held on the afternoon and evening of Friday, September 5, attracted quite a crowd. In the afternoon a concert was held in the new concert hall, at which a number of artists appeared. Henry C. Brown, of the Victor Co., was present and made an interesting address to the dealers. T. H. McCready, manager of the New York district for the Victor Co., was also present and added his well wishes. The attractive new headquarters were well filled with floral pieces expressing the best wishes of their many friends in the trade. Cigars and "refreshments were plenteous and B. R. Forster, president of the Brilliantone Steel Needle Co., presided at the punch bowl and tendered a sort of nectar of which he alone had the secret. At five o'clock the entire party motored in buses that were provided for the occasion to Sheepshead Bay, where a shore dinner had been provided for by the Knickerbocker Talking Machine Co., at Ville Pigue Inn. During the course of the evening J. T. Coughlin, president of the Talking Machine Men, Inc., spoke in the name of the dealers present, thanking the Knickerbocker Talking Machine Co. for their hospitality. Wm. C. Cripps, of Jerome H. Remick, entertained by singing "Tell Me" and "Sahara." Sol Lazarus in his speech referred to the address of E. L. Bill, of The Talking Machine World, before the Talking Machine Men, Inc., recently on "Co-operation," and Stated that this was lived up to in its highest state in the Knickerbocker Talking Machine organization. Mr. Lazarus then called upon Joe Schwetz as one of the oldest members of the trade, although a young man, who responded with fitting remarks. Mr. Schwetz has been connected with the trade for seventeen years, the greater part of which he was connected with the Knickerbocker Talking Machine Co., or I. Davega, Jr., Inc., as it was formerly known. The entire affair was admirably managed. One of the youngest attending the affair was Allan Usoskin, not quite three, and son of Joseph Usoskin, of Victor sign service fame. This youngster entered heartily into the spirit of the affair and seemed to enjoy himself as much as his elders. The basis of the display is a big three-pane: screen, each panel being about 4 feet high and 2 feet wide. These panels contain greatly enlarged reproductions of the photomicrographs of the Sonora semi-permanent silvered needles and ordinary steel needles which have been used by the Sonora advertising department in its na NEEDLE DISPLAY DRAWS CROWDS Value of Effective Window Display Demonstrated by Display Recently Made at 50 Broadway, New York, by Sonora Co. The accompanying illustration will give some idea of the human interest appeal of the new needle display prepared by the Sonora Phonograph Sales Co., to feature Sonora semipermanent silvered needles. This display was placed in the show window of the Sonora Phonograph Sales Co.'s retail store at SO Broadway, New York, and from the moment that it was installed it attracted the attention of passersby to an unusual extent. "Some Crowd" Views Sonora Window tional advertising newspaper campaign. The reproductions of the needles are about 2 feet high and with their explanatory sentences fill the entire screen. At one time the crowd in front of the window was so dense that the police were obliged to force a passageway for traffic, and this interest has not been confined to a single hour or day, but has continued day after day without any noticeable let up. Although a number of the visitors who strolled in the store came in only to ask for sample needles, a large number of them bought needles and quite a few bought Sonora phonographs as well. The new talking machine department of the White House, San Francisco, Cal., will open for business about October 1. There will be eighteen demonstration booths. NEEDLE CUPS, TONE ARMS, MEISSELBACH MOTORS Ask for our prices, lowest prices to quantity users. Ask for samples. MAIN SPRINGS Following sizes in stock. Any other sizes to order. 1" x 0.28x10', for Columbia e:\rh 0.50; per 100 45.00 Vs" x 0.23 x 10', for Meisselbach & Blisk motor, each o.38 %" x 0.22x 10', Columbia, round hole 0.30 %" x 0.25x9', oval hole, each .** 0.30 %" x 0.22 x 8', each 0.37 %" x 0.25 x 11', for Edison. MICA DIAPHRAGMS 1-23/32", Victor Ex. Box, with or without center hole Each for new Victor No. 2, very best, with or without center hole.. Each 1 31/32", for Sonora and all standard soundboxes Each 2 3/16", for Columbia No. 6, very best Each 2-9/16", for Path6 or Brunswick Each 0.15 0.18 0.20 0.25 0.45 SAPPHIRE NEEDLES Path6, very best, loud tone genuine sapphire Each Pathe\ soft tone Each Edison, very best, loud tone Each Edison, very best, medium tone Each Edison, genuine diamond Each 0.27 0.27 0.27 0.27 2.50 REPAIR PARTS Columbia main spring, No. 2961, 1" Each 50c; per 100 $45.00 Columbia bevel pinion, No. 12333 Each 90c; per doz. 9.00 Columbia driving shaft, No. 11 Each 60c; per doz. 6.60 Columbia Mica diaphragms. No. 6460 Each .25 Columbia cranks short Each .25 Columbia Governor shaft, No. 3004 Each 40c; per doz. 4^00 Columbia Governor bearing, No. 11923 Each 25c; per doz. 2.50 Columbia Governor springs Each 2c; per 100. 1.00 Columbia Governor screws Each lc; per 100 .05 Columbia Mica diaphragm. No. 6460 Each .25 Columbia barrel screws, No. 2621 Eachl%c; per 100 1.00 Columbia soundbox thumb screws, No. 3943 Per 100 1.50 Victor soundbox thumb screw Each l%c; per 100 1.00 Victor Stylus bar (needle arm) Each .35 Victor Governor springs EachlVic; per 100 1.00 Victor Governor screws Eachlc; per 100 .05 Victor Mica diaphragms for exchange box Each .15 Victor Mica diaphragms for new No. 2 box Each .18 Turn-table felts, 10" square Each .10 Turn-table felts. 12" square Each .15 Kent attachments for VictorArm Each .25 Kent attachments for Columbia Arm Each .25 Kent attachments for Edison, with M. Soundbox Each 2.50 Kent attachments for Edison, without Soundbox Each 1.60 FAVORITE PHONOGRAPH ACCESSORIES COMPANY, 1506 DeKalb Ave, BROOKLYN, N. Y.