The talking machine world (Aug-Dec 1919)

176 THE TALKING MACHINE WORLD September 15, 1919 THE "Lewis" Tone Arm Universal — Spring Feature Balance Your tone arms — do the castings show cracks — or perhaps poor nickel plating — Are they assembled in a hap-hazard fashion ? If so, then try the "Lewis". THE LEWIS TONE ARM CO. 154 Nassau Street New York City RECORD ARTISTS OPEN SEASON Noted Assemblage of Artists Who Make Records Heard in Texarkana — Their Program Texarkana, Texas, September 15. — A large audience witnessed last night at the Grand Opera House the Sterling Trio, the Peerless Quartet, and several other of the most prominent record artists in the opening engagement of their season's tour. Henry Burr, tenor; Albert Campbell, tenor; John H. Meyers, baritone; Frank Croxton, basso; Billy Murray, tenor; Monroe Silver, monologist; Fred Van Eps, banjoist, and Frank Banta, pianist, are those who compose the "famous record artists." The popularity of these artists seems to be as great this season as last season, when the houses were overcrowded wherever they played. According to their manager, P. W. Simon, these artists are booked to play every night for the rest of September, playing one night each in the following cities: Marshall, Texas; Shreveport, La.; Port Arthur, Texas; Houston, Texas; San Antonio, Texas; Austin, Texas; Waco, Texas; Fort Worth, Texas; Dallas, Texas; Tulsa, Okla.; Oklahoma City, Okla.; McAlister, Okla., and Muskogee, Okla. TO OPEN IN MOUNT PLEASANT The Mount Pleasant Co., Mount Pleasant, Mich., under the management of E. G. Westfall, will open a talking machine store carrying Columbia Grafonolas and records. The store will be located at 214 East Broadway. EMERSON EMPLOYES INSURED Company Announces Plan of Insurance for All Employes — Protects Employes Without Cost The Emerson Phonograph Co. advised its employes this week that it had made arrangements with the Travelers' Insurance Co., of Hartford, Conn., to insure for $1,000 the lives of Emerson employes who had been associated with the company for six months or more on August 1st. A yearly insurance of $300 will be added automatically on each anniversary of the date when the employe was insured, until a maximum of $2,500 is reached. The new employes will be insured when they complete six months of service and their continued service will entitle them to the increasing amount of insurance benefits outlined. This insurance is provided at the expense of the Emerson Phonograph Co., and is voluntary on the company's part. In a letter to the employes announcing this important arrangement, the company states that its success may in no small degree be attributed to the loyalty and efficiency of its employes and in appreciation of their earnest and faithful service the arrangements for this insurance were consummated. BUY PLANT OF AUDI0N CO. Acme Phonograph Corporation of New York Secure Plant and Manufacturing Facilities of Audion Co. at Boonton, N. J. The Acme Phonograph Corporation of New York City have announced that they have bought the entire plant and manufacturing facilities of the Audion Phonograph Co. at Boonton, N. J. This plant is modern in every respect and will add considerably to their facilities. They announce that the demand for the Acme products, motors, tone arms and reproducers has necessitated these increased facilities. They further announce that they will continue to manufacture the Audion products along with their own and will also manufacture the Acme Recordophone, a home recording machine. NEW S0N0RA ELITE PLEASES First Shipment of New Model Brings Enthusiastic Praise From the Sonora Dealers The new Sonora Elite, the first shipments of which left the factory last month, has been received most enthusiastically by those dealers fortunate enough to secure a sample of the new model. Not only has the grace and refinement of the cabinet design proven particularly pleasing, but the various features of the standard equipment included in the machine have come in for much praise. The new model Sonora Elite retails at $260, and the indications are that it will prove one of the most popular machines in the Sonora line. OTTO A. GRESSINQ IN NEW YORK Otto A. Gressing, of Vista phonograph fame. Port Washington, Wis., was in New York during the month and visited the New York distributor for the Vista, A. M. Druckman, 16 West Thirty-ninth street. He was in an optimistic mood regarding business generally, particularly the prospects for an enlarged appreciation of the Vista product in the East. You Can Sell This Phonograph The GARFORD Model C Phonograph is recognized by progressive dealers as one of the best sales propositions in the phonograph field. There are unlimited sales arguments that can be advanced in behalf of this successful phonograph. THE GARFORD MODEL C Retails at $ 15 The GARFORD Model C is a high-class phonograph constructed of quality materials and guaranteed to give absolute satisfaction and excellent service. Our Dealer Proposition is Unusually Attractive THE GARFORD MFG. CO. ELYRIA, OHIO