The talking machine world (Aug-Dec 1919)

172 THE TALKING MACHINE WORLD September 15, 1919 NOTEWORTHY SALES STIMULATION Louis Buehn Co., Philadelphia, Doing Enormous Business in Red Seal Records Philadelphia, Pa., September 6. — The returned reports show that the Victor dealers of the Buehn Co. fully appreciated the service given them, which aided dealers in featuring the recent change in price of Red Seal records. Effective newspaper advertisements, properly set up. were mailed to each dealer, attractive and interest-compelling inserts were prepared for use in the July Victor Supplements and special window announcements were also created. As a result of this sales stimulation Buehn dealers were sold out of the reduced Red Seal records within a few days, leaving them an anxious group for further shipments. VISITORS AT SONORA OFFICES A recent visitor at the Sonora executive offices was Frank Steers, of the Sonora Phonograph Corp. of San Francisco. He came to New York for the express purpose of securing shipments of Sonora instruments in order to meet the tremendous demand for this product on the Pacific Coast. Although he has not signed up a single new dealer on the Coast this year his sales have far outdistanced any previous year. Another caller at the Sonora offices was I. Montagnes, Sonora distributor in Canada, who passed through New York on his way home after spending several months in Europe. Needless to say, Mr. Montagnes was glad to be back on this side of the ocean, although during his absence his organization had attained remarkable results in developing Sonora business in Canada — a surprising volume, in fact. INCORPORATED The Mentor Phonograph & Record Corp., New York, has been incorporated with a capital of $50,000. The incorporators are J. Stege, F. A. Lappen and H. P. Fay, 231 Lenox avenue. To Made up to a Standard Not down t o a Price $225 The Phonograph that plays all records. This is our model No. 125. Only made in genuine mahogany. Dimensions height 48" width 22" depth 23". One that will be appreciated in every home. Investigate It is paying others Why not You? CULP PHONOGRAPH CO. 298 Broadway New York NOTE NEW ADDRESS The Weser Talking Machine meets every requirement and is making rapid headway. For 40 years the piano trade has recognized in Weser Instruments exceptional value. It has always been our pleasure to invite*comparison of the Weser products with other makes. Many of our best dealers have been acquired by such comparisons. Send us a sample order for the Weser Talking Machine. We are content to abide by your decision after you have made comparisons. ^ Weser Bros. Incorporated 520-530 W. 43rd St. NEW YORK rP BRUNSWICK DEALERS' AD SERVICE Detroit Dealer, Known for His Advertising, Has Prepared Series of Ads for Dealers — May Be Had From Brunswick Publicity Office Detroit, Mich., September 6. — Wallace Brown, of the Wallace Brown Co., exclusive Brunswick dealers of 31 East Grand River avenue, this city, not only knows how to advertise, but when the results reach absolutely dramatic figures believes in letting other dealers in the same product in on the ground floor for a consideration little more than covering the cost of presentation in appropriate form. In little more than two years since he started his Brunswick store in Detroit Mr. Brown has built up a business of something like $300,000 a year and this without the use of outside salesmen or sending machines out on approval. He is known as one of the most aggressive talking machine advertisers in the West and in space used and forcefulness of diction his ads in the Detroit dailies have attracted wide attention. He now offers Brunswick dealers a portfolio containing the best of the advertisements he has used to such excellent advantage — nineteen of them. The small price asked secures the right to reproduce the ads in the dealers' local papers and if desired the mats or electros of the originals can be obtained from Mr. Brown. The attractive cuts used are those prepared for the dealers by the Brunswick dealers' service and can be obtained from -the publicity department of the Brunswick-Balke-Collender Co. Clarence W. Hill, proprietor of the Music Shop, Dorchester. Mass.. has opened an exclusive Columbia shop in Meeting House Hill. A line of LOW PRICED TABLE AND FLOOR PHONOGRAPHS $60 00 PER DOZEN AND UP We stand good for our products. We carry in stock Motors, springs, lone arms and sound-boxes of all kinds. Repair parts for any machine on the market. Let us know what you can use. Wollman Talking Machine Mfg. Co. 560-2 Grand Street, Brooklyn. N. Y. Established 1889 Telephone Stagg 918