The talking machine world (Aug-Dec 1919)

170 THE TALKING MACHINE WORLD September 15, 1919 ROBERT GRAY BACK FROM FRANCE Son of Walter S. Gray Sees Much Active Service with the 23rd Regiment of Engineers in""1 ii luniiiiiuiiiiiiimiiiiii iiiiiimiimiiiiiiiiiniiiiiiiiiiiiniiiiiiiiNiniiiiiiiiiiniim iiiiiiimiiiiiiiiiiiiiiiiiniiiiim iiiiiiiiiiiiiiiiiiiniiiiii mi nriiiin liiiniiiiiiiiiiiiiiiiiiiiiuiiiiiiiiiinijiiiiiiiiiiiiiiiiii mm A Wholesale Institution, the Growth of Which Re | suited from Efficient Service to Victor Dealers I Robert Gray, son of Walter S. Gray, prominent talking machine accessories man of San Francisco, stopped off in New York to meet a number of his father's old friends while en route home after lengthy service in France. Mr. Gray enlisted in the Twenty-third Engineers at the outbreak of the war, and spent well over a year in France. He had some thrilling experiences while with his command. He was employed in rebuilding roads immediately back of the fighting lines, and under constant shell fire from the Germans. After the armistice Mr. Gray was detailed to service with Herbert Hoover, of the American Food Commission, and spent several months in relief work in Fiume and many other stricken cities. On his return to the Pacific Coast Mr. Gray will become associated with his father in the talking machine accessory business. PLAN BIG PUBLICITY CAMPAIGN Emerson Phonograph Co. to Advertise in Local Papers and in The Saturday Evening Post The Emerson Phonograph Co., manufacturer of Emerson records, announced this week that plans are being completed for a very extensive advertising campaign in local newspapers which will cover the entire country. This copy will be of uniform size and it is intended to have the designs and illustrations sufficiently distinctive to dominate the pages on which they appear. Plans have also been completed for a campaign in the Saturday Evening Post, and this advertising will start on October 4. The schedule calls for a full-page advertisement once a month for the next twelve months, with a doublepage spread to appear during the holiday season. Every principal city in the United States will be covered with the local newspaper advertising, and the outlying districts that are not reached in this way will be taken care of by the advertising in the Saturday Evening Post. In this mammoth campaign the company will endeavor to acquaint the trade and public with the new important artists who are being signed up from day to day with the Emerson record library. Among recent additions have been the Six Brown Brothers, Eddie Cantor, Walter Scanlan, the All Star Trio, and a number of NEW HOME OF 1 W.D.& C. N. ANDREWS, Buffalo, N. Y. | Siiihiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiihiiiii™ other well-known popular artists. The Emerson Phonograph Co. will also aim to impress upon the public the nature and character of its International and operatic records. The records are being accorded an enthusiastic reception, and in the September 6 issue of Judge "Disco," an authority on records, devotes practically his entire review of new phonograph records to a description of the new Emerson operatic records. The sales department of the company states that the new ten-inch double disc is achieving phenomenal success, and the company proposes to issue within a very short while a 12-inch double disc. The dealers are enthusiastic regarding the future prospects for the sale of Emerson products, and this is evidenced by the increasing number of large and well-known department stores and music houses that have arranged to handle the Emerson line. It is expected that the proposed twelve-inch double-disc record will supply a long-felt want in the dance catalog. SERMONS BY TALKING MACHINE Wisconsin Convention of Presbyterians Urges Use of Recordings to Fill Vacant Pulpits Lake Geneva, Wis., September 5. — "Canned sermons" are a possibility in pastorless Presbyterian churches as a result of action taken last week at the Presbyterian New Era conference, after it was disclosed that 3,000 of the 10,000 Presbyterian pulpits are vacant. The delegates outlined plans for filling those pulpits temporarily until ordained ministers could be obtained. Dr. W. S. Marquis, of Chicago, associate secretary, urged each presbytery to develop immediately strong laymen as leaders and indorsed the recommendations that phonograph records of approved sermons by ordained ministers be provided for use in vacant pulpits. TABLATONE CALL GROWS TRIMMINGS AND PARTS tor Phonograph and Cabinet Manufacturers We carry a complete line of trimmings and parts, and can make reasonably prompt deliveries of Catches, Sockets, Pulls, Knobs, Escutcheons, Sliding Shoes, Lid Supports, Automatic Stops, Tone Rods, Needle Cups, Etc., Etc. Write for samples and prices GRAND RAPIDS BRASS COMPANY GRAND RAPIDS, MICHIGAN Announcement of Unique Machine by DeRivas & Harris Mfg. Co. Brings Many Orders The DeRivas & Harris Mfg. Co., 135th street and Willow avenue, New York City, report a splendid call for the Tablatone, which was announced in The World last month. Inquiries from all over the country were received regarding this unique machine, which has been manufactured in the form of a library table, being finished on all four sides. A very attractive folder giving full details regarding this machine has been mailed to talking machine dealers throughout the country. M. B. Bowers, sales manager of the company, stated to a representative of The World this week that they had been very well pleased with the reception which the Tablatone has received, and that they are making every effort to increase their production with a view to giving the trade prompt service at all times. Q. M. COOK JOINS KRASBERG FORCES George M. Cook has recently been added to the sales force of the Krasberg Engineering & Mfg. Co. He has been assigned to special work and will have his headquarters in Chicago. The Barriet Talking Machine Co., Boston, Mass., has leased for a long term of years one of the floors of the Garden Building at the corner of Boylston and Church streets.